Casablanca’s latest collection brings the vibrant essence of Cairo to the forefront of fashion.
This Fall and Winter 2026, the fashion brand Casablanca unveils a collection inspired by Egypt, focusing on the lived experiences of individuals. Captured by photographer Theo Liu, the campaign showcases the eclectic contrasts of Cairo through a visual diary of a young traveler’s adventures.
Fashion and Culture Intertwined in Cairo
Cairo serves as a dynamic backdrop for Casablanca’s collection, where history meets modernity. The campaign highlights the city’s rich cultural tapestry, featuring iconic landmarks alongside everyday life. This blend of elements encapsulates the brand’s signature escapism.
The collection includes vibrant full-length dresses, printed silk separates, and a variety of swimwear and sportswear. Each piece is designed to contrast beautifully with the visuals, enhanced by unexpected compositions and a diverse cast of models.
Cairo: Key figures on fashion collection
- Fall and Winter 2026 collection
Models Bring Authenticity to the Campaign
The campaign features a talented group of models, including Youssef Rocha, Mohamed Hassan, Lulu Wood, and Rania Benchegra. Local talents Youssef Sharaf and Adhar Abiem, known figures in Egyptian cinema, add authenticity to the visuals. Their involvement highlights the intersection of fashion and Egypt’s rich cultural heritage.
Next Steps for Casablanca’s Journey
- Collection launch in Fall and Winter 2026
- Continued exploration of cultural themes in future collections
Casablanca's collection is a celebration of Cairo's vibrant culture and fashion.
