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Shoprite launches Smart AI shopping assistant Pixie for Sixty60 platform.

By Africazine

Shoprite is transforming online grocery shopping in South Africa with its new AI assistant, Pixie.

The Shoprite Group has launched Pixie, a personalized shopping assistant for its Sixty60 platform. This innovative tool predicts customer needs and offers tailored recommendations, enhancing the online shopping experience.

Shoprite’s Pixie Revolutionizes Grocery Shopping

Pixie is designed to make grocery shopping more intuitive. Users can swipe to browse products, easily adding items to their basket or removing them. This new interface simplifies the shopping process compared to traditional searching and scrolling methods.

The assistant also provides personalized offers based on actual purchase behavior, ensuring that customers receive relevant deals rather than random promotions. As customers shop, Pixie learns from their preferences, making future recommendations even more tailored.

Local Technology Meets Customer Needs

Developed by Shoprite’s in-house team, Pixie reflects a commitment to local technology. The team behind it includes product designers, data scientists, and software developers, all focused on enhancing the shopping experience for South African consumers.

The AI assistant is built on the foundation of the Xtra Savings rewards program, which helps it get smarter with each transaction. Shoprite emphasizes that customer privacy and data security are paramount in this new digital initiative.

Upcoming Features and Rollout Plans

  • Pixie will first launch in beta for Xtra Savings Plus members.
  • The experimental service will be available on the Sixty60 app starting Thursday, 9 April 2026.
  • Future updates may include automated reordering and meal planning features.

Shoprite’s Pixie is set to redefine how South Africans shop for groceries online.

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