Africazine:
In South Africa, family support is vital for older individuals navigating digital services.
A recent survey revealed that 86% of South African respondents assist older relatives or friends with technology. This support is crucial for tasks like digital banking, where family members help troubleshoot and guide older users through various applications.
Family Support Essential for Digital Banking in South Africa
The Kaspersky-commissioned survey involved 5,000 respondents and highlighted the significant role family plays in helping older individuals, defined as those aged 60 and above, with technology. Among those providing assistance, 59% helped with installing applications, while 48% assisted with online transactions and banking software.
Social media accounts and privacy settings also saw considerable support, with 46% and 41% of respondents respectively offering help. This reliance on family for tech support underscores the challenges faced by older users in a rapidly digitalizing world.
South Africa: Key figures on family tech support
- 86% of South African respondents reported helping an older relative or friend with technology
- 51% provided regular assistance
- 35% provided occasional help
- 59% assisted with installing applications
- 48% assisted with online transactions and banking software
- 46% assisted with social media accounts
- 41% assisted with privacy settings
- 29% assisted with government services
Addressing the Digital Divide in South Africa
The survey highlights the pressing issue of the digital divide in South Africa. As technology evolves, service providers must find ways to make their platforms more accessible to older users. This includes simplifying interfaces and providing better customer support.
Ensuring that all customers, regardless of age or tech proficiency, can effectively use digital services is crucial for financial inclusion. The survey’s findings call for a reevaluation of how banks and service providers approach technology training and support for older individuals.
Next Steps for South African Banks and Service Providers
- Evaluate the accessibility of digital services for older users
- Implement training programs for family members assisting older individuals
- Enhance customer support tailored to older users
- Consider user feedback to improve service usability
Family support is key to bridging the digital divide for older South Africans.
