Africazine:
Eswatini is gaining recognition as a prime investment destination in Africa.
King Mswati has praised the government’s efforts in marketing the country, leading to a World Bank ranking of Eswatini as the tenth best country in Africa for business readiness. This achievement follows initiatives by the Ministry of Commerce, Industry and Trade and the Eswatini Investment Promotion Authority to enhance the ease of doing business.
Eswatini’s Rise in Global Business Rankings
The World Bank’s report highlights Eswatini’s improved standing in business readiness, a result of concerted efforts by various state institutions. The Ministry of Commerce, Industry and Trade has played a pivotal role in these advancements, focusing on creating a more favorable business environment.
King Mswati emphasized the importance of continuing these marketing efforts to attract more investors. He noted that the establishment of the Business One Stop Shop (BOSS) is a significant step towards facilitating business operations in the Kingdom.
Eswatini: Key figures on business readiness
- 10th best country in Africa for business readiness
Ongoing Efforts to Enhance Investment Appeal
The King urged the government to leverage its current achievements and further promote Eswatini as an investment hub. He pointed out the need to showcase the country’s stability, strategic location, and digital infrastructure as key selling points. Economic diversification remains a priority in these promotional efforts.
Future Steps for Eswatini’s Investment Strategy
- Intensify marketing efforts to attract investors
- Highlight stability and strategic location
- Focus on digital infrastructure development
- Commit to ongoing economic diversification
Eswatini is positioning itself as a top choice for investors in Africa.
