Lay’s Launches New Premium Kettle Cooked Range in South Africa
In an exciting development for snack lovers, Lay’s is shaking things up in the South African market with the launch of its premium Kettle Cooked range. This bold move introduces a flair of artisanal quality that positions Lay’s squarely in the competitive snacking arena.
Lay’s has officially rolled out its brand-new Kettle Cooked range, promising to elevate everyday snacking with a line of crisps that offer bold, handcrafted flavors and a uniquely satisfying crunch.
According to PepsiCo South Africa, which owns Lay’s, this new range is more than just a snack—it’s a celebration of quality and taste. The Kettle Cooked crisps are meticulously crafted to redefine indulgence, marrying unforgettable flavors with a premium snacking experience. With this launch, Lay’s aims to cater to the growing demand for more sophisticated snack options among consumers.
Snack enthusiasts can look forward to three distinct and delicious flavors in the Kettle Cooked line: Seared Rib Eye & Mushroom, Sea Salt & Black Pepper, and White Cheddar & Cranberry. Each variety is designed to tantalize the taste buds and enhance casual gatherings or solo moments of indulgence.
 100vw, 300px”><figcaption>Aboobaker Hassim, Senior Brand Manager at Lay’s SA, along with Tongase Dhlakama, Potato Chips Marketing Lead for PepsiCo SA, at the product launch event.</figcaption></figure>
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<p>“The launch of Lay’s Kettle Cooked is about celebrating craftsmanship and flavor,” said Tongase Dhlakama during the launch event. “Each crisp is thick-cut and kettle cooked to perfection, delivering a crunch and taste that resonate with consumers who are looking for something more premium in their everyday moments.”</p>
<p>With the introduction of Lay’s Kettle Cooked line, it certainly looks like a new chapter is beginning in the South African snacking scene. The combination of bold flavors, artisanal texture, and an upscale brand image is expected to attract both seasoned snackers and newcomers alike.</p>
<p>This new range is now available at selected retailers nationwide, so grab a bag and experience the elevated snacking that Lay’s has to offer!</p>
<p><strong>Source: Africazine</strong></p>
<p>#SouthAfrica #KettleCooked #Snacking #FoodNews #BusinessNews</p>
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