Africazine:
Toys R Us and Babies R Us South Africa has appointed a new CEO to lead its growth strategy.
Effective 1 March 2026, Melissa Dempster will take the helm as chief executive officer. This appointment follows the acquisition of 13 ToyZone stores, expanding the retailer’s footprint to 61 specialty toy and baby stores across South Africa.
New Leadership to Drive Retail Growth
Melissa Dempster brings over 15 years of retail experience to her new role. Her background includes significant positions within the Mr Price Group, where she developed operational and merchandise strategies. Dempster’s expertise in large-scale retail operations will be crucial as the company integrates new stores.
Her immediate focus will be on operational consistency and enhancing the retailer’s specialist positioning. Dempster emphasizes the importance of improving product availability and sharpening the merchandise strategy to meet the needs of families.
Commitment to Family-Centric Retail
Dr Phumla Mnganga, chairperson of Toys R Us and Babies R Us, highlights the company’s dedication to sustainable growth. Dempster’s financial leadership and retail experience are expected to support the integration of new stores and enhance efficiency.
The retailer aims to improve accessibility for families by entering high-traffic strip malls. This strategy is designed to meet families where they are, providing essential products and developmental toys.
Next Steps for Toys R Us and Babies R Us
- Focus on integration of new ToyZone stores.
- Enhance operational consistency across all locations.
- Strengthen merchandise strategy to improve product availability.
- Expand retail footprint in high-traffic areas.
Toys R Us and Babies R Us is poised for growth under new leadership focused on family needs.
