Africazine:
Volkswagen and Masterton’s have teamed up to celebrate a significant milestone in South Africa’s automotive history.
In honor of Volkswagen’s 75-year legacy in South Africa, the two brands have launched a limited-edition coffee blend called ‘The People’s Blend.’ This unique coffee, crafted by Masterton’s, the country’s oldest coffee roastery, features beans sourced exclusively from Africa, selected by Volkswagen’s own coffee enthusiasts.
Volkswagen Celebrates 75 Years in South Africa
Volkswagen’s journey in South Africa began in 1951 when the first Beetle rolled off the assembly line in Kariega, located in Nelson Mandela Bay. This year marks a significant anniversary for the company, and the launch of ‘The People’s Blend’ is a fitting tribute to its heritage. Masterton’s, with a rich history dating back to 1924, was chosen for this collaboration due to its reputation for quality coffee.
The blend was carefully selected by a panel of Volkswagen employees, known for their passion for coffee. Under the guidance of Masterton’s barista Raymond Roestorff, these eight “roast masters” tasted various blends before unanimously agreeing on the final choice.
Masterton’s Role in the Collaboration
Masterton’s has been a staple in Gqeberha, contributing to the local economy and culture for nearly a century. The partnership with Volkswagen highlights the importance of local businesses in celebrating South Africa’s rich heritage. The coffee blend not only represents a product but also a shared history between two iconic brands in the region.
Volkswagen’s commitment to using only African-sourced beans emphasizes the brand’s dedication to supporting local agriculture and businesses. This initiative aligns with a growing trend of prioritizing local sourcing in various industries across the continent.
Future Collaborations and Community Engagement
- Potential future product launches celebrating local culture.
- Continued support for local businesses and agriculture.
- Engagement with the community through events and promotions.
This collaboration between Volkswagen and Masterton’s showcases the power of local partnerships in celebrating African heritage.
