Africazine:
Alshaya Group has introduced a new loyalty program in Kuwait, enhancing shopping experiences for consumers.
The Aura Pass offers members 30% savings on full-price items from over 40 brands for a one-time fee of KD 20. This pass, available through the Aura app starting October 15, is valid until December 31, 2026.
Aura Pass Launches with Exciting Benefits in Kuwait
The Aura Pass, following its successful debut in the UAE, aims to reward shoppers with significant savings across various sectors, including fashion, beauty, dining, and lifestyle. Participating brands include well-known names like Victoria’s Secret, Starbucks, Shake Shack, H&M, and Foot Locker.
Members not only enjoy discounts but can also earn five times the usual points at selected brands such as Primark and Bath & Body Works. This initiative is designed to enhance customer loyalty and engagement.
Kuwait: Key figures on Aura Pass
- 30% savings on full-price items
- KD 20 one-time fee
- Valid through December 31, 2026
- More than 40 participating brands
- Over eight million members across the region
Enhancing Customer Experience with Aura Pass
The launch of Aura Pass reflects Alshaya Group’s commitment to improving customer experiences. Steve Vickerstaff, Chief Operating Officer, emphasized the importance of celebrating customer loyalty through this initiative.
Members can also benefit from free online delivery on selected brands and exclusive offers, making it a comprehensive loyalty program aimed at maximizing shopping satisfaction.
Next Steps for Aura Pass Members
- Existing members can log in to the Aura app to purchase Aura Pass.
- New members can register through the app before upgrading.
- Access to full details and terms is available in the Aura app.
Aura Pass is set to transform shopping in Kuwait with substantial savings and rewards.
