Africazine:
Nyala celebrates Zulu culture with a new brand film and community initiatives.
The trusted maize meal brand of KwaZulu-Natal recently launched its brand-hero film as part of the “Ziqhenye! With Nyala, the Taste YaseKhaya” campaign. This initiative highlights Zulu pride and cultural traditions while supporting families in their roles as providers.
Nyala’s Campaign Celebrates Zulu Heritage
Nyala’s new film showcases the daily lives of diverse families in KwaZulu-Natal, from mothers preparing meals to young professionals pursuing their dreams. It emphasizes the importance of family meals and cultural connections, portraying intimate moments of pride and tradition.
The campaign is rooted in feedback from local families who value heritage and culture. Nyala aims to resonate with these sentiments, reinforcing its long-standing relationship with the community.
KZN Recipe Book Highlights Family Traditions
Alongside the film, Nyala introduced a KZN-inspired recipe book created through a consumer competition. This book features cherished family recipes and stories, celebrating the authentic Taste YaseKhaya.
Thirteen winners of the competition received their recipes published in a limited edition Nyala Cook Book, along with professional family portraits and R70 000 worth of kitchen appliances.
Community Investment and Future Initiatives
- Nyala has invested over R3 million in community initiatives since 2023.
- In 2025, over R1 million will be allocated to cultural preservation programs.
- Nyala’s Pride with Purpose campaign supports local NPOs through consumer purchases.
Nyala’s commitment to Zulu culture and community empowerment continues to grow, ensuring a lasting impact.
