Tag: Marketing

From 25 to 30 November 2025, the AFRICA24 Group (https://Africa24TV.com) will provide exceptional coverage of the 14th edition of the International Forum for Dynamic Entrepreneurial Women (FIED), under the theme ‘The role and impact of women on industrialisation and the promotion of local products' and under the High Patronage of Captain Ibrahim Traoré, President of the Transition of Burkina Faso, Head of State.

This forum is a pan-African platform dedicated to the economic empowerment of women and the development of African economies.

FIED 2025: A major event in several stages:

• The Night of Merit: Rewards innovative companies and economic players who are changing Africa and the world.
• Exhibitions and stands: Presentation and marketing of products, strategic partnerships and international visibility.
• Panels and workshops: High-level debates on socio-economic themes, led by recognised experts and moderators.

About the International Forum of Dynamic Entrepreneurial Women (FIED):

The FIED is a unique African multi-sector platform created nearly 15 years ago. It promotes rural and urban female entrepreneurship, facilitates exchanges between economic actors and national/international leaders, and acts as a lever for development and economic growth for African countries. Supported by more than 30 global representations and partnerships with ministries and international institutions, FIED is based on three pillars: networking, visibility and economic impact.

The AFRICA24 Group 360° coverage and global broadcasting to 120 million households

Watch ‘FIED Special Days' live, on replay and on demand on all your screens at:

• AFRICA24 in French (channel 249) et AFRICA24 English (channel 254) of the Canal+ Africa bundle
• On myafrica24 Africa's first HD streaming platform.
• On https://Africa24TV.com which offers you a full access to all our programmes.

AFRICA24 Group, Transforming Africa Together.

Contact:
Communication Department
AFRICA24 Group
Gaëlle Stella Oyono
Email : onana@africa24tv.com
Tél. : +237 691 30 03 40

Social Media:
@ africa24tv 

About the AFRICA24 Group:
Launched in 2009, the AFRICA24 Group is the continent's leading TV and digital media publisher, with four full HD channels broadcast in the major cable packages. A leader among decision-makers and senior executives on the continent, AFRICA24 in French and AFRICA24 English, the Group is the pioneer and leader in African news channels. AFRICA24 has strengthened this leadership through sport with AFRICA24 Sport, Africa's leading channel dedicated to sports news and competitions, and AFRICA24 Infinity, the first channel dedicated to creative industries that showcase the creative genius of African youth in art, culture, music, fashion, design and more.…

The leading audiovisual brand on the continent, the AFRICA24 Group has four full HD television channels, each a leader in its segment :

• AFRICA24 TV : Leading French-language source for African news, published by AMedia
• AFRICA24 English : Leading African news source exclusively in English.
• AFRICA24 Infinity : The creative talent channel dedicated to music, art and culture.
• AFRICA24 Sport : Leading sports and competition news channel.

The AFRICA24 Group publishes myafrica24 (Google store and App Store), the world's first HD streaming platform in Africa available on all screens (television, tablet, smartphone, computers) ... More than 120 million households have access to Africa24 Group channels through major operators such as Canal+, Bouygues, Orange, Bell, etc., and more than 8 million subscribers on various digital platforms and social networks.

https://Africa24TV.com

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Africa's long-delayed transition to clean cooking will fail without a serious overhaul of how the continent finances, transports and regulates LPG, senior executives said during a high-level panel on clean cooking and LPG at the G20 Africa Energy Investment Forum in Johannesburg on Friday. 

Speakers pointed to a rare alignment of political support – following G20 endorsement of clean cooking as a priority area – but warned that critical infrastructure gaps and a broken financing ecosystem are slowing progress. 

South Africa's LPG demand sits “just below 500,000 metric tons,” yet supply remains constrained due to offline refineries and a fragmented transport network, said Sesakho Magadla, Acting CEO of PetroSA. Getting refineries operational again – including PetroSA's Gas-to-Liquids refinery in Mossel Bay – is “a priority,” she noted, adding that the company aims to mobilize by 2026 to relieve pressure on the domestic market. 

But infrastructure extends beyond production. PetroSA is now examining rail improvements – particularly linking Saldanha Bay to Mozambique – to ease congestion and move LPG at scale. It requires “collaboration beyond the energy sector,” Magadla noted, “so that when the rail is operational, you can connect the existing fragmented transportation network and move the product.” 

Private-sector operators echoed the call for major transport reform. Tamsin Rankin Donaldson, Head of Marketing and Communications at Petredec, said poor logistics and limited terminal capacity add “a 10–20% premium” to LPG costs because companies are forced to “bring smaller parcels through smaller terminals.” Africa urgently needs “infrastructure that allows us to bring in higher volumes,” including terminals capable of receiving Very Large Gas Carriers (VLGCs), she said. 

Petredec is currently constructing the Tanga LPG terminal in Tanzania and exploring a rail link from Richards Bay to inland markets in South Africa. Her biggest policy request was clear: governments must prioritize “streamlining permitting processes” to accelerate project timelines. 

While infrastructure determines affordability, financing determines whether projects move from concept to construction. “The green finance mechanism is underused,” said Titus Mathe, CEO of the South African National Energy Development Institute, who said that investors lack the data they need to quantify emissions reductions and energy savings from clean-cooking interventions. “When you think of clean cooking and LPG, the biggest challenge is data.” 

He called for a unified Africa-wide clean-cooking data platform and proposed creating an LPG clean-cooking financing facility backed by the AU, G20 and global institutions “so that LPG projects across Africa can be accelerated to reach last-mile users.” 

The lack of emissions-credit pathways also dominated the discussion. According to the International Energy Agency, Africa requires $37 billion to achieve universal clean-cooking access by 2030, yet the current carbon-credit framework offers little support for LPG-based solutions. 

“We have to put carbon credits as part of the LPG discussion,” said Anibor Kragha, Executive Secretary of the African Refiners & Distributors Association. Clean cookstoves qualify for credits, but LPG does not – disadvantaging the very solution most capable of rapid scale-up. 

“The parts of Africa like Kenya that have accelerated LPG uptake have used subsidies, but that is not sustainable,” Kragha said. Unlocking climate finance for LPG could help replace subsidies with market-driven growth. 

For financiers, regulatory clarity is paramount. “If I'm a financier, I want to see clarity of regulation and project preparation,” Kragha said, adding that Africa must also attract a competitive workforce to implement projects at the necessary pace. 

Rankin Donaldson underscored the scale of the challenge: achieving universal clean-cooking access by 2040 requires 80 million new connections every year – “seven times the pace we're currently doing.”  

Without rapid investment in transport networks, permitting reform and a carbon-credit framework that recognizes LPG's climate benefits, speakers warned that Africa risks missing a once-in-a-generation window to deliver clean, affordable cooking energy. 

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Canon Central and North Africa (CCNA) (www.Canon-CNA.com) is proud to announce the launch of its inaugural Canon Creator Lens event, taking place on 19th November 2025 at the iconic Shamba Café, Nairobi.

‘Creator Lens' is not just an event; it's a platform for participation and discovery. The initiative began with an open call to creators across East Africa, inviting both emerging and established voices to be part of a dynamic creative community. Designed as an immersive experience, the event brings together panel discussions, inspirational talks, hands-on “touch & try” product sessions, and live demonstrations by industry experts in real-life creative setups, all aimed at empowering content creators to elevate their craft across genres such as fashion, lifestyle, weddings, wildlife, and podcasting.

LENS: Learn, Explore, Network, and Synergy

The name ‘Creator Lens' where LENS stands for Learn, Explore, Network, and Synergy, encapsulates the event's mission to inspire creativity and connection. Participants will learn from top industry experts and develop new creative skills; explore Canon's latest creator tools and innovations; network with fellow creators and leading professionals; and build synergy through powerful collaborations that enable impactful storytelling.

This event forms part of Canon's larger strategic initiative “ICE” (Innovation and Customer Experience) which reinforces Canon's focus on enhancing customer engagement and empowering creators as one of its most important communities.

Through this strategic initiative, Canon continues to shift perceptions beyond being a photo brand, positioning itself as a leading video brand, providing tools that meet the evolving demands of the modern cinema and video content landscape.

Immersive Experience Zones

At the heart of the ‘Creator Lens' event are four immersive experience zones, each led by content creators and industry experts, offering participants hands-on exposure to Canon's latest technology:

• Podcast Zone – Led by Dr. Ofweneke- TV & Radio Host
  Showcasing Canon's range of video solutions for podcasters, from beginners to professionals, featuring the EOS C80, R5 Mark II, C50, EOS R50V and highlighting the Live Switcher Application.
• Fashion & Lifestyle Zone – Led by Joy Kendi- Fashion & Lifestyle Content Creator
  Demonstrating Canon's compact video tools for beauty, lifestyle, and social content creation. Key products in focus are PowerShot V10, EOS R50V, and accessories for vertical shooting and live streaming.
• Wedding Zone – Led by Gabriel Kasha- Wedding Videographer
  Positioning Canon as the top choice for wedding videography, featuring C50, R5 Mark II, and Canon accessories while focusing on 4K Dual Base ISO and Log color grading.
• Cinematic Zone – Led by Hans Ngoteya – Wildlife Filmmaker
  Highlighting Canon's cinema solutions for wildlife cinematography with the EOS C50, C80, C400, and Canon cinema lenses.

Community, Competition, and Collaboration

In addition to the interactive zones, the event features a range of activations including panel discussions, inspirational keynotes, and live demos where creators can explore Canon products in real-world shooting environments. A content creation competition will also run during the event, where participants will shoot and edit videos using Canon equipment, with entries judged on creativity and technical mastery. Winners will receive exclusive Canon prizes and mentorship opportunities.

“Through ‘Creator Lens', we aim to nurture and empower a vibrant community of storytellers who are redefining content creation across Africa. This initiative reflects our unwavering commitment to innovation, collaboration, and enhancing the customer experience through creativity,” said Rashad Ghani, B2C Business Unit Director, Canon Central and North Africa.

“Our goal is not only to inspire creators but also to equip them with the tools and skills they need to tell powerful visual stories, moving beyond photography and embracing the limitless possibilities of video.”

A Regional Vision for Creators

While the first edition is being hosted in Kenya, Canon plans to expand the ‘Creator Lens' experience regionally to Morocco and Nigeria, cultivating a sustainable ecosystem of creators across Africa.

By engaging with macro, micro, and nano influencers, Canon aims to encourage creators to upgrade their content creation journeys, transitioning from smartphones to Canon's range of entry-level and professional cameras designed for video excellence.

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group - PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (www.Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon's business within the Africa region - by strengthening Canon's in-country presence and focus. CCNA also demonstrates Canon's commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa's rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon's corporate philosophy is Kyosei (http://apo-opa.co/4a4t8kd) – ‘living and working together for the common good'. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: www.Canon-CNA.com

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As the world faces unprecedented water scarcity, with more than 2 billion people lacking access to safe drinking water and global demand expected to exceed supply by 40% by 2030, Saudi Arabia will host one of the world's most influential gatherings dedicated to water innovation and sustainability.

The Innovation Driven Water Sustainability Conference (IDWS 2025) will take place 8–10 December 2025 at The Ritz-Carlton, Jeddah, under the esteemed patronage of HRH Prince Khalid Al-Faisal bin Abdulaziz Al-Saud, Advisor to the Custodian of the Two Holy Mosques and Governor of Makkah Region. Organized by the Saudi Water Authority (SWA), IDWS 2025 will convene global leaders, policymakers, innovators, and industry pioneers to address the planet's most pressing water challenges and accelerate the transition toward a secure and sustainable water future.

A centerpiece of the conference, the Global Prize for Innovation in Water (GPIW) will recognize and fund breakthrough solutions that reimagine how the world produces, treats, and reuses water. The GPIW stands as the largest water innovation prize in the region and among the most significant globally. The prize bridges science, entrepreneurship, and impact; connecting innovators with investors, implementers, and networks to transform ideas into real-world applications. Winning projects will gain financial support and operational backing to pilot and scale their technologies within the Kingdom and beyond.

Returning for its second edition, Miyahthon (The Water Innovation Hackathon) invites young innovators, startups, technologists, and entrepreneurs to co-create scalable solutions spanning the entire water cycle, from production and reuse to digital transformation and efficient management. The program offers hands-on mentorship through virtual and in-person bootcamps, supported by sector experts, and provides winning teams the opportunity for incubation and commercialization. The Miyahthon will also feature a dedicated investor track designed to connect participating teams with potential funders and strategic partners to fast-track their market-ready innovations.

As part of its commitment to capacity building, the Water Academy will launch a series of advanced professional development programs in partnership with London Business School and 15 international training institutions.
These courses are designed to empower Saudi and Arab professionals with expertise in water management, sustainable leadership, and organizational innovation, strengthening the sector's human capital and competitiveness.

IDWS 2025 will host specialized technical workshops focusing on emerging technologies, regulatory frameworks, financing models, and sustainability strategies. The program will also feature the presentation of peer-reviewed scientific papers, highlighting the latest academic and practical advancements in water resource management.

A major highlight of the conference is the international exhibition, which will feature cutting-edge technologies and newly launched products across water treatment, desalination, and resource management. Several new solutions will be unveiled for the first time in the region. Participating organizations include Siemens, ABB, Saudi Services for Electro Mechanic Works (SSEM), Saudi Investment Bank, ACWA Power, KSB, the Local Content & Government Procurement Authority, and Toray, underscoring their collective commitment to advancing a sustainable water future for the Kingdom.

The core conference will convene panels, keynote sessions, and networking forums addressing critical water priorities. IDWS 2025 will showcase a stellar global lineup of thought leaders, including (but not limited to):

• H.E. Vera Eiro, President of WAREG (European Water Regulators), who is advocating for sustainable water governance across 27 European states.
• H.E. Dr. Mansoor Al Hinai, Chairman of the Authority for Public Services Regulation in Oman, a regional leader in integrated utility and sustainability regulation.
• Ben Tarbell, Co-Founder & CEO of Ebb Carbon, a pioneer of carbon removal through ocean based alkalinity technology.
• Gustavo Saltiel, Lead Water and Sanitation Specialist of World Bank, a global authority on sustainable water access and sanitation policy.
• Michael Toh, Managing Director of Singapore Water Association, who is an architect of Singapore's global water innovation ecosystem and NEWater strategy.

This diverse roster reflects IDWS's ambition to include water sector luminaries, innovation drivers, and decision makers from government, finance, academia, and the private sector.

Mr. Mehaideb Saleh Al Mehaideb, Chairman of the Supervisory Committee of the Innovation Driven Water Sustainability Conference, said: “Through the Innovation Driven Water Sustainability Conference, the Kingdom reaffirms its global leadership in advancing sustainable water management. IDWS embodies our shared vision to harness innovation, technology, and collaboration to ensure long term water security. By convening the world's brightest minds and honoring breakthrough solutions through the Global Prize for Innovation in Water, we are creating a legacy of impact that extends well beyond our borders”

As part of its mission to raise public awareness and inspire creative engagement, the Saudi Water Authority will launch the “Water Content Creators Award” during IDWS 2025. This national initiative aims to encourage media creativity and empower content creators across the Kingdom and beyond to enrich Arabic-language content about water sustainability. The award seeks to elevate societal awareness about the critical role of water in sustainable development while promoting creative storytelling that reinforces environmental responsibility and supports the objectives of Saudi Vision 2030. The competition includes multiple tracks such as Innovation in Water, Saudi Water Through the Eyes of Its People, Community Engagement, Awareness and Conservation, Water Security, and Knowledge-Based Content, welcoming submissions from individuals and organizations alike.

Interested participants are invited to register for free before October 31, 2025, via the official conference website: https://IDWSC.com/

Media Contact:
Yazeed Alnwaiser – Public Relations
Saudi Water Authority
yalnuwaysir@swa.gov.sa

Lama Alqasem, PR & Communications Executive
Tahaluf
marketing@idwsc.com

About the Saudi Water Authority (SWA):
The Saudi Water Authority (SWA) is the national regulatory and strategic body responsible for overseeing, developing, and sustaining the Kingdom's water sector. Established to align with Saudi Vision 2030, SWA ensures the efficient management of water resources across the Kingdom through integrated planning, regulation, and innovation. SWA's mission is to guarantee water security and sustainability by driving transformation across the entire water value chain; from production and distribution to treatment and reuse, while enhancing operational efficiency and service quality. The Authority plays a pivotal role in enabling collaboration between the public and private sectors, fostering research and innovation, and implementing world class standards that advance environmental stewardship and economic resilience.

About IDWS:
The Innovation Driven Water Sustainability Conference (IDWS) is the Gulf region's premier gathering aimed at accelerating sustainable water solutions through investment, policy, innovation, and cross-sector collaboration. It convenes global leaders, innovators, academics, governments, and private sector actors to catalyze real impact. Over its editions, IDWS has hosted hundreds of speakers, drawn thousands of participants, and elevated the visibility and scalability of cutting-edge water technologies internationally.

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Oil and gas supermajor TotalEnergies' Senegalese subsidiary – TotalEnergies Senegal – will be represented at the MSGBC Oil, Gas & Power 2025 conference and exhibition by Badara Mbacké, Managing Director and Country Chair. Taking place in Dakar on December 8-10, the event brings together key stakeholders from the MSGBC region's oil, gas and power sectors to discuss investment, exploration and infrastructure developments across West Africa and the wider African region.

Mbacké's participation highlights TotalEnergies' continued presence in Senegal, where the company plays a leading role in petroleum products distribution and is actively involved in the country's emerging offshore oil and gas sector. The company operates the Rufisque Offshore Profond and Ultra Deep Offshore exploration blocks, in partnership with Senegal's national oil company Petrosen and the Korea National Oil Corporation. Activities in these blocks currently focus on technical studies, appraisal and exploration planning.

Explore opportunities, foster partnerships and stay at the forefront of the MSGBC region's oil, gas and power sector. Visit www.MSGBCOilGasAndPower.com to secure your participation at the MSGBC Oil, Gas & Power 2025 conference. To sponsor or participate as a delegate, please contact sales@energycapitalpower.com.

In the downstream sector, TotalEnergies Marketing Senegal maintains a leadership position in the distribution of fuels, lubricants and LPG, operating over 170 service stations nationwide. The company is also supplying LNG to Senegal's floating power plant and coordinating with the national electricity company Senelec on further deliveries. This comes as part of the country's gas-to-power infrastructure rollout plan, with the Gandon power plant – a key facility within this framework – expected to become operational in early 2026.

Senegal's energy landscape has evolved significantly in recent years, including the start of production at the Sangomar oilfield in 2024 and plans for a second refinery to process local crude and reduce fuel imports. TotalEnergies holds a 7% stake in the country's existing refinery the Société Africaine de Raffinage.

“TotalEnergies Senegal's participation at the MSGBC Oil, Gas & Power 2025 conference and exhibition highlights the company's strategic presence in both petroleum distribution and offshore exploration. Mbacké's insights will undoubtedly contribute significantly to discussions on the region's energy development,” states Sandra Jeque, Events and Project Director, Energy Capital & Power.