Gaming

Following the opening of the Africa Cup of Nations 2025, TECNO extends its tournament presence into public spaces across Morocco through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca. Designed to bring AI-powered innovation closer to consumers, these spaces allow visitors to experience how TECNO AI enhances everyday smartphone usage, from photography and gaming to productivity and entertainment. In total, the brand activated four experiential venues, two pop-up stores and two fan zones, with one of each established in both cities, creating a parallel rollout across Morocco's major urban centers.

The opening ceremony marked the starting point of TECNO's AFCON “Power Your Moment” campaign, welcoming invited clients, guests, and partners as the tournament officially began. From the same day, the brand opened its physical spaces to the public, shifting from a symbolic brand moment to hands-on consumer engagement.

This approach enables TECNO to stay connected with fans throughout different stages of the competition, offering repeated opportunities to discover TECNO AI features in real-life scenarios rather than limiting interaction to a single event. Special performances featuring live juggling ball demonstrations alongside African song and dance were presented on December 21 and are scheduled to return on January 18, creating a vibrant environment that blended technology, culture, and entertainment.

TECNO AI Pop-Up Stores: An Immersive Fan-First Experience

The TECNO AI pop-up stores, deployed in Casablanca and Rabat and located near Mohammed V Stadium and Prince Moulay Abdellah Stadium respectively, are designed as immersive, consumer-centric environments rather than conventional retail spaces. Open for a limited period during the AFCON 2025 tournament, each location combines product discovery with interactive AI demonstrations, allowing visitors to test TECNO AI features directly across multiple touchpoints.

Upon arrival, guests are welcomed in a reception area offering complimentary gifts and guided experiences, while simple interactive challenges encourage participation and social sharing. By connecting physical interaction with digital engagement, the pop-up stores translate advanced AI technology into clear, tangible benefits that consumers can immediately understand and enjoy.

At the heart of the TECNO AI pop-up store, the AI Experience Area brings TECNO AI to life through practical, real-world applications showcased on large-format screens and interactive stations. Visitors can test TECNO AI features hands-on, discovering how AI enhances everyday moments such as photography, content creation, and daily productivity. By placing consumers directly in control of the experience, the activation positions TECNO AI not as a distant technology, but as an intuitive, accessible tool designed to make daily smartphone use smarter, easier, and more creative.

A fashion-inspired clothing swap installation offers jerseys representing the 24 national teams competing in AFCON 2025, allowing fans to express tournament allegiances while engaging in a creative, participatory activity. Nearby, the Champions Road installation invites visitors to interact with a team matchup chart using magnetic team markers, encouraging predictions and photo sharing that extend the experience beyond the physical space.

The Product Experience Area provides hands-on access to TECNO's latest smartphone lineup and connected devices, supported by on-site brand representatives. A customization station allows visitors to personalize their phones with tournament-themed back stickers, creating tangible mementos linked to the AFCON experience. Photo areas throughout the pop-up stores offer opportunities to capture moments against branded backdrops, while a CSR Culture Wall highlights TECNO's community initiatives and long-term engagement in youth development and grassroots football across Africa.

TECNO Fan Zones: Bringing Fans Together Beyond the Stadium

Alongside the TECNO AI pop-up stores, TECNO's fan zones are established in Casablanca and Rabat, located at Anfa Park and OLM Souissi respectively, as open-access community spaces operating throughout match days. Freely accessible to the public, without purchase or registration requirements, the fan zones welcome football supporters and passersby alike, emphasizing shared experience over transaction. These spaces feature relaxed product discovery areas, free photo-taking and printing services, and interactive challenges designed to encourage participation.

Skill-based football challenges, including juggling and heading activities, animate both the pop-up stores and fan zones, creating moments of spontaneous interaction and crowd engagement. Giveaway mechanics are tied to simple social media actions, while classification-style photo activities encourage visitors to capture and share moments online without competitive pressure, prioritizing participation and community visibility.

By activating simultaneously in Rabat and Casablanca and maintaining a presence across match days with special programming on key dates, TECNO establishes a sustained physical footprint throughout the AFCON period. Rather than limiting its engagement to the opening ceremony, the brand positions its pop-up stores and fan zones as ongoing touchpoints within the rhythm of the tournament, embedding technology, football, and urban culture into everyday public life during AFCON 2025 in Morocco.

Distributed by APO Group on behalf of TECNO Mobile.

African family entertainment centre (FEC) operators, mall owners, mixed-use developers, hospitality groups, leisure investors and tourism agencies are invited to source the next generation of attractions, rides, VR/AR experiences and turnkey indoor concepts at DEAL 2026 – the Dubai Entertainment Amusement & Leisure Exhibition (www.DealMiddleEastShow.com), taking place 10–12 February 2026 at Dubai World Trade Centre. Now in its 32nd year, DEAL is the Middle East and Africa's longest-running B2B platform for the amusement and attractions industry. Visitors from Africa can register here - https://apo-opa.co/3MM18bH.

“As organisers, our brief has always been simple: DEAL must be a commercial engine, not a ceremonial expo,” said Abdulrahman Falaknaz, President, International Expo-Consults (IEC). “Buyers from Africa are no longer just benchmarking global concepts; they are sourcing partners, signing agreements and budgeting for delivery. That momentum is exactly why we expect DEAL 2026 to be our most impactful edition yet—especially for African operators looking to scale quickly, safely and sustainably.”

Why this matters for Africa, now?

Africa's youth base is a live demand engine: more than 60% of Africans are under 25, a cohort that expects premium, safe and tech-enabled entertainment close to home. As per Cognitive Market Research, the Middle East & Africa FEC market is projected to grow at 11.5% CAGR through 2031, implying regional spend already pushing beyond USD700 million in 2025.

DEAL 2026 will showcase the full commercial spectrum of today's location-based entertainment economy: themed rides and large-format attractions; turnkey family entertainment centres; waterparks and water play solutions; VR/AR and immersive gaming arenas; esport and arcade systems; participatory play equipment; redemption and coin-operated machines; high-tech show effects; admissions, ticketing and operations tech; themed retail, décor and IP/licensing; and full concept-to-delivery support from masterplanners, fabricators and fit-out specialists. This show profile is designed for decision-makers who are building or upgrading theme parks, malls, mixed-use leisure districts, hotels and resorts, and municipal or tourism-led attractions, and it lets them source everything under one roof — from content and hardware to safety compliance and revenue models.

African trade visitors will be able to evaluate proven revenue models—from pay-to-play and memberships to esports leagues and subscription-based edutainment—designed for markets with a high share of Gen Z and young families; source suppliers whose attractions meet global safety and maintenance standards (critical for lenders, insurers and regulators); benchmark pricing, throughput and ROI with operators already active in the Gulf's integrated entertainment districts; and build partnerships with IP owners, masterplanners and tech companies that can localise content for African audiences.

Falaknaz added: “With manufacturers, IP owners, waterpark specialists, VR/AR content studios, esports infrastructure providers and turnkey FEC developers under one roof, DEAL compresses months of sourcing into days. Our goal is to help African stakeholders move from concept to commercially bankable projects—backed by the right standards, operating know-how and partners.”

DEAL 2026 runs 10–12 February 2026 at Dubai World Trade Centre. Exhibitor and visitor information for African delegations is available at www.DealMiddleEastShow.com. 

Distributed by APO Group on behalf of Dubai Entertainment Amusement & Leisure Exhibition (DEAL 2026).

For booth bookings and hosted-buyer enquiries, contact:
Frida
frida@iecdubai.com

The Lagos State Government, First Bank of Nigeria, Guinness Nigeria, The Address Homes, the Government of Sweden, Gobet247 and several other major organisations have thrown their weight as sponsors behind the 9th edition of the All Africa Music Awards (AFRIMA) (https://AFRIMA.org), scheduled to hold from January 7 to 11, 2026, in Lagos.

AFRIMA, in partnership with the African Union Commission (AUC), unveiled its strong list of sponsors and partners, showing growing confidence in African music as a major cultural and economic force.

The 9th edition, themed “Unstoppable Africa,” has attracted support from key sectors including finance, real estate, beverages, digital platforms, media, hospitality and international cultural institutions.

Following the acceptance of Lagos State Government of the offer from the African Union, Lagos will once again serve as the Official Host City, reinforcing the state's position as Africa's leading creative and entertainment hub. With the strong backing of the awards from the Federal Government of Nigeria, the 9th AFRIMA promises to be hugely successful. The African Union Commission remains AFRIMA's legacy Institutional Partner, supporting its mission to promote African music and culture across the continent and beyond.

At the top level of sponsorship, fast-growing digital payments and lifestyle platform Utilita and leading gaming and entertainment brand Gobet247 are headlining the event as National Gold Sponsors.

At the Silver level, First Bank of Nigeria, Lagos State Internal Revenue Service (LIRS) and The Address Homes have been confirmed as National Silver Partners. Guinness Nigeria joins as the Official Beer Sponsor, bringing added energy to this year's festivities. AFRIMA also welcomes international cultural support from the British High Commission in Nigeria and the Embassy of Sweden, both serving as Cultural Exchange Partners.

In travel and hospitality, Wakanow, Pan Atlantic Travels and Dorf Travels & Tours Ltd have been named the Official Travel Partners. Vaniti Lagos and Knowhere Restaurant will host nominees and special guests as Hospitality Partners.  Popular youth culture platform Mainland Block Party Lagos is also supporting the celebration, adding street culture and community energy to the awards week at the AFRIMA Music Village holding at Ikeja City Mall on Friday, January 9,2026.

AFRIMA has also confirmed a strong coalition of leading media organisations across radio, television, digital platforms, print, and Out-of-Home (OOH) channels as its Official Media Partners for the 9th Edition. These include DSTV/Multichoice, HIPTV, Afro Music Pop, Base FM, Beat FM, Classic FM, Hot FM, Kennis FM, Lagos Talks, Inspiration FM, Traffic Radio, Radio Lagos, Eko FM, and Lasgidi FM.

Others on the partnership roster are The Culture Newspapers (TCN), Legit.ng, Max FM,  Nigeria Info, Nigezie, Television Continental (TVC), and Yanga FM, along with top OOH companies led by MotoMedia, Yartview Ltd, Optimus Exposure, Plural Media, Folham Nigeria Limited and Nimbus Media.

Speaking on FirstBank's support, Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications at FirstBank, said the partnership aligns with the bank's long-standing commitment to Africa's creative industry.

“At FirstBank, we are dedicated to promoting Africa's vibrant creative industry, and our partnership with AFRIMA reflects this commitment. Through our First@Arts initiative, we have consistently supported projects across the creative value chain, nurturing talent and enabling production. In doing this, we preserve Africa's rich cultural heritage while promoting unity, education and entertainment.”

From the international community, H.E. Anna Westerholm, Ambassador of the Kingdom of Sweden to Nigeria, said, "Sweden is proud to join AFRIMA in celebrating the richness and global impact of African music. In 2026, we will mark 65 years of diplomatic relations with Nigeria, highlighting our strong ties. As the world's third-largest music exporter, we believe in the power of collaboration and idea exchange. This partnership enhances our cultural and business connections, and we look forward to a meaningful week supporting the creative industries."

Also speaking, Yinka Bakare, Marketing and Innovations Director at Guinness Nigeria Plc, said the brand's involvement reflects its deep roots in African culture.

“Guinness has been woven into Africa's most iconic cultural moments for decades, and our sponsorship of AFRIMA's 9th edition reinforces that heritage. AFRIMA celebrates the extraordinary artistry that defines Africa, and we are proud to support a platform that showcases the continent's greatness to the world.”

Founder and Chairman of The Address Homes, Dr. Bisi Onasanya, described AFRIMA as an important platform for African creativity, collaboration and cultural identity expressions.

“AFRIMA represents the spirit of African excellence and innovation. At The Address Homes, we believe that culture, creativity and enterprise must work together to drive sustainable growth. Supporting AFRIMA is our way of building and investing in Africa's talents, strengthening cultural pride and opening new opportunities for creative young people and business partnerships across the continent.”

Speaking during the sponsorship announcement in Abidjan, Cote d'Ivoire, Ms. Edwidge Goli, Director of Partnerships at AFRIMA, described the sponsorship line-up as a strong vote of confidence in African music.

“This is more than sponsorship. It is a historic show of belief in the power of African music, the brilliance of our talents and the future of our creative industries,” she said.

She thanked the Lagos State Government for hosting the event again and praised the commitment of the Gold and Silver sponsors, as well as international partners and media organisations.

The 9th AFRIMA will commence with the Nominees and Guests Welcome Soirees scheduled on January 7. This will be followed by the Africa Music Business Summit (AMBS) on January 8 at the Eko Convention Centre, Eko Hotels and Suites, Lagos, Nigeria.

AFRIMA Music Village Concert and Diamond Showcase will take place on January 9 at the Ikeja City Mall, leading up to the grand Awards Ceremony on January 11 at the Eko Convention Centre at Eko Hotel, Lagos, Nigeria. Red carpet starts at 3:30 pm (WAT).

The awards ceremony, along with major live performances, will be broadcast to audiences in over 84 countries worldwide.

Distributed by APO Group on behalf of All Africa Music Awards (AFRIMA).

Discover the joy of holiday gifting in Johannesburg with Africazine. Explore stress-free ideas for the perfect presents to delight your loved ones this festive season.

Discover the excitement of rAge 2025, South Africa's premier gaming and technology expo in Johannesburg. Join us for an unforgettable experience showcasing the latest in gaming innovations and tech trends, brought to you by Africazine.

The WomenIN Festival 2025 (http://WeAreWomenIN.com/) wrapped up a powerful two-day celebration at Newlands Cricket Ground on 13–14 November, bringing together hundreds of women from across South Africa for an immersive programme focused on empowerment, leadership development, wellbeing, entrepreneurship, financial literacy, creativity and social impact.

Guided by the theme “Limitless: No Labels. No Limits. No Apologies,” the festival created space for meaningful conversations, real connections and practical tools designed to support women across every dimension of their lives.

The curated programme included panel discussions, interactive dialogues, wellness conversations, entrepreneurship sessions, financial literacy masterclasses and storytelling-focused engagements. Each segment was designed to explore identity, leadership, resilience, innovation and holistic wellbeing.

Leigh-Anne Williams, acclaimed Radio & TV Presenter, guided the programme as MC. Her vibrant personality, dynamic delivery and warm connection with the audience created an atmosphere of energy and unity, anchoring the festival's flow across the two days.

With the event taking place during South Africa's national Entrepreneurship Month, the festival placed a strong emphasis on business and economic empowerment. Women were equipped with practical tools for starting and scaling businesses, understanding financial behaviour and navigating the realities of entrepreneurship.

Empowerment partner FNB led key sessions on financial literacy and business growth. Reflecting on the festival's impact, Nicole Sykes, the Head of Women in Business, FNB shared: “WomenIN brings together courage, collaboration and practical tools in a way that genuinely empowers women. The women who attended left with financial knowledge, business skills, emotional resilience and personal safety strategies that will continue to uplift them long after these two days.”

Raksha Naidoo, Chair of Women in Mining South Africa and CEO of the Particle Group, offered an important perspective on women transforming one of the country's most male-dominated industries. Her insights centred on structural change, decisive leadership and expanding real influence for women across the sector.

Thando Hopa, Cultural Leader for the African Albinism Network, lawyer, activist, fashion model and UN Ambassador for Diversity and Inclusion, delivered a profound session exploring representation, identity and the power of narrative — highlighting how culture, policy and media shape society's understanding of women.

Joni Peddie, Vice President of the Global Speakers Federation and behavioural strategist, shared insights on emotional agility, resilience and intentional leadership. Her contribution reminded women of the importance of leading from self-awareness and authenticity.

The women in sport conversation featuring Babalwa Latsha highlighted the rise of women's rugby and the resilience of female athletes breaking new ground. She spoke about investment gaps, visibility, cultural perceptions and the importance of creating pathways that allow young women to see sport as a viable, respected career.

In the Wellness Resolution session, Dr. Kate Klaasen and Dr. Simone Silver explored burnout as a growing concern for women, emphasising an integrated approach to wellbeing across physical, emotional, social and spiritual spheres.

The festival also featured a powerful gender-based violence session titled Breaking the Silence, Rebuilding Lives. Moderated by GBV Advocate & COO - Women For Change (https://apo-opa.co/44ok8ms), Merlize Jogiat, the discussion brought together MOSAIC and Women For Change to address the silence that often surrounds the trauma of GBV in South Africa. The session amplified survivor voices, called for systemic change and shared practical tools for healing, safety and support — offering clear pathways toward empowerment and justice.

Marketplace: A Celebration of Women-Owned Brands

The marketplace added a vibrant dimension to the festival, showcasing a wide range of women-owned brands across beauty, wellness, fashion, jewellery, food, homeware and lifestyle essentials. It created a lively space where entrepreneurs shared their stories and connected with customers. The marketplace reinforced WomenIN's commitment to uplifting women economically and supporting small businesses.

The festival concluded with a personal safety session led by Fight Back SA, offering practical awareness tools that supported the festival's broader mission to empower women mentally, emotionally, economically and physically.

Festival Founder Nazlee Fredericks-Maharaj, Founding Portfolio Director of WomenIN Festival stated: “This year reminded us of the power that unfolds when women gather with purpose and without apology. When women refuse to be boxed and boldly own their space — holistically and phenomenally — systems shift. WomenIN 2025 brought that vision to life in the most powerful and authentic way. We are already shaping something extraordinary for WomenIN 2026. For those who missed it this year — this wasn't just a festival, it was a revolution. In 2026, it's coming back louder, bolder and more unapologetic than ever.”

The event concluded with the prestigious 2025 Good Hope FM Warrior Women Awards, recognising women whose leadership and impact continue to shape industries, communities and national narratives.

Distributed by APO Group on behalf of VUKA Group.

For press & media enquiries or interviews please contact: 
Tishala Communications
Elize Engle
pr1@tishalacommunications.com
063 574 5249

About WomenIN (WiN):
WomenIN (WiN) is a dynamic women's empowerment portfolio within the VUKA Group, dedicated to inspiring, supporting, and uplifting women from all walks of life. WiN creates platforms for connection, collaboration, and capacity-building across sectors including mining, mobility, energy, gaming, green economy, customer experience, and more. Through in-person events, masterclasses, wellness activations, and networking initiatives, WiN fosters leadership, amplifies voices, and drives lasting impact.

For more information, visit www.WeAreWomenIN.com

About VUKA Group:
VUKA Group brings people and organisations together to connect through platforms that drive growth and transformation across Africa's industries. With over 20 years of experience on the continent, VUKA delivers sector-leading platforms across Energy, Mining, Mobility, Retail, and Women Empowerment.

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Experience the excitement of Red Bull Tetris as the top eight players vie for the chance to represent Egypt at the World Finals in Dubai. Don't miss the special live performance by El Waili! Source: Africazine.