Africazine:
Romtech Online is making waves in the South African e-commerce landscape with remarkable growth figures.
The company has achieved a staggering 6,878% growth in units sold and 4,872% growth in sales over the past year. This rapid expansion has earned Romtech the Amazon Golden Smile Award for outstanding customer satisfaction.
Romtech Online’s Journey from Pawn Shop to E-Commerce Leader
Founded in 2017 by Jacques Keth, Romtech Online started under significant financial pressure, initially funded through Keth’s last paycheque and loans from a pawn shop. The company specializes in premium computing and electronics, focusing on competitive pricing and strong customer service.
Romtech’s growth trajectory accelerated after launching on Amazon in 2024, with sales doubling in the last three months of 2025 compared to the previous quarter. Keth attributes this success to a commitment to customer service and a responsive team that enhances the buying experience.
Challenges and Strategies in E-Commerce
Despite its success, Romtech faces challenges, particularly in accessing affordable funding. Traditional lenders often hesitate to support early-stage businesses, while alternative options can be costly. Keth emphasizes the importance of resilience, advising entrepreneurs to remain grounded during both highs and lows.
Romtech operates with a small team, sharing responsibilities to manage various aspects of the business. This approach allows for flexibility and quick responses to market demands, essential in the competitive e-commerce space.
Future Plans for Romtech Online
- Expand product range over the next five years.
- Increase presence on Amazon for broader customer reach.
- Continue to prioritize customer service as a key differentiator.
Romtech Online exemplifies the potential of South African e-commerce through innovation and customer focus.
