African football

TECNO Glory Night Awards (www.TECNO-Mobile.in), jointly organized with TikTok Live and CAF, celebrated the creativity of pan-African KOLs powered by TECNO AI. With the launch of TECNO's "Power Your Moment" campaign during AFCON, this theme has been widely recognized by KOLs, stimulating the creation of a large amount of creative content and fully showcasing their power moments in everyone's lives.

As TECNO elevates its long-standing relationship with AFCON into its new title as the Official Global Partner, the brand gathered Africa's leading digital voices for a landmark celebration in Morocco. This signature event spotlighted the influencers whose creativity, authenticity, and cultural impact embody the spirit of "Power Your Moment."

The ceremony was conceived as a tribute to the individuals who, through their creativity, narrative power, and cultural impact, are shaping the future of digital expression across Africa. Influencers from more than twenty countries attended the evening, joined by AFCON football legends, media partners, and TECNO executives. Together, they formed a rare cross-section of talent, influence, and creative leadership.

Throughout the evening, TECNO presented five major awards, each recognizing a unique dimension of creative excellence. The award winners are as follows:

The Moment Excellence Award

Presented to influencers who best captured the emotional soul of "Power Your Moment," delivering stories filled with depth, authenticity, and resonance. These winners stood out through their compelling narratives that deeply resonated with audiences across Africa. Their content showcased authentic moments of triumph and emotion, creating powerful connections that exemplified what it means to truly "Power Your Moment." Through their creative storytelling and genuine engagement, they captured hearts and inspired communities, earning recognition for their ability to transform everyday experiences into memorable digital moments.

Winners:

Nigeria: @ ultimatekombo2

Tanzania: @ eng_makelele

Morocco: @ hajar_arssalanee

"This award represents every creator across Africa who believes their story matters," said @ ultimatekombo2 from Nigeria. "TECNO has given us the tools and platform to turn our everyday moments into something powerful. This recognition inspires me to continue creating content that resonates with our communities and showcases the beauty of our shared experiences."

The Moment King/Queen Award

Celebrating the influencers whose outstanding data performance, interactions, views, and follower growth, redefined true influence during the campaign. These creators dominated the digital landscape with content that not only captured attention but sustained engagement at remarkable levels. Their ability to consistently connect with massive audiences while driving meaningful interactions demonstrated their mastery of the platform and their genuine influence within their communities.

Winners:

Nigeria: @ liquorose_

Ivory Coast: @ MIMImimitiktok0101

Senegal: @ fallu_etsesvideos

The Creative Spark Award

Recognizing influencers who consistently push the boundaries of creativity, finding novelty in the ordinary and presenting imaginative, breakthrough content. These winners transformed simple concepts into extraordinary experiences through innovative approaches and fresh perspectives. Their work challenged conventions and inspired others to see familiar moments through new creative lenses, proving that innovation thrives when imagination meets authentic expression.

Winners:

Mali: @ sagaba1

Kenya: @ therealchiche

Morocco: @ brahimlogia

@ therealchiche from Kenya expressed her excitement: "Winning the Creative Spark Award pushes me to keep innovating and breaking boundaries. The #MyPowerMoment campaign challenged us to see creativity in new ways, and I'm honored that my vision connected with audiences across the continent. This is just the beginning of what African creators can achieve."

The Visual Master Award

Awarded to influencers whose works demonstrated exceptional visual artistry, mastery of composition, color, and light, turning every frame into an aesthetic experience. These creators elevated mobile photography and videography to an art form, crafting visually stunning content that captivated audiences. Their technical excellence combined with artistic vision resulted in content that didn't just tell stories but created immersive visual journeys.

Winners:

Egypt: @ ali_hustler

Nigeria: @ jennifrank29

Cameroon: @ mayole_francine

The TECNO Partner Award

A tribute to long-term creator partners who deeply align with TECNO's brand philosophy and especially contribute to the communication of TECNO AI. They are the true companions of the brand, resonating with TECNO's vision of blending technology with human inspiration. These partners have consistently demonstrated their commitment to showcasing how TECNO's innovative AI technology empowers creators to unlock their full potential and share their unique moments with the world.

Winners:

Uganda: @ solo . md

Senegal: @ cheikhetaltesse

Nigeria: @ izziboye

"Being recognized as a TECNO Partner means everything to me," shared @ solo . md from Uganda. "TECNO AI has transformed how I create content and connect with my audience. This partnership goes beyond technology, it's about believing in African voices and giving us the resources to amplify our messages. I'm proud to represent this vision and excited for what we'll build together."

The winners were selected through the #MyPowerMoment campaign, a continent-wide call for entries that invited creators to submit original photo or video content inspired by one of four themes: Power your Glory, Power your Rise, Power your Joy and Power your Creativity. Submissions captured moments of personal transformation, pure happiness, or imagination-driven expression, reflecting the diversity of stories that define African digital culture today.

The TECNO Glory Night Awards not only celebrated achievement, they reaffirmed the brand's commitment to empowering Africa's creative ecosystem. By bringing together influencers from across the continent at AFCON, TECNO strengthens the bridge between sport, technology, and culture.

The brand's investment in the creator community aligns with its ambition to foster deeper integration between its technology offerings and the cultural forces shaping African markets. This celebration is part of a wider effort to strengthen TECNO's association with AFCON, engage creators, and elevate KOL-driven campaigns through emotionally resonant content.

As the evening concluded, the atmosphere reflected a sense of collective pride, not only for the winners but for the continent's creative momentum. The Glory Night Awards marked a defining moment for Africa's next generation of storytellers, who now carry their trophies as symbols of recognition, visibility, and their rising role in shaping Africa's digital narrative.

The night may have ended, but the moments created will continue to shine, because with TECNO, every moment has the power to become extraordinary.

Along with KOL Night Awards, TECNO curated an exclusive product experience zone: brand guides walked Joeboy through its latest devices, spotlighting AI-driven photography features tailored for content creators—aligning with the "Power Your Moment" ethos. The demo let the artist test real-time editing tools, streamlining on-the-go creative workflows.

A highlight was the 3D photo station with TECNO AI : KOLs posed with the device, which offers boosted low-light performance and portrait optimization—key capabilities to elevate their visual content. Many snapped behind-the-scenes shots instantly, turning the experience into shareable moments that mirrored the event's festive energy.

At the TECNO AI Ecosystem showcase, KOLs engaged with interactive demos: trying VR gear linked to the smart ecosystem, or testing AI translation/summarization tools on the MEGAPAD. These hands-on sessions highlighted how TECNO's interconnected tech empowers creators to expand their creative reach and efficiency.

Distributed by APO Group on behalf of TECNO Mobile.

About TECNO:
TECNO is an innovative, AI-driven technology brand operating in more than 70 countries across five continents. Committed to transforming the digital experience in emerging markets, the brand combines contemporary design, cutting-edge technology, and artificial intelligence. Today, TECNO offers a comprehensive AI-powered ecosystem, including smartphones, wearables, laptops, tablets, intelligent gaming devices, the HiOS operating system, and smart home solutions. Guided by its “Stop At Nothing” philosophy, TECNO continues to lead the adoption of advanced technologies and encourages individuals to relentlessly pursue the best version of themselves.

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For the 17th consecutive year, Orange (www.Orange.com) is proud to announce its sponsorship of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 that will take place in Morocco from 21 December 2025 to 18 January 2026.

As a major telecommunications player, the Group provides connectivity and innovative services to ensure an optimal experience for fans, players and media across the continent. For this edition held in Morocco, ten of the national teams are from countries where Orange operates, and six are sponsored by Orange.

This partnership reflects the shared commitment of Orange and the Confederation of African Football (CAF) to promote inclusive, innovative and accessible African football.

Max it: the AI enriched super-app at the heart of the fan experience

With over 22 million active users across 15 countries, the Max it mobile app will be at the core of Orange's digital offering during the TotalEnergies CAF Africa Cup of Nations, Morocco 2025. This all-in-one super-app enhances the supporters' experience through the “Digital Fan Zone,” allowing real-time updates on the competition. It will also enable users to watch matches live, access interviews and summaries, and even create their avatar to share their passion for football within their community.

This space is complemented by a conversational bot, “MaxGoal,” equipped with advanced artificial intelligence technology. MaxGoal can instantly respond to fans' questions (schedule, results, standings, etc.) in French, English, or Arabic, and also understands some local languages like Wolof or Darija for an even more inclusive experience.

A tournament under the sign of inclusion

Additionally, Orange will set up physical Fan Zones in several African countries to allow everyone to experience the competition in a friendly atmosphere. In Morocco, solidarity Fan Zones will be created within 25 local associations, including youth centers, for the benefit of children from urban and rural areas. These spaces will be equipped by Orange with screens, connectivity, and technical devices, ensuring equitable access and an immersive experience for all.

In the same spirit, Orange Digital Center Champions 2025, organized ahead of the football tournament, brought together over 1,300 young talents from 14 African and Middle Eastern countries around coding challenges. This initiative illustrates Orange's commitment to fostering dialogue between sport and innovation, celebrating African talent, creativity, and youth.

Yasser Shaker, CEO of Orange Middle East and Africa, comments: "We are proud of our partnership with CAF, because football is more than just a sport — it's a shared passion that unites and empowers communities across Africa. This year, with Max it, we are bringing our digital vision to life by delivering a fully integrated experience. Our customers can now immerse themselves in the excitement of the AFCON fan zone and experience the TotalEnergies CAF Africa Cup of Nations, Morocco 2025 — closer than ever to the action. This initiative reflects our deep commitment to supporting our customers' love for football and creating unforgettable moments that inspire and bring together millions across the continent. Together, we celebrate the spirit of football — a symbol of hope, unity, and shared dreams.”

Whether in Africa or Europe, Orange is committed to the sustainable development of football and the promotion of diversity. Sport, and football in particular, is a powerful vector of inclusion that connects millions of people, bridges cultures, and inspires African youth. Through innovation and solidarity, Orange continues to affirm its role as a key player in the development of sport on the continent.

Orange has been the official and exclusive global telecom partner of CAF since 2008. In this role, Orange is currently supporting the continent's major competitions, including:

• CAF Women's Africa Cup of Nations Morocco 2024
• CAF U-20 Africa Cup of Nations Egypt 2025
• TotalEnergies CAF Africa Cup of Nations Morocco 2025
• CAF School Championship 2025/26

Distributed by APO Group on behalf of Orange Middle East and Africa.

Press Contacts:
Stella Fumey
stella.fumey@orange.com

Tom Wright
tom.wright @orange.com

Follow us on:
X: @ orangegrouppr

About Orange:
Orange is one of the world's leading telecommunications operators with revenues of 40.3 billion euros in 2024 and 124,600 employees worldwide at 30 June 2025, including 68,700 employees in France. The Group has a total customer base of 300 million customers worldwide at 30 June 2025, including 262 million mobile customers and 22 million fixed broadband customers. These figures account for the deconsolidation of certain activities in Spain following the creation of MASORANGE. The Group is present in 26 countries (including non-consolidated countries).

Orange is also a leading provider of global IT and telecommunication services to multinational companies under the brand Orange Business. In February 2023, the Group presented its strategic plan "Lead the Future", built on a new business model and guided by responsibility and efficiency. "Lead the Future" capitalizes on network excellence to reinforce Orange's leadership in service quality.

Orange is listed on Euronext Paris (symbol ORA).

For more information on the internet and on your mobile: www.Orange.com, www.Orange-Business.com and the Orange News app.

Orange and any other Orange product or service names included in this material are trademarks of Orange or Orange Brand Services Limited.

About Orange Africa and Middle East (OMEA):
Orange is present in 18 countries in Africa and the Middle East and has more than 173 million customers at 30 November 2025. With 7.7 billion euros of revenues in 2024, Orange MEA is the first growth area in the Orange group. Orange Money, its flagship mobile-based money transfer and financial services offer is available in 17 countries and has more than 100 million customers. Orange, multi-services operator, key partner of the digital transformation provides its expertise to support the development of new digital services in Africa and the Middle East.

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As the Africa Cup of Nations (AFCON) 2025 approaches, AliExpress (www.AliExpress.com), the global e-commerce marketplace by Alibaba International Digital Commerce, is calling all football enthusiasts across the continent to prepare for match day with a wide range of game-viewing gear, lifestyle products, and football essentials at affordable prices.

Shoppers from many markets, including Morocco, Nigeria, Algeria, Kenya, Egypt, Ghana, South Africa and Uganda, can now enjoy tailored discounts and shopping coupons by searching “African football event” directly on AliExpress.

Match Viewing Essentials: Gear Up with AliExpress

AliExpress makes it easy for fans to prepare for match days with must-have items at affordable prices. Shoppers can explore:

Fan Gear: Jerseys, scarves, flags, and face paint kits to show team pride.
Home Viewing Accessories: Party lights, soundbars, and Bluetooth speakers to enhance the atmosphere.
Match-Day Comfort: Blankets, power banks, and compact football gear for fans and players alike.
Outdoor Essentials: Sunglasses, UV-blocking clothing, and portable chargers for sunny match days.

With everything from cheering gear to home-viewing upgrades, AliExpress has fans covered.

Search “African football event” on AliExpress to Get Special Coupons

AliExpress invites African football fans to search “AFCON” on its platform to gain access to shopping coupons and special discounts on game-day accessories, home-viewing products, and football-themed items. First-time users can explore free shipping opportunities and welcome deals during this campaign.

“Whether watching from the comfort of your home or celebrating with friends in the stands, AliExpress makes it easy to shop for everything you need for celebrating the biggest football event of the continent,” added Zhao. “As Africa's football fever rises, we're proud to connect with shoppers across the continent during this celebration of unity and sport.”

Africa represents one of the fastest-growing e-commerce ecosystems in the world, and AliExpress has played a key role in enhancing online shopping experiences. Through localized payment solutions like M-Pesa (Kenya), Opay (Nigeria), Telebirr (Ethiopia), and Vodapay, AliExpress makes it simple for consumers to shop in local currencies. Logistics partnerships ensure reliable and efficient delivery across markets, with orders delivered in as little as 10 to 20 days for football fans.

“Africa is not just a continent where AliExpress operates—it's one of our most exciting regions, where football brings communities together in celebration and pride,” said Bonnie Zhao, General Manager at AliExpress Africa. “From affordable products for fans to tools that empower local entrepreneurs, this campaign reflects our continued commitment to African consumers and their love for football.”

Distributed by APO Group on behalf of AliExpress.

About AliExpress: 
Launched in 2010, AliExpress is a business-to-consumer (B2C) e-commerce platform that allows consumers to buy directly from manufacturers and distributors in China and around the world. In addition to the English version, the AliExpress platform is also available in 15 other languages. AliExpress is part of the Alibaba International Digital Commerce Group. 

On the evening of 21 December 2025, a football match will kick off between Morocco and Comoros in Rabat. It will be the opening game of the 35^th edition of the TotalEnergies CAF African Cup of Nations (TotalEnergies CAF AFCON) tournament. The game will have an audience of millions.

There will likely be a full house of 68,000-odd fans at the Prince Moulay Abdellah Stadium, but the overwhelming majority of fans will watch the game via streaming and television, from across the African continent – and the world.

At the previous TotalEnergies CAF AFCON tournament in 2024, the semi-final match between South Africa and Nigeria had a record-breaking audience (https://apo-opa.co/4rJl26Z) of 10.3 million. The tournament itself had an estimated cumulative total viewership of 1.4 billion TV viewers.

The sale of broadcast rights to reach this enormous audience provides the income that makes the tournament possible. Media businesses invest billions in securing the feed for their home markets. In sub-Saharan Africa, those rights (https://apo-opa.co/4iGjuXm) have been secured by MultiChoice, a CANAL+ company, through SuperSport, its sports broadcasting affiliate.

Beyond rights payments, media investment sustains an entire economy that runs for the duration of the month-long tournament. Film crews, accommodation, logistics, and catering are hired by broadcast teams.

Media funds football

Broadcast licence fees also finance the Confederation of African Football (CAF) itself, the body that administers football on the continent. In many ways, media coverage funds football. Revenue from broadcast rights underpin the development programmes that find talent at youth level, and help to nurture it.

Media income funds infrastructure that makes football possible – the fields, the kits, the match officials, the transport, the administrators. At the top level, media income funds national teams, the coaching teams, and the elite training camps, so they can attend the continental showpiece, where they carry hopes and dreams of their nations.

However, the entire football edifice is a precarious one, heavily dependent on the ability of official media partners to recoup the multi-million-dollar costs of broadcast rights. If broadcaster income from subscriptions, contracts and pay-per-view sales does not cover rights fees, then ultimately, football dies.

Only large media businesses, with the advantage of regional scale, are able to fund the costs of media sports coverage. Perversely, their business model is threatened because the same sports events they bring to their viewers are prime targets of content piracy.  

Viewers might not see the harm of accessing a pirate stream, but the impact runs deep. Where a subscription paid to a legitimate rightsholder would help to fund African football, any income earned by a pirate stream goes directly to criminal syndicates in other parts of the world.

Content piracy undermines football. It robs football associations of the funding they desperately need to survive, to develop youth structures and to compete at the highest level. It's therefore critical that sports fans understand the damage they do to the sport they supposedly love when they use pirate streams.

The impact is global. In Spain, LaLiga (https://apo-opa.co/4oC1TRL) reported that audiovisual fraud was costing Spanish football €600 and €700-million. In the UK, the Premier League blocked more than 600,000 illegal live streams (https://apo-opa.co/4pt6VRU) in a single season in its fight against piracy.

Pirate websites also place users at risk, exposing them to malware, hacking and identity theft, as well as unwanted pop-ups, viruses, fraud and adult content. When football content is spread across hundreds of thousands of sites, it also becomes harder to measure audiences, and makes the sport less attractive to sponsors.

Fight to save the game

Helping to fight sports piracy and keep football alive are initiatives such as Partners Against Piracy, which work to strengthen legal frameworks to prosecute pirate sites and pirate users, and to educate fans about the consequences of piracy.

Cybersecurity organisations like Irdeto harness tech and digital solutions (https://apo-opa.co/4aB6nog) to protect streams and track the source and the users of pirate feeds. For instance, a new innovation enables continuous renewal of authentication keys, which degrades the pirate experience and shifts users back to legal platforms.

The best partner in the fight to save football from piracy is the African public. Knowing how piracy destroys the football ecosystem empowers fans to make ethical choices in how they support their sport and makes them more likely to access games through legitimate channels.

As a fan, when you watch football content, the choice is yours: Will you be part of destroying football, or building it up? Choose wisely, the future of your sport depends on it.  

• To report content piracy, contact Partners Against Piracy on any of these channels:
  • International Hotline: +27 11 289 2684
  • piracy@multichoice.co.za
  • mcg@irdeto.com
  • supersport@irdeto.com
  • Visit: https://apo-opa.co/44KEGpm

Distributed by APO Group on behalf of MultiChoice Group.

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