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Egypt’s Pavilion Wins Awards for Stand Design and Activation at WTM London

By Africazine

Egypt’s pavilion received top honors at the World Travel Market in London, showcasing the country’s rich history and tourism offerings.

This week, Egypt won two awards at World Travel Market (WTM) London 2026, taking home Best Stand Design and Best Stand Activation for its pavilion. The pavilion, developed by Mohamed Fares in collaboration with the Ministry of Tourism and Antiquities and the Egyptian Tourism Authority, was expanded to accommodate 110 tourism companies and establishments.

Egypt’s Pavilion Shines at WTM London 2026

The pavilion, titled ‘Unmatched Diversities’, highlighted various aspects of Egypt, from its ancient civilization to contemporary culture. It featured landscapes that included deserts and beaches, emphasizing the hospitality and diverse experiences available to visitors.

The interactive experience built around Egypt’s history and culture played a significant role in winning the awards. The recognition was presented to Minister of Tourism and Antiquities Sherif Fathy during the event.

Key Figures on Egypt’s Pavilion

  • 110 tourism companies and establishments accommodated in the pavilion

Context of Egypt’s Participation

WTM London is a flagship event in the World Travel Market series, connecting travel professionals to source products and discover destinations. This year, Egypt participated as a Premier Partner, enhancing its visibility in the global tourism market.

Next Steps for Egypt’s Tourism Promotion

  • Continue to leverage awards for marketing and promotion
  • Expand partnerships with tourism companies
  • Enhance interactive experiences for future events

Egypt’s pavilion at WTM London showcased its diverse tourism offerings and won prestigious awards.

Egypt’s Pavilion Wins Awards for Stand Design and Activation at WTM London

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