Africazine:
KFC’s Add Hope initiative is now integrated into the Mr D app, making it easier for South Africans to support child-feeding programs.
With each eligible order, customers can contribute an R2 donation at checkout. This integration aims to simplify the giving process, allowing users to support children’s nutrition effortlessly.
Mr D App Enhances Child Feeding Support
The integration of KFC’s Add Hope into the Mr D app reflects a commitment to combat hunger in South Africa. Customers can now easily add a donation during their regular food orders, turning everyday purchases into meaningful contributions.
Luke Oliver, Head of Food and Restaurants at Mr D, emphasizes the importance of convenience in this initiative. By aligning the donation process with customer behavior, the app encourages more people to participate in supporting child nutrition.
South Africa: Key figures on Add Hope donations
- R2 donation per eligible order
- Close to R37,000 raised through the Mr D platform
- More than 10,000 meals unlocked for children across South Africa
Youth-Led Insights Drive Change
The integration stems from insights gained during KFC’s Biggest Hunger Hack, a youth-led initiative that sought innovative solutions for improving the Add Hope feeding system. This collaboration highlighted the need for giving to align with people’s daily digital habits.
Andra Nel, head of corporate affairs at KFC Africa, notes that addressing hunger requires collective effort. The partnership with Mr D exemplifies how practical ideas from young innovators can lead to impactful solutions in the fight against hunger.
Next Steps for KFC and Mr D
- Monitor the impact of the Add Hope integration
- Explore further partnerships to enhance child nutrition support
- Continue engaging with youth for innovative ideas
This integration makes it easier than ever for South Africans to contribute to child nutrition through everyday purchases.
