Africazine:
Rowlene, the South African R&B sensation, unveils her latest album, Some Strings Attached, reflecting on her journey through relationships and independence.
This collection of ballads dives deep into her experiences with lovers, friends, and family. Rowlene, who gained fame with the hit SMA, emphasizes her unique voice and artistic freedom after leaving her label.
Rowlene’s Musical Evolution and Independence
Rowlene Nicole Bosman, at 29, has carved a niche in the South African music scene. Her collaboration with rapper Nasty C on the 2018 hit SMA garnered over 20 million streams on Spotify, marking her as a notable artist. After two years with Tall Racks Records, she chose independence, stating that explaining her vision to others was challenging.
She reflects on the pressures of being signed before fully understanding her artistic direction. Rowlene advises emerging artists to develop their identity before entering contracts, as expectations can be overwhelming.
Exploring Relationships Through Music
Some Strings Attached is not just an album; it’s a personal journey. Rowlene describes it as a reflection of the relationships that shape her life. The songs explore the complexities of letting go while holding on to meaningful connections. She acknowledges the impact of both positive and negative relationships on her growth.
Her songwriting process is fluid, often inspired by the collaborative environment in the studio. Rowlene emphasizes the importance of crediting fellow musicians, recognizing that music is a collective effort.
Upcoming Plans and Future Performances
- Rowlene will begin a tour in November, starting in Berlin.
- She has an appointment for visa administration next week.
- Dates outside Europe are still to be confirmed.
- A writing session in London is planned for early next year.
Rowlene’s journey is a testament to the power of independence and authentic expression in music.
