Africazine:
The Lagos State Government emphasizes the importance of talent management in unlocking Africa’s creative economy.
During a recent roundtable session, officials highlighted that effective systems for discovering and nurturing creative professionals are crucial for maximizing the sector’s economic potential. The Deputy Director of the Ministry of Tourism, Arts and Culture, Mrs. Olajumoke James, stated that talent should be viewed as strategic infrastructure essential for driving economic growth.
Talent Management as a Key Economic Driver
The Lagos State Government recognizes talent management as a critical gap in Africa’s creative economy. At the That Good Media Roundtable Session, stakeholders discussed strategies to build sustainable careers in the creative industry. The government advocates for investment in professional management and institutional support to harness Africa’s abundant creative talent.
Mrs. Toke Benson-Awoyinka, representing the Commissioner for Tourism, Arts and Culture, emphasized that talent is now a form of infrastructure. She pointed out that while sectors like Afrobeats and Nollywood have gained international acclaim, many creatives struggle due to inadequate management structures.
To achieve sustainable success, she stressed the need for effective talent management, continuous capacity development, and strategic investment. The Lagos State Government is committed to enhancing the creative ecosystem through various initiatives under the THEMES+ Development Agenda.
Lagos State’s Initiatives for the Creative Sector
The state government is implementing capacity-building programs, expanding market access, and providing funding opportunities to strengthen the creative industry. They are also focusing on intellectual property protection and strategic partnerships to support creative professionals.
Moreover, the media plays a vital role in promoting the creative economy. It shapes public perception, preserves cultural heritage, and attracts investment. The government is collaborating with development partners and private organizations to create systems for identifying and mentoring emerging talent.
Future Steps for Strengthening Talent Management
- Training 10,000 certified talent managers by 2030.
- Establishing partnerships with governments and private organizations.
- Investing in sustainable structures for the creative economy.
Investing in talent management is essential for the future of Africa’s creative economy.
