Africazine:
Woolworths is launching an exclusive fashion and fragrance collection with South African designer Thebe Magugu.
The collection, named Lineage, aims to celebrate South Africa’s rich cultural narratives. It will feature womenswear and a signature fragrance, rolling out in three curated drops starting from September 10, 2026.
Woolworths and Thebe Magugu Collaborate on Lineage
This partnership marks a significant evolution in Magugu’s career, building on his previous work with Woolworths’ #StyleBySA platform. Lineage is designed to reflect the diverse stories and traditions that shape South Africa, emphasizing the harmony found in contrasting perspectives.
Woolworths describes Lineage as more than just a collection; it embodies a celebration of connection and craftsmanship. Each piece is crafted to echo the sentiment that differences contribute to a greater whole.
South Africa: Key figures on Lineage Collection
- Collection rollout begins September 10, 2026
- Three curated drops planned
Celebrating South African Creativity Through Fashion
The collaboration allows Woolworths and Magugu to showcase South African creativity on a broader scale. It aims to enhance the storytelling experience through rich design and quality craftsmanship.
Magugu expressed that this partnership is an opportunity to explore his creative vision across multiple categories, merging fashion and fragrance into a cohesive narrative.
Next Steps for the Lineage Collection
- First drop of the collection on September 10, 2026
- Subsequent drops to follow
This collaboration highlights the vibrant creativity of South Africa through fashion and fragrance.
