Tag: Family

In Mbandaka, the capital of the Democratic Republic of Congo's Equateur province, the past few months have tested the resolve of health workers at the Mama wa Elikya centre. As cases of mpox -- formerly known as monkeypox-- rose steadily, carers worked under the constant shadow of fear and uncertainty, dreading each new admission to their wards.

Among them was Monique Mulo Itala, a registered nurse and mother of five, who found herself on the front line of a fast-moving epidemic. For the 50-year-old, the crisis brought a daily struggle between professional duty and the fear of carrying the virus home.

"I was afraid to enter the isolation site,” she recalls. “Even with my protective clothing, I was apprehensive about administering treatment or putting patients on an infusion. When I got home, I was tormented. I feared infecting my family, so I asked them to stay away from me."

On 14 August 2024, the World Health Organisation (WHO) declared mpox a public health emergency of international concern, following a sharp surge in cases in the Democratic Republic of Congo. Between January and November 2024, the country recorded 8,517 suspected cases, 1,439 confirmed infections and 417 deaths.

Equateur province emerged as one of the hardest-hit regions. Over the same period, it reported 1,262 confirmed cases of mpox and 374 deaths, accounting for 36 percent of the national toll.

"We received a large number of cases -- 198 in all,” Monique explains. “We were worried because some patients could be infected without showing obvious symptoms. Despite this, we continued to isolate patients, provide care and advise them on hygiene and prevention, while waiting for vaccines."

Help arrived through a coordinated international response. Between January and July 2025, the African Development Bank and the WHO partnered with the Congolese government to strengthen the fight against mpox in Equateur province. The intervention was carried out under the  Emergency Assistance Project to Combat Simian Smallpox (MPOX) (https://apo-opa.co/4qbIs3u), financed by a $1 million grant from the Bank's Special Relief Fund.

The intervention targeted the most vulnerable groups: frontline health workers, high-risk populations, children, veterinarians, hunters and game traders. It focused on four key areas: early diagnosis, vaccination, infection prevention and control, and multi-sectoral coordination.

This collective effort yielded swift results. By October 2025, all newly identified suspected cases had received rapid laboratory confirmation, appropriate treatment and systematic vaccination of contacts. This integrated approach led to a sharp drop in new infections and a significant reduction in deaths. Confirmed mpox cases in Equateur province have fallen by 60 percent, with only 14 deaths so far in 2025, compared with 417 during the same period in 2024.

For Monique, the change has been profound: "We were relieved when the vaccines arrived,” she says. “They enabled us to protect ourselves and our families. We're no longer afraid to see our patients because our bodies have developed antibodies against mpox."

More than 1,406 people have been vaccinated in Equateur province, including 3,718 front-line staff.

Beyond health facilities, outreach teams fanned out across villages and urban neighbourhoods to inform, reassure and protect communities. More than a million people have been reached, helping to dispel rumours and encourage preventive behaviour.

The response also improved the health system itself. Three laboratories in Mbandaka, Ingende and Bikoro were equipped and upgraded to strengthen detection. Thousands of prevention kits have been distributed, and 4,800 GeneXpert cartridges have been deployed to accelerate diagnosis.

"Our centre has received infection prevention and control kits, as well as vaccines to immunise children who had missed earlier vaccinations,” Monique notes. “Out of 100 children identified in our records and traced in the community, we vaccinated 88. The others had left the area at the time of the intervention."

Today, Equateur province has emerged more resilient, with better-equipped facilities, better-trained staff and communities better prepared for future epidemics. The province is not only celebrating the decline of the mpox virus, but also paying tribute to the community's solidarity and determination that made it possible.

For Monique and many others, fear has given way to hope. "We're telling the community that they need to be vaccinated to protect themselves, that they should be proud to be vaccinated. To vaccinate is to protect yourself. To vaccinate is to love."

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Emirates (www.Emirates.com) Premium Economy and Economy Class customers on long haul flights globally will be treated to a new range of complimentary amenity kits, onboard in December. The buttery-soft new pouches incorporate bio-based materials including cactus and form a collectible range designed in partnership with United for Wildlife (www.UnitedForWildlife.org), to highlight the most endangered species on the planet. For the first time, Premium Economy kits will contain skincare wellness products for customers from plant-powered brand, Aveda.

Emirates' new reusable amenity kits celebrate the diverse wildlife of the world, in four natural environments: the sea, sky, forest and desert. Hand drawn designs adorn each bag, and each pouch contains a story card that gives some insight into the wildlife featured. The endangered species that Emirates and United for Wildlife are highlighting include African grey parrots, Arabian gazelles, Arabian oryx, Asian black bears, Bengal tigers, Blue sharks, Bornean orangutans, Cape vultures, Chimpanzees, Fennec foxes, Geckos, Gibbons, Glass frogs, Green sea turtles, Manta rays, Painted bats, Pangolins, Peregrine falcons, Red sand boas, Small-clawed otters, Straw-headed bulbuls, Totoaba and Western gorillas.

Customers can learn more about HRH Prince William and The Royal Foundation's United for Wildlife by watching the series ‘Guardians' on Emirates' award-winning inflight entertainment system ice, as it spotlights the unsung heroes and wildlife rangers who risk everything to protect the natural world.

Emirates new 2025/26 Premium Economy Class Amenity Kit Bags 

For the first time since its introduction in 2021, Emirates' Premium Economy class will have its own unique amenity kit bag with a handy wrist strap and filled with travel wellness products. Generous in size, the travel and wellness essentials inside include soft socks, eyeshades, earplugs, a Colgate dental kit, and Aveda lip balm, hand relief moisturising cream, and hydrating face lotion. The socks and eyeshades are made from 100% recycled post- consumer polyester, while the story card and ear plugs packaging are made from paper sourced from responsibly managed forests.

Available on overnight flights of longer duration, each collectible kit bag highlights endangered species through hand drawn artwork, as well as on a card inside which tells the story of the creature highlighted – from Pangolins, Glass frogs, Chimpanzees, Bengal tigers, Asian black bears, Totoabas, Small-clawed otters, Manta rays, Green sea turtles, Geckos, Peregrine falcons, Red sand boas, Fennec foxes, African grey parrots, Painted bats, Straw-headed bulbul and Cape vultures.

Emirates new 2025/26 Economy Class Amenity Kit Bags 

Emirates new Economy Class kit bags are colourful keepsakes, filled with comfort items for travellers. These kits also contain soft socks, eyeshades, earplugs and a Colgate dental kit. The socks and eyeshades are made from 100% recycled post- consumer polyester, while the story card and ear plugs packaging are made from paper sourced from responsibly managed forests.

Available on overnight flights of longer duration, each collectible kit bag highlights endangered species through hand drawn artwork, as well as on a story card inside which tells the story of the creature highlighted – from Arabian gazelles, Arabian oryx, Blue sharks, Western gorillas, Gibbons, Bornean orangutan, Bengal tigers, Asian black bears, Small-clawed otters, Manta rays, Green sea turtles, Peregrine falcons, Fennec foxes, African grey parrots, and Cape vultures.

Emirates Environmental Sustainability Framework

Emirates' ongoing partnership with United for Wildlife reflects a deep commitment to the prevention of illegal trade of wildlife and wildlife products - a core pillar of the Emirates Environmental Sustainability Framework (http://apo-opa.co/3XW3JC8). Emirates is actively involved in the fight against illegal wildlife trafficking and exploitation and is a member of the United for Wildlife Transport Taskforce. Emirates has zero tolerance towards the illegal trade of wildlife and wildlife products and its freight arm, Emirates SkyCargo, has implemented a complete ban on hunting trophies of elephants, rhinoceros, lions and tigers. In June 2023, Emirates reinforced its commitment to environmentally responsible practices by achieving IATA Environmental Assessment (IEnvA) Stage One and the IEnvA Illegal Wildlife Trade module certifications.

About United for Wildlife 

Founded by Prince William and The Royal Foundation in 2014, United for Wildlife aims to make it impossible for traffickers to transport, finance or profit from illegal wildlife products. By working collaboratively with the transport and finance sectors, building key partnerships with law enforcement and NGOs, and sharing information and best practices across the sectors, and across borders, United for Wildlife is disrupting this criminal network globally. www.UnitedForWildlife.org

Learn about the endangered animals on Emirates' amenity kits

African grey parrots

African Grey parrots are widely trafficked for the pet trade, where they are highly sought after. Their heads and feathers are also increasingly valued in African traditional medicine. Renowned for their exceptional intelligence, these parrots can learn extensive vocabularies, mimic sounds, and use words contextually, demonstrating cognitive abilities comparable to those of a five-year-old child. They also form strong social bonds with humans, often developing affectionate relationships with their owners.

Arabian gazelles

Arabian gazelles are primarily trafficked for sale in exotic animal collections and for illegal hunting. These animals are notable for their adaptations to harsh desert environments, distinctive reproductive behaviours, and their important role in both conservation efforts and local culture. Arabian gazelles possess specialized physiological traits that enable them to survive extreme heat and arid conditions. In addition to their biological adaptations, they are highly valued within human culture and play a vital role in maintaining the balance of their native ecosystems.

Arabian oryx

Arabian oryx are trafficked mainly for the exotic animal trade and are also poached for their horns, meat, and hides. They exemplify a major conservation achievement, having been reintroduced into their native habitats after becoming extinct in the wild. Arabian oryx are well known for their remarkable adaptations to harsh desert environments and serve as important cultural symbols of resilience and national identity throughout the Arabian Peninsula.

Asian black bears

Asian black bears are poached for their gall bladders, claws, and teeth, and are increasingly trafficked as exotic pets. Also known as Moon Bears, they are distinguished by their arboreal lifestyle and significant cultural importance. Adapted for climbing, they feature a characteristic crescent-shaped white patch on their chest and are regarded as sacred in many Asian cultures, frequently appearing in regional folklore and art.

Bengal tigers

Bengal tigers are poached and trafficked for their skin, claws, teeth, and bones, with their derivatives highly valued in Eastern medicine. Each Bengal tiger has a unique stripe pattern, much like a human fingerprint. Unlike most big cats, they are excellent swimmers and possess the longest canine teeth of any feline species, making them formidable predators. In India, Bengal tigers are also an important cultural symbol, embodying nobility and strength.

Blue sharks

Blue Sharks are trafficked for their fins, skin, livers, and meat. Shark liver oil is commonly used in pharmaceuticals and cosmetics. Fins are highly valued for their use in soups served at significant banquets and celebrations, such as weddings, in Asia, with even smaller fins now being displayed as symbols of wealth. Shark skin is processed into leather products.

Bornean orangutans

Bornean orangutans are prized in the exotic pet trade. Orangutans stand out for their high intelligence and close genetic relationship to humans, sharing approximately 97% of our DNA. As "gardeners of the forest," they play a vital ecological role by dispersing seeds throughout their habitat. Orangutans are also distinguished by their specialized arboreal lifestyle, complex social behaviours, and long, powerful arms adapted for life in the trees.

Cape vultures

Cape vultures face significant threats from mass poisoning events aimed at other large animals and are also targeted for the traditional medicine trade in Africa. As essential scavengers, vultures play a critical role in their ecosystems by consuming carcasses, thereby preventing the spread of disease to other wildlife and humans. They can soar for hours at altitudes up to 10,000 feet without flapping their wings. In southern Africa, Cape vultures are the only species that nest in large colonies, typically roosting on layered rock ledges and cliffs.

Chimpanzees

Chimpanzees are prized in the exotic pet trade and are also poached for their meat, hands and skulls. Chimpanzees are unique as our closest living relatives, sharing 98% of our DNA. They exhibit exceptional intelligence, complex social behaviours, and advanced problem-solving abilities. Notably, chimpanzees are among the few species that use and modify tools, display cultural traditions, and demonstrate self-awareness. Their intricate social structures, capacity for learning, and important ecological role in forest environments further highlight their significance.

Fennec foxes

Fennec foxes are trafficked for the pet trade and by private collectors. They are distinguished by their large ears, which aid in dissipating heat and detecting prey underground. Their feet are covered with fur to protect them from hot sand, and they can obtain all necessary water from their diet. Fennec foxes are highly social animals, typically living in family groups. Additional adaptations include a lowered heart rate and metabolism, effective camouflage, and specialized hunting techniques.

Gecko

Gecko are prized in the exotic pet trade and are highly sought after by reptile collectors. Geckos are remarkable for their extraordinary climbing abilities, enabled by microscopic hairs called setae on their feet that generate adhesive forces, allowing them to move effortlessly on walls and ceilings. They possess the unique ability to detach and regrow their tails as a defence mechanism. With over 1,500 species, geckos play a vital ecological role in controlling insect populations and are also known for producing distinctive vocalizations.

Gibbons

Gibbons are increasingly poached for the exotic pet trade. Gibbons are notable for their remarkable agility, speed, and distinctive social organization. They move swiftly through the forest canopy using brachiation—swinging from branch to branch with their long arms. Unlike many other primates, gibbons typically form long-term, monogamous pairs and live in close-knit social groups.

Glass frogs

Glass frogs are prized in the exotic pet trade. Glass frogs are remarkable for their translucent skin and muscles, which make them nearly invisible to predators. They enhance this camouflage by concealing most of their red blood cells in their liver while at rest, increasing their transparency. Additionally, in some species, males actively defend their eggs from predators such as wasps, displaying highly specialized protective behaviours.

Green sea turtles

Green sea turtles are trafficked for their shells and meat and are often taxidermized whole for decorative purposes. In some cultures, turtles are regarded as symbols of good luck. As adults, green turtles are the only large sea turtles that are strictly herbivorous, playing a vital role in maintaining the health of marine ecosystems such as seagrass beds. They are also exceptional navigators, using the Earth's magnetic field to return to their nesting beaches after extensive migrations. The temperature of the sand where their eggs are buried determines the sex of the hatchlings. Green turtles nest in 80 countries and inhabit the coastal waters of 140 countries.

Manta rays

Manta rays are trafficked for their gill plates, which are used in traditional medicines in Asia. They are notable for their intelligence, impressive size, and gentle disposition. As some of the largest fish in the ocean, manta rays have the highest brain-to-body size ratio among fish and display advanced social behaviours, such as visiting cleaning stations and possibly using echolocation.

Painted bats

Painted bats are poached mainly for the ornamental and taxidermy trade, valued for their vivid orange and black coloration. Online demand for decorative items far exceeds what could be met by naturally deceased bats, making all commercial trade unsustainable given their solitary habits and low reproductive rate—just one pup per year. Painted bats are notable for their unique flight, specialized roosting in dried banana leaves, and their role in insect control. Illegal trade and habitat loss have made them ‘Near Threatened' status.

Pangolins

Pangolins remain under threat from poaching for their meat and scales. Pangolins are unique as the only mammals covered in large, protective keratin scales. These distinctive scales, combined with features such as exceptionally long tongues for consuming ants and termites and the ability to curl into a tight defensive ball, set them apart from all other species. Unfortunately, these very traits contribute to their status as the most trafficked mammals globally, as they are heavily hunted for their meat and scales, which are wrongly believed to possess medicinal value.

Peregrine falcons

Peregrine falcons are poached for the live bird trade. Renowned as the fastest animals on Earth, they can reach speeds exceeding 200 mph during their hunting dive, or stoop. Highly adaptable, peregrine falcons inhabit every continent except Antarctica and are celebrated as a symbol of successful endangered species recovery through conservation efforts. Their physical adaptations include bony tubercles in their nostrils that enable breathing at high speeds and a specialized tomial tooth on their beak for efficiently killing prey. Peregrine falcons also hold significant cultural importance throughout the Middle East.

Red sand boas

Red sand boas stand out for their vital role in controlling rodent populations, their specialized adaptations for life underground, and the cultural myths that fuel both high demand and illegal trade. These stout, reddish-brown, non-venomous snakes are prized in the exotic pet market for their calm temperament and ease of care, while in agricultural settings, they contribute significantly by preying on rodents and supporting farm pest management. They are sought after by many who believe they embody supernatural powers.

Small-clawed otters

Small-clawed otters are trafficked for the pet trade and for use in pet cafés, where customers pay to interact with them. They are notable for their intelligence, social nature, and distinctive physical traits, including partially webbed paws that enable them to handle objects and catch prey such as crabs and mollusks. As the smallest otter species, they live in social groups, communicate through a complex system of at least a dozen vocalizations, and are more terrestrial than other otter species.

Straw-headed bulbuls

Straw-headed bulbuls are heavily targeted by poachers for the lucrative Asian songbird trade, prized for their striking appearance and exceptionally melodious songs. As the largest bulbul species in Southeast Asia, their distinctive calls make them especially sought after by collectors and hobbyists. This intense demand has led to widespread trapping, which, together with ongoing habitat loss, has caused dramatic population declines and pushed the species to the brink of extinction, now classified as critically endangered.

Totoaba

Totoaba are a large fish that lives off the coast of Mexico. Totoaba are notable for their highly prized swim bladders, which command significant value on the illegal market. This demand has driven extensive poaching, pushing the species to the brink of extinction and severely threatening the vaquita porpoise through bycatch. In traditional Chinese medicine and luxury cuisine, totoaba swim bladders are especially sought after and are sometimes traded as investment items.

Western gorillas

Western gorillas are targeted by poachers and traffickers for both the exotic pet and bushmeat trades. Notable for their remarkable intelligence and strength, gorillas live in complex social groups led by a dominant silverback male and maintain strong family bonds. Sharing approximately 98% of their DNA with humans, they exhibit human-like emotions such as laughter and sadness. As the largest primates on Earth, gorillas are primarily herbivorous and possess the ability to use and create tools, such as using sticks to measure water depth.

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• As digital retail in South Africa accelerates, Fynd brings a unified platform to help retailers modernise operations and deliver personalised, omnichannel experiences at scale
• Surtee Group's adoption of Fynd's unified commerce stack is a validation of the platform's flexibility, scalability, and proven success with global fashion brands
• The move indicates a significant shift in African retail, as established brands embrace unified commerce and AI-powered operations

Fynd (www.Fynd.com), an AI-native retail technology platform backed by Reliance Retail Ventures Limited, today announced its official expansion into South Africa, onboarding Surtee Group - one of the region's most established luxury and fashion retailers - as its first strategic customer in the market. This milestone marks a pivotal moment for African retail, as legacy brands begin embracing digital transformation to meet the demands of a rapidly evolving consumer landscape.

Fynd's entry into Africa reflects its commitment to enabling digital transformation in high-growth retail markets worldwide. The move also comes at a turning point when South Africa's e-commerce sector is projected to exceed R130 billion ($7.48 billion) in 2025, capturing nearly 10% of total retail sales - a fourfold increase since 2020.

According to Statista, South Africa is expected to have 11.7 million e-commerce users in 2025, with projections reaching 21.5 million by 2029. This growth is being driven by rising internet penetration, mobile-first shopping behaviour, and increasing trust in digital platforms. To meet rising consumer expectations, businesses are investing in AI and unified commerce platforms. Fynd's scalable, AI-native stack is built to support this shift, enabling agility, personalisation, and operational efficiency.

“South Africa's retail landscape is evolving fast,” said Ronak Modi, Chief Business Officer - Global at Fynd. “Consumers expect seamless, personalised experiences across every channel, and retailers need agile, intelligent infrastructure to keep up. Our platform is built to unify disconnected systems, speed up fulfilment, and elevate customer engagement; all without adding operational complexity.”

“South Africa is an exciting addition to our global footprint. The market is digitally ambitious, brand-forward, and ready for intelligent commerce infrastructure. Our goal is to help local retailers unify siloed systems, personalise engagement, and accelerate fulfilment without adding complexity.”

Surtee Group operates 94 boutiques and 2 e-commerce sites, comprising the multi-branded stores Levisons and the mono-brand boutiques, namely, Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, VERSACE, TOD'S, Salvatore Ferragamo, Versace Jeans Couture, Emporio Armani, Burberry, Jimmy Choo, Luminance, Paul Smith, Coach, and Armani Exchange. They will implement Fynd's unified commerce stack, including Storefronts, Order Management System (OMS), Warehouse Management System (WMS), and Clienteling tools to connect in-store and online operations, streamline inventory visibility, and launch brand-specific ecommerce storefronts across its brand portfolio.

While online retail continues to surge, offline sales still represent the vast majority of revenue for retailers in the country. Fynd will enable Surtee Group to unify its offline inventory online, power ship-from-store capabilities, and improve both margins and sell-throughs. Additionally, products like Clienteling will empower in-store teams to engage customers better and drive incremental sales through personalised recommendations and seamless omnichannel experiences.

Fynd's entry into the market is designed to meet this demand. Its AI-native platform enables real-time stock visibility, ship-from-store capabilities, dark store orchestration, and intelligent customer engagement all within a single scalable solution.

As part of its digital transformation roadmap, Surtee Group aims to consolidate its leadership in luxury and fashion retail while expanding into e-commerce and improving omnichannel agility.

“We were looking for a partner who understood both the technical and strategic dimensions of unified commerce,” said a Surtee Group spokesperson. “Fynd stood out for their proven scalability, consultative approach, and deep experience with global fashion brands, many of which align with our portfolio. Their unified stack enables us to modernise operations while building a connected, brand-first customer experience.”

Fynd has already scaled across India, the GCC, and Southeast Asia, and now adds Africa to its regional presence. With Surtee Group leading the transformation, Fynd is positioned to play a key role in powering unified commerce adoption across South Africa's growing digital economy.

About Fynd: 
Fynd is an AI-native retail technology company headquartered in Mumbai, India. It serves over 20,000+ stores and 300+ enterprise retailers and offers a modular commerce stack that unifies in-store, online, and logistics operations. Backed by Reliance Retail Ventures Limited, Fynd is expanding across the GCC, Africa, and Southeast Asia to power next-generation retail experiences. For more information, visit www.Fynd.com

About Surtee Group:
Surtee Group is one of South Africa's most distinguished luxury fashion retailers. Guided by more than 29 years of family expertise in the retail industry, the Group operates 94 boutiques and two e-commerce platforms, featuring prestigious brands such as Giorgio Armani, Michael Kors, Lacoste, Hugo Boss, Versace, etc. Strategically located in South Africa's premier shopping destinations—including Sandton City, Hyde Park Corner, Mall of Africa, Menlyn Mall, V&A Waterfront, and OR Tambo International Airport Duty Free—the boutiques cater to both affluent local clientele and a growing base of international visitors.

United by a vision to elevate fashion retail, The Surtee Group continues to craft exceptional experiences rooted in refinement, innovation, and meticulous attention to detail. For more information, visit: https://www.SurteeGroup.com

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As South Africans recently celebrated a day of communal braais and shared national pride, our digital lives inevitably mirrored our physical ones. We posted family photos, shared traditions, and celebrated our diverse cultures online. But in this outpouring of celebration, we risked exposing the very essence of our identity to cybercriminals who see our heritage not as a source of pride, but as a blueprint for manipulation.

“Heritage is not just about our traditions and history,” asserts Anna Collard, SVP of Content Strategy & CISO Advisor  at KnowBe4 Africa (https://www.KnowBe4.com/). “It's also about an individual's unique digital footprint that includes their personal information and cultural affiliations.” While celebrating heritage is a positive act, she warns that oversharing details online can provide cybercriminals with the ammunition they need for highly targeted attacks.

The digital shadow of a shared identity

Criminals consistently flock to where public interest is highest, and the increased social media activity around Heritage Day makes it a prime hunting ground. “The celebratory nature of Heritage Day makes people more trusting and less likely to scrutinise suspicious communications,” says Collard. “Cultural pride can override usual scepticism when receiving messages that appear to celebrate or acknowledge one's heritage.”

This is compounded by a tendency to share more personal information during cultural celebrations, including family photos, location data, and even ancestral origins or family names. This data helps criminals build detailed victim profiles for highly effective social engineering (https://apo-opa.co/4ai7HMO) campaigns.

When 'ubuntu' becomes a vulnerability

Cybercriminals are adept at exploiting the cultural significance of the occasion, using traditional greetings and heritage symbols to establish a false rapport. “They leverage the strong sense of ubuntu and community spirit in South African culture to lower victims' defences,” Collard explains.

This can manifest in several ways, from bogus charity appeals for a community project to phishing campaigns (https://apo-opa.co/3XUN3es) promising tickets to sold-out cultural events. Some scams are even more elaborate, exploiting deep-seated cultural beliefs. “Fraudsters may claim to represent traditional healers (sangomas) or deceased ancestors, promising to ‘bless' (https://apo-opa.co/3KQS9W3) or double your money through a ritual to manipulate victims into handing over their life savings,” she comments.

Fraudsters can also use artificial intelligence to study cultural posts to impersonate community leaders or heritage groups, exploiting the trust people have in these figures. “Be especially wary of attacks that leverage personal data from your social-media accounts to create a false sense of trust,” she cautions.

Another risk is the deliberate use of “rage-bait” around culturally sensitive topics. “Rage-bait is internet content intentionally designed to provoke anger or outrage to increase engagement,” Collard elaborates. “It's best not to comment on these posts, as they can be used as a tactic in a larger social-engineering campaign to exploit cultural stereotypes or vulnerabilities for malicious purposes.”

Building our cognitive defences

Protecting our digital identity  is not a purely technical problem; it is a psychological one. “Heritage and identity are deeply emotional topics that could bypass rational security thinking if exploited by scammers or disinformation actors,” Collard maintains. “Technical solutions alone ignore how values influence decision-making and risk assessment – we need to foster digital mindfulness and teach people how to be aware of these tactics.”

For individuals, this means:

• Smart sharing: Review privacy settings before posting heritage-themed content. Avoid sharing specific locations, family details, or financial information that could be exploited.
• Verification habits: Double-check heritage-related offers or invitations through official channels. Be sceptical of unsolicited messages, even if they reference your culture.
• Digital hygiene: Use a password manager to create and manage strong, unique passwords and enable multi-factor authentication on all your accounts.

For organisations:

• Run proactive awareness campaigns: Make employees aware of the specific dangers that exist online when sharing too much personal information
• Use culturally relevant training: “Using culturally relevant examples and scenarios in security awareness training (https://apo-opa.co/48SeZ7v) is a good idea,” says Collard, as it helps make the threats more tangible and memorable.

Heritage Day should be a time to strengthen our cultural bonds, not to make us vulnerable. “By staying culturally connected while remaining digitally cautious,” Collard concludes, “we can celebrate our heritage while securing our futures, safely.”

Contact details:
KnowBe4:
Anne Dolinschek
 anned@knowbe4.com

Red Ribbon:
TJ Coenraad
tayla@redribboncommunications.co.za

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• Merck Foundation marked a milestone of providing 166 scholarships for Zimbabwean doctors in 44 critical specialties during their annual Alumni Summit – Celebrating 7 years of partnership between Merck Foundation and Zimbabwe First Lady and Government, and a remarkable legacy of transforming the country's patient care landscape.
• Merck Foundation Zimbabwe Alumni Summit and Awards Ceremony 2025 was conducted in Harare, chaired by Zimbabwe First Lady and Merck Foundation CEO and Chairman.
• Merck Foundation Chairman and CEO recognized Zimbabwe First Lady for her great efforts as Ambassador of “Merck Foundation More Than a Mother” Campaign.

Merck Foundation (www.Merck-Foundation.com), the philanthropic arm of Merck KGaA Germany conducted the Merck Foundation Zimbabwe Annual Summit and Awards Ceremony 2025 in Harere, Zimbabwe, chaired by The First Lady of Zimbabwe, H.E. Amai Dr. AUXILLIA MNANGAGWA, Chairman of Merck Foundation Board of Trustees, Prof. Dr. Frank Stangenberg-Haverkamp, and CEO of Merck Foundation, Dr. Rasha Kelej.

Senator, Dr. Rasha Kelej (Ret.), CEO of Merck Foundation and President of “More Than a Mother” Campaign emphasized, “It is a great honor to meet my dear sister, H.E. Amai Dr. AUXILLIA MNANGAGWA, First Lady of the Republic of Zimbabwe and to recognize her for her tremendous efforts as the Ambassador of “Merck Foundation More Than a Mother”. We celebrated our seven-year partnership journey and discussed our joint programs to build healthcare and media capacity, empower infertile women, and support girl education. Together, we reflected on our remarkable achievements and marked an important milestone of success and impact since 2018.

I am very proud to share that that we have transformed the patientcare landscape of Zimbabwe by providing 166 scholarships for the local doctors in 44 critical and underserved specialties such as Fertility, Cancer, Diabetes, Cardiology, Endocrinology, Respiratory, Acute Medicine, Sexual and Reproductive care, Embryology, Critical care, Psychiatry, and many more. This is a huge milestone and revolution in patient care across Zimbabwe.

Moreover, it was a pleasure to honor the Zimbabwean winners of Merck Foundation Media Awards 2022 – 2024 and discuss with them the critical role they can play to create a culture shift, be the voice of the voiceless and be the Merck Foundation health and social champions.”

Prof. Dr. Frank Stangenberg Haverkamp, Merck Foundation Board of Trustees emphasized, “Our aim is to improve the overall health and wellbeing of people by building healthcare capacity across Africa, Asia and other developing countries. We are strongly committed to transforming patientcare landscape through our scholarships program.”

H.E. Amai Dr. AUXILLIA MNANGAGWA, First Lady of the Republic of Zimbabwe and the Ambassador of “Merck Foundation More Than a Mother” expressed, “It is a great pleasure to welcome and meet the Chairman and CEO of Merck Foundation in our country. Together we celebrated an important milestone of the great success of our joined programs and also shared the impact of our 7-year partnership journey that we have with Merck Foundation to build healthcare capacity, transform patientcare, break infertility stigma and support girl education in our country since 2018.

In a very short time, Merck Foundation has provided 166 scholarships for our young doctors in many specialties which are very critical for us. Moreover, together we are providing annual scholarships to support the education of 40 high-performing yet underprivileged schoolgirls, till they graduate, as a part of the Educating Linda Program. This is for the first time that we work on such an impactful program, it is history in the making.”

Merck Foundation has provided more than 2400 scholarships for healthcare providers from 52 countries in 44 critical and underserved medical specialties.

Out of the total 166 scholarships provided in Zimbabwe, Merck Foundation has provided:

• 60 scholarships for doctors in Diabetes, Endocrinology, Cardiology, Cardiovascular Preventive, and Obesity & Weight Management. This represents a significant number of experts in the public healthcare system addressing the lifestyle-related health issues that are on the rise in our country and the rest of Africa.
• 48 scholarships have been provided for Fertility, Embryology, and the one-year diploma and two-year master's degree programs in Sexual & Reproductive Care, Women's Health, Family Medicine and Psychiatry.
• 58 scholarships have been provided for critical yet underserved specialties, including Oncology and Cancer care, Respiratory Care, Acute Medicine, Pain Management, Infectious Diseases, Dermatology, Psychiatry, Neurosurgery, Neurology, Neuroimaging for Research, Pediatrics, Gastroenterology, Orthopedics, Critical Care, Care for Older Person and Rheumatology.

During the Summit, Merck Foundation Awards Ceremony was held, during which 13 Winners of the Merck Foundation Awards were acknowledged by Merck Foundation Chairman, Merck Foundation CEO together with Zimbabwe First Lady. Merck Foundation has so far celebrated more than 60 winners of the Media, Song, Film, and Fashion Awards, since 2017.

The beneficiaries of the Educating Linda program were also present at the Summit, where a few of them shared inspiring testimonies on how the scholarships have changed their lives.

“I really believe that when the girls are educated, their countries become more powerful, stronger & prosperous”, added Senator Kelej.  

Merck Foundation in partnership with The First Lady of Zimbabwe has launched eight children's storybooks, “More Than a Mother”, ‘Educating Rujeko”, “Make the Right Choice”, “Jackline's Rescue”, “Not Who You Are”, “Ride into the Future”, “Sugar free Jude” and “Mark's Pressure”. These books address critical social and health issues to young children. Thousands of copies of these storybooks have been distributed to schoolchildren, several more are going to be distributed soon.

Moreover, Merck Foundation has conducted six editions of their Health Media Training for the Zimbabwean journalists in order to empower them to raise awareness about sensitive issues like breaking infertility stigma, supporting girl education, stopping GBV, ending Child marriage and FGM and raise awareness about diabetes and hypertension prevention and early detection.

Merck Foundation in partnership with The First Lady of Zimbabwe has also announced the Call for Application for their 8 important Awards for Media, Musicians, Fashion Designers, Filmmakers, students, and new potential talents in these fields.

Details of the Awards:

1. Merck Foundation Africa Media Recognition Awards “More Than a Mother” 2026: Media representatives and media students are invited to showcase their work to raise awareness about one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.

Submission deadline: 30^th September 2026.

2. Merck Foundation Film Awards “More Than a Mother” 2026:  All African Filmmakers, Students of Film Making Training Institutions, or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary, or docudrama to deliver strong and influential messages to address one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.

Submission deadline: 30^th September 2026.

3. Merck Foundation Fashion Awards “More Than a Mother” 2026: All African Fashion Students and Designers are invited to create and share designs to deliver strong and influential messages to raise awareness about one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.

Submission deadline: 30^th September 2026.

4. Merck Foundation Song Awards “More Than a Mother” 2026: All African Singers and Musical Artists are invited to create and share a SONG with the aim to address one or more of the following social issues such as: Breaking Infertility Stigma, Supporting Girl Education, Women Empowerment, Ending Child Marriage, Ending FGM, and/ or Stopping GBV at all levels.

Submission deadline: 30^th September 2026.

5. Merck Foundation Media Recognition Awards 2026 “Diabetes & Hypertension”: Media representatives are invited to showcase their work through strong and influential messages to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.

Submission deadline: 30^th October 2026.

6. Merck Foundation Film Awards 2026 “Diabetes & Hypertension”: All African Filmmakers, Students of Film Making Training Institutions, or Young Talents of Africa are invited to create and share a long or short FILMS, either drama, documentary, or docudrama to deliver strong and influential messages to promote a healthy lifestyle raise awareness about prevention and early detection of Diabetes and Hypertension.

Submission deadline: 30^th October 2026.

7. Merck Foundation Fashion Awards 2026 “Diabetes & Hypertension”: All African Fashion Students and Designers are invited to create and share designs to deliver strong and influential messages to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.

Submission deadline: 30^th October 2026.

8. Merck Foundation Song Awards 2026 “Diabetes & Hypertension”: All African Singers and Musical Artists are invited to create and share a SONG with the aim to promote a healthy lifestyle and raise awareness about the prevention and early detection of Diabetes and Hypertension.

Submission deadline: 30^th October 2026.

Entries for all the awards are to be submitted via email to: submit@merck-foundation.com

Contact:
Mehak Handa
Community Awareness Program Manager
Phone: +91 9310087613/ +91 9319606669
Email: mehak.handa@external.merckgroup.com

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About Merck Foundation:
The Merck Foundation, established in 2017, is the philanthropic arm of Merck KGaA Germany, aims to improve the health and wellbeing of people and advance their lives through science and technology. Our efforts are primarily focused on improving access to quality & equitable healthcare solutions in underserved communities, building healthcare and scientific research capacity and empowering people in STEM (Science, Technology, Engineering, and Mathematics) with a special focus on women and youth. All Merck Foundation press releases are distributed by e-mail at the same time they become available on the Merck Foundation Website.  Please visit www.Merck-Foundation.com to read more. Follow the social media of Merck Foundation: Facebook (https://apo-opa.co/44WFYxD), Twitter (https://apo-opa.co/44nz4RZ), Instagram (https://apo-opa.co/4pz1tNp), YouTube (https://apo-opa.co/4pyDD4e) and Flickr (https://apo-opa.co/44oPF7W).

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