HomeAfricaEgyptEgypt's Pavilion Wins Awards...

Egypt’s Pavilion Wins Awards for Stand Design and Activation at WTM London

Egypt’s pavilion received top honors at the World Travel Market in London, showcasing the country’s rich history and tourism offerings.

This week, Egypt won two awards at World Travel Market (WTM) London 2026, taking home Best Stand Design and Best Stand Activation for its pavilion. The pavilion, developed by Mohamed Fares in collaboration with the Ministry of Tourism and Antiquities and the Egyptian Tourism Authority, was expanded to accommodate 110 tourism companies and establishments.

Egypt’s Pavilion Shines at WTM London 2026

The pavilion, titled ‘Unmatched Diversities’, highlighted various aspects of Egypt, from its ancient civilization to contemporary culture. It featured landscapes that included deserts and beaches, emphasizing the hospitality and diverse experiences available to visitors.

The interactive experience built around Egypt’s history and culture played a significant role in winning the awards. The recognition was presented to Minister of Tourism and Antiquities Sherif Fathy during the event.

Key Figures on Egypt’s Pavilion

  • 110 tourism companies and establishments accommodated in the pavilion

Context of Egypt’s Participation

WTM London is a flagship event in the World Travel Market series, connecting travel professionals to source products and discover destinations. This year, Egypt participated as a Premier Partner, enhancing its visibility in the global tourism market.

Next Steps for Egypt’s Tourism Promotion

  • Continue to leverage awards for marketing and promotion
  • Expand partnerships with tourism companies
  • Enhance interactive experiences for future events

Egypt’s pavilion at WTM London showcased its diverse tourism offerings and won prestigious awards.

- A word from our sponsors -

Most Popular

More from Author

Gambian Honorary Consul Receives Pushkin Medal from Russian President

Momodou Lamin Manga, the Honorary Consul of Russia in The Gambia, received the Pushkin Medal from President Vladimir Putin for his contributions to culture and strengthening ties between The Gambia and Russia during a ceremony at the Kremlin on the Day of National Unity.

Equity Group Reports Significant Profit Increase Amid Rising Greenhouse Gas Emissions

Equity Group Holdings PLC reported a profit after tax of KSh75.5bn, a 55 per cent increase, alongside a 19 per cent rise in greenhouse gas emissions to 39,605 tonnes CO2e in 2025, attributed to business expansion and improved data capture.

Gabon Pursues Partnerships with China in Robotics and Artificial Intelligence

Gabon is seeking partnerships with China to advance its robotics and artificial intelligence sectors, focusing on healthcare, public services, and security. President Brice Clotaire Oligui Nguema's visit to Shanghai emphasized technology transfer and training as Gabon develops its national AI strategy.

Malawi Introduces New Regulations for Solar Energy Grid Integration

Malawi has introduced regulations allowing households and businesses to sell excess solar electricity to the national grid, aiming to enhance electricity supply and stimulate private sector investment. Currently, nine of the 34 pilot phase prosumers are contributing solar power to the grid.

- A word from our sponsors -

spot_img

Read Now

Gambian Honorary Consul Receives Pushkin Medal from Russian President

Momodou Lamin Manga, the Honorary Consul of Russia in The Gambia, received the Pushkin Medal from President Vladimir Putin for his contributions to culture and strengthening ties between The Gambia and Russia during a ceremony at the Kremlin on the Day of National Unity.

Equity Group Reports Significant Profit Increase Amid Rising Greenhouse Gas Emissions

Equity Group Holdings PLC reported a profit after tax of KSh75.5bn, a 55 per cent increase, alongside a 19 per cent rise in greenhouse gas emissions to 39,605 tonnes CO2e in 2025, attributed to business expansion and improved data capture.

Gabon Pursues Partnerships with China in Robotics and Artificial Intelligence

Gabon is seeking partnerships with China to advance its robotics and artificial intelligence sectors, focusing on healthcare, public services, and security. President Brice Clotaire Oligui Nguema's visit to Shanghai emphasized technology transfer and training as Gabon develops its national AI strategy.

Malawi Introduces New Regulations for Solar Energy Grid Integration

Malawi has introduced regulations allowing households and businesses to sell excess solar electricity to the national grid, aiming to enhance electricity supply and stimulate private sector investment. Currently, nine of the 34 pilot phase prosumers are contributing solar power to the grid.

Ghana Pursues Increased Chinese Investment in Mineral Processing and Technology

Ghana is pursuing increased Chinese investment in mineral processing and exploration to enhance local value from its resources, with discussions led by Deputy Minister Sulemana Yusif focusing on collaboration and technical expertise to boost economic growth and job creation.

Demand for Rental Homes in Accra Keeps Asking Rents Elevated

A four-bedroom house for rent in Tesano at USD 1,200 a month reflects strong demand in Accra's residential market, where premium pricing persists for larger homes despite economic fluctuations. The rental sector remains resilient, with potential inventory increases influencing future pricing strategies.

Hurghada Targets Chinese Tourists to Boost Red Sea Tourism Growth

Egypt is promoting Hurghada to Chinese travel buyers to diversify its tourism market, aiming to attract more visitors known for higher spending power. The initiative, led by Deputy Governor Magda Hanna, was highlighted at the International Silk Road Conference from Nov. 2-5.

Ghana’s Agricultural Education Transforms with Focus on Innovation and Entrepreneurship

The CB-VET Ghana Project has transformed agricultural education by training over 500 students in entrepreneurship and practical skills, leading to the development of market-ready agribusiness products and strengthening ties between vocational training institutions and industry stakeholders.

Ghana Reaches Agreement with IMF on Economic Reform Review

Ghana has reached a staff-level agreement with the IMF on the first review of its 36-month Policy Coordination Instrument, following a visit from an IMF team that assessed the country's economic resilience, with real GDP growth of 6.2 percent in the first half of 2026.

Ghana’s Finance Minister Advocates for Improved Household Financial Security

Ghana's Finance Minister Dr. Cassiel Ato Forson emphasized the importance of household financial security during a meeting with Queen Máxima, advocating for greater control over personal finances and stronger family security as part of the country's economic progress initiatives.

Manufacturers Advocate for Low-Carbon Cement Adoption in Construction Sector

Local cement manufacturers in Kenya are advocating for low-carbon cement to promote sustainable building practices, highlighted during the Kenya Industrialisation Summit 2026. Bamburi Cement launched DuraCem, which emits 64% less CO₂ than ordinary cement, aiming to enhance production capabilities and support national infrastructure projects.

Retirement Planning Shifts as Many South Africans Continue Working and Supporting Families

Many South African retirees are redefining retirement by continuing to work and financially supporting their families, challenging traditional views that they become dependent. This shift highlights the need for retirement planning to adapt to longer life expectancies and rising healthcare costs.