South African Car Enthusiasts Experience Automotive Excellence at Chery International User Summit
Johannesburg, South Africa – October 28, 2025 – The road to automotive innovation was paved with excitement as South African car lovers gathered at the 2025 Chery International User Summit in Wuhu, China. Held from October 17 to 21 with the theme “Co-Create • Co-Define,” this iconic event showcased Chery’s commitment to pushing the boundaries of mobility in a collaborative, immersive environment.
Bringing together thousands of attendees from nearly 100 countries, the summit was nothing short of a celebration. Guests were treated to a rich variety of automotive experiences, from test drives of sleek sedans to off-road SUV adventures, all curated to highlight Chery’s dynamic mobility ecosystem. This convergence of global automotive enthusiasts served as a space for shared insights and collective exploration into the future of driving—truly a cultural melting pot!
At the heart of the event was LEPAS, Chery Group’s premium subsidiary, which is set to make its debut in South Africa in February 2026. With an inspiring brand motto of “Elegant Drive,” LEPAS aims to elevate the driving experience by infusing sophisticated technology with lifestyle elements. Attendees were captivated by the introduction of the world’s first LEPAS Elegant Lifestyle House, which beautifully integrated luxury living with automotive innovation. LEPAS DAY festivities featured thrilling test drives and highlighted the brand’s inaugural public safety test, emphasizing its commitment to both aesthetics and safety.
One standout feature of the summit was the hands-on feedback session, where engineers and designers handed over their vehicles for real-world insights. This innovative approach allowed Chery to collect valuable data directly from its users, paving the way for future advancements tailored to driver needs.
South African enthusiasts had the honor of experiencing the impressive LEPAS L8 over a stunning journey of more than 900 kilometers across various terrains—Shanghai’s cityscapes, the scenic hills of Moganshan, and the peaceful riverside of Wuhu offered an unforgettable backdrop. Many drivers remarked on the L8’s performance, particularly its Adaptive Cruise Control, which provided a serene driving experience reminiscent of a leisurely drive along Johannesburg’s N2. Meanwhile, the vehicle’s handling capabilities stretched comprehension as it navigated the winding roads similar to those of KwaZulu-Natal’s Midlands Meander.
Even off the beaten path, the LEPAS L8 shone. At a campsite, its external power supply lit up the area, transforming it into a cozy haven, much like an enchanting evening in Kruger National Park. As the event concluded with a serene riverside cruise, attendees were treated to demos of the vehicle’s Automatic and Remote Parking Assist, reminiscent of the tranquil precision echoing the Orange River’s journey to the Atlantic.
The 2025 Chery International User Summit was more than a showcase; it was a vibrant celebration of “Driving Your Elegance.” This unique gathering united media, influencers, and car enthusiasts as they explored what automotive excellence looks like in the age of innovation. For South African drivers, the LEPAS L8 marked not only a glimpse into the future of premium mobility but also illustrated how technology, lifestyle, and user insights can harmoniously converge, creating a sophisticated driving experience that is truly elegant.
Tags: #SouthAfrica #China #Automotive #Innovation #Tourism
Category: #Lifestyle
