Africazine:
Gravity Media showcased its technical prowess during a major New Year’s Eve concert in Riyadh.
The event featured a 60-piece orchestra and international star Toni Braxton, drawing millions of viewers. Gravity Media deployed its NOVA 101 outside broadcast truck and a complex setup of 23 cameras to deliver the live production, which was broadcast in UHD on MBC and over 10 regional digital platforms.
Major New Year’s Eve Concert in Riyadh
The concert took place at New Eve Boulevard E-Game Square, marking a significant event in Saudi Arabia’s New Year celebrations. Produced by Premium Projects from Germany, the concert highlighted the collaboration between international talent and local event management expertise.
Gravity Media’s deployment of the NOVA 101 truck and a sophisticated camera setup allowed for dynamic coverage of the performance. The technical crew, consisting of 20 professionals, worked closely with the international production team to ensure a seamless broadcast experience.
Saudi Arabia: Key figures on New Year’s Eve Concert
- 23 cameras
- 60-piece orchestra
- Special guest appearance by Toni Braxton
- Broadcast live in UHD on MBC
- More than 10 regional digital platforms
Technical Excellence in Live Production
The concert’s success was attributed to the advanced technology used, including Sony HDC-3500 cameras and various robotic systems. These tools captured the performance from multiple angles, enhancing the viewing experience for audiences both in-person and online.
Gravity Media’s expertise in delivering high-quality live events reinforces its reputation as a leader in the Middle East media landscape. The combination of skilled personnel and cutting-edge equipment ensured that every moment of the concert was captured with precision.
Next Steps for Gravity Media
- Continue to expand media and production solutions in the Middle East.
- Explore new partnerships for future live events.
- Enhance capabilities of outside broadcast facilities.
Gravity Media's successful execution of the New Year’s Eve concert highlights its leadership in live event production in the Middle East.
