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A New Era, New Icons: TikTok Honours Africa’s Biggest Creators of 2025
The TikTok (www.TikTok.com) community has spoken, and Africa has crowned its newest icons. The 2025 TikTok Awards Sub-Saharan Africa lit up Johannesburg on 6 December, marking a powerful moment in the continent's rapidly evolving creator landscape. Under the bold theme “New Era, New Icons,” TikTok honoured the creators who are reshaping culture, storytelling, and digital influence across the region.
Guests were treated to an electrifying night of glitz, glamour, and unforgettable performances from top African talents, including Ciza, Lord Kez, Thuli P, DJ Fif_Laa and Thabsie. Popular creator and entertainer Bontle Modiselle-Moloi commanded the stage as host, bringing unstoppable energy to the awards, while Red Carpet presenters Keegan Gordon and Zayaan Noorani captured every moment of fashion and flair. South African favourite Mihlali Ndamase made a surprise appearance to present the Video of the year award, while famous sports athlete Akani Simbine presented the Sport Creator of the Year Award.
Supported by partner brands like NIVEA, inDrive, Coca-Cola, PEP and Dis-chem, the event highlighted the diversity of the region's creator landscape. Winners crowned hailed from Nigeria, South Africa, Kenya, Ghana, and Tanzania, reflecting TikTok's commitment to elevating the voices shaping entertainment, education, and social impact across the continent.
Reflecting on the evening's festivities, Boniswa Sidwaba, TikTok's Head of Content Operations for Sub-Saharan Africa said, “Tonight's ceremony was a gathering of the trailblazers who have redefined what it means to be a creator in Africa. From Sokoto to Nairobi, and Accra to Pretoria, we honoured the creators who turned 60-second clips into cultural movements. We are honoured to celebrate them as they amplify their voices and take their stories from Africa to the world.”
Audiences across Africa will get another chance to experience the glamour, performances, and emotional acceptance moments when the ceremony is rebroadcast exclusively on TikTok LIVE on 11 December at 20:00 SAST on the @ tiktok.africa (http://apo-opa.co/49Xn8tI) account.
And the 2025 Winners are:
Creator of the Year (Sponsored by NIVEA)
Winner: Raja'atu Muhammed Ibrahim @ diaryofanortherncook (https://apo-opa.co/48nHsTU) (Nigeria)
Taking the night's most prestigious title, @ diaryofanortherncook (https://apo-opa.co/48nHsTU) was recognised for her mastery of visual storytelling through food with the rich sounds of northern music. Based in Sokoto, the creator has captivated a global audience by documenting Northern Nigerian cuisine with that kind of cinematic flair that draws global attention to Nigerian food.
Storyteller of the Year (Sponsored by inDrive)
Winner: Brian Nwana @ briannwana (https://apo-opa.co/4poE4hp) (Nigeria)
Based in Abuja, @ briannwana (https://apo-opa.co/4poE4hp) claimed the Storyteller of the Year award through his food content. From street interviews to compelling personal narratives woven into his food adventures, Brian has a rare gift for capturing the human experience bite by bite. His content keeps audiences hooked from the first second to the last. His Guinness World Record (https://apo-opa.co/4pUqBxI) for the most fast-food restaurants visited in 24 hours is just the latest example of his bold, inventive approach to content.
Speaking while receiving his award, Brian Nwana said, “Every single creator is a storyteller. We all tell stories that help drive the local communities, our cities, and our countries, and when we do that we change the perception that the world has about us”.
Video of the Year
Winner: Fanuel John Masamaki @ zerobrainer0 (https://apo-opa.co/4oEfLuE) (Tanzania)
Tanzanian sports creator @ zerobrainer0 (https://apo-opa.co/4oEfLuE) makes a triumphant return, winning Video of the Year after securing Sports Creator of the Year in 2024. He has become a continent-wide fan favourite thanks to his signature beige blazer and his unique, silent comedy spin on football moments.
I am truly grateful to my fans and the love I have received from Tanzanians. Thank you so much . This win was for all of us." Said John Masamaki while receiving his award.
Rising Star of the Year
Winner: @ tunero_animations (http://apo-opa.co/4oEfMic) (Kenya)
The future of African storytelling is animated. Celebrating the next generation of talent, the Rising Star award went to Nairobi-based @ tunero_animations (http://apo-opa.co/4oEfMic), who has carved out a niche with animated characters like Bob Kichwa Ngumu, whose clever, sarcastic and stubborn traits resonate with Kenyans and the world.
- Runner-up: Esther Francis @ estherfrancisbackup (https://apo-opa.co/49Ze2N7) (Nigeria), adds a creative and relatable flair to health information that empowers users on the platform with credible information.
Social Impact Creator of the Year (Sponsored by Dis-chem)
Winner: Dejoke Ogunbiyi @ noositiwantiwa_ (https://apo-opa.co/4oEfNTi) (Nigeria)
Using the platform for good, @ Noositiwantiwa_ (https://apo-opa.co/4oEfNTi) is driving conversations that matter. From Ibadan, she tackles social issues with grace and impact, mobilising her community for positive change.
- Runner-up: Sinethemba Masinga @ ufarm_julia (https://apo-opa.co/3XGQ5CN) (South Africa) – A champion for agriculture and sustainability, proving that farming is the future.
Food Creator of the Year (Sponsored by Coca-Cola)
Winner: @ malumfoodie (https://apo-opa.co/3XCGNrz) (South Africa)
Pretoria's self-taught cook, @ malumfoodie (https://apo-opa.co/3XCGNrz) took home the trophy thanks to the flavour and fun his videos bring to the kitchen. His approachable recipes and charismatic delivery using South African street language called Spitori and native South African languages bring a fresh, entertaining twist to his recipes and meals.
“From my humble beginnings of Haamanskraal, to Soshanguve and to all of South Africa, now we are in Africa!”, says Malume Foodie, reflecting on the significance of the award.”
- Runner-up: Abena Amoakoaa Sintim-Aboagye @ chefabbys (https://apo-opa.co/4iMKnsM) (Ghana) – Showcasing the best of Ghanaian cuisine to the world with style. She was recently named amongst Time Magazine's 2025 list of the 1000 most influential creators in the World
Sports Creator of the Year
Winner: John Maingi Mbugua @ zozasportscast (https://apo-opa.co/4ayvs3d) (Kenya)
From Nairobi to the world, the @ zozasportscast (https://apo-opa.co/4ayvs3d) team delivers football analysis with passion and precision. They represent a new wave of sports journalism, which is fan-led, authentic, and always on the ball.
“Winning isn't the finish line, it's fuel for the next chapter. Every piece of content, every discussion, every moment captured was driven by passion, and receiving this recognition means that passion is resonating far beyond my expectations.” Said John Mbugua as he received his award
- Runner-up: Victor Ademola @ ademolavictortv (https://apo-opa.co/3KEQrqv) (Nigeria) has kept the Super Eagles and global football conversation alive with energetic commentary.
Entertainment Creator of the Year (Sponsored by PEP)
Winner: Belove Olocha @ beloveolocha (https://apo-opa.co/493iAjx) (Nigeria)
A dominant force in content creation, Lagos-based @ beloveolocha (https://apo-opa.co/493iAjx) was awarded for her consistent ability to entertain and engage audiences with relatable movie content. She also stands out for incorporating her love for movies, sharing film moments and recommendations that resonate with her community.
- Runner-up: Jabulani Macdonald @ jabu_macdonald (https://apo-opa.co/44VGig1) (South Africa) is a staple of South Africa's entertainment scene, known for his quick wit and engaging presence.
Education Creator of the Year
Winner: Izzi Boye @ izziboye (https://apo-opa.co/4oRKXHi) (Nigeria)
Making tech accessible to the masses, @ izziboye (https://apo-opa.co/4oRKXHi) is the go-to guy for gadget reviews, hacks, and digital tips. He proves that TikTok is a powerful classroom for the digital age.
- Runner-up: @ michelle_expert (https://apo-opa.co/3KDvY5A) (South Africa) empowers her audience with expert advice and actionable insights from career development and financial literacy to personal growth and everyday decision-making.
Artist of the Year
Winner: Crown Uzama @ theycallmeshallipopipp (https://apo-opa.co/4pwc1gm) (Nigeria)
2025 was the year of the "Plutomania". Shallipopi (https://apo-opa.co/4pwc1gm), popularly referred to as "Pluto Presido” by his fans, “plutomanians”, dominated the soundwaves and the platform, with tracks that sparked viral challenges and became the soundtrack of the year across the continent.
The platform has also played a significant role in spreading culture through music in 2025. “Thank you, TikTok, for supporting all upcoming artists and giving them a spotlight to shine. “said 2025 Artist of the Year and “Laho” hit-maker, Shallipopi (https://apo-opa.co/4pwc1gm).
Distributed by APO Group on behalf of TikTok.Additional Images: https://apo-opa.co/3MKll1k
About TikTok Awards:
The TikTok Awards are our annual celebration of the most impactful and inspiring creators across Sub-Saharan Africa. This year's event will highlight the extraordinary ways our creators have engaged, inspired, and connected communities on and off TikTok.
About inDrive:
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 360 million times, and has been named the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of services, including intercity transportation, delivery, and financial services. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 982 cities in 48 countries. Driven by its mission of challenging injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of its impact programs.
For more information visit http://inDrive.com
About Coca-Cola:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
Learn more at www.Coca-ColaCompany.com and follow us on Instagram, Facebook and LinkedIn.
About PEP:
PEP is the largest single retail brand in Southern Africa, with over 2,700 stores. Providing families with clothing, footwear, home, cellular and financial services at the lowest prices.
For more information, please visit www.PEPStores.com
Marriott International Enters the Democratic Republic of the Congo with the Opening of Two Hotels in Kinshasa
Marriott International (www.Marriott.com) has made its debut in The Democratic Republic of the Congo with the openings of Protea Hotel by Marriott Kinshasa and Four Points by Sheraton Kinshasa. The launch of these two distinct hotels introduces globally recognised brands to Kinshasa, offering tailored experiences for business and leisure travellers in one of Africa's most vibrant and strategically important capital cities.
Set along the Congo River, Kinshasa is a dynamic hub for diplomacy, regional trade, and the arts. With a population of over 17 million, the city offers travellers a compelling mix of culture, commerce, and connectivity - from its lively music and culinary scenes to its bustling markets and proximity to Central Africa's natural wonders.
“Entering The Democratic Republic of the Congo is a proud milestone for Marriott International as we continue to grow our footprint across Africa,” said Sandra Schulze-Potgieter, Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa, Marriott International. “With the openings of Four Points by Sheraton Kinshasa and Protea Hotel by Marriott Kinshasa, we're excited to offer travellers and Marriott Bonvoy members two distinct ways to experience our trusted service and signature brand experiences in this dynamic market.”
Both hotels are managed by third-party management company SARV Management LLC.
“Working with Marriott International to bring world-class hospitality to the capital supports the city's growing appeal as a destination for business and leisure, while contributing to local employment and skills development. We believe these openings will play a meaningful role in strengthening the tourism sector and showcasing the vibrancy and potential of Kinshasa on a global stage,” said Karim Minsariya, Director, SAMAY Hospitality SARL, the ownership company for both hotels.
Protea Hotel by Marriott Kinshasa
Protea Hotel by Marriott Kinshasa (https://apo-opa.co/48evOe2) offers a unique stay that blends contemporary comfort with authentic local character and personalised service. Ideally situated in an upscale neighbourhood near the Congo River, the hotel is surrounded by government offices, corporate headquarters, and premium malls, and is just minutes from the city centre. Its 88 thoughtfully designed guest rooms — many with balconies and scenic views — are tailored to meet the needs of today's business, diplomatic, and leisure travellers, providing a welcoming base from which to explore Kinshasa.
The hotel's bright atrium lobby brings together natural light, local artwork, and greenery, offering a welcoming space that pays tribute to the building's former life as a school. Within this space sits the hotel's signature indoor pool, a first of its kind in the city, offering a serene retreat after a busy day. Guests can dine at Marché 15, an all-day restaurant celebrating international and local flavours, or unwind at the Lobby Bar, a relaxed space ideal for informal meetings and evening drinks. Additional amenities include a well-equipped fitness centre, and a 56-square-metre conference room designed for small meetings and private gatherings.
Four Points by Sheraton Kinshasa
Located in the heart of Kinshasa's central business district, Four Points by Sheraton Kinshasa (https://apo-opa.co/4pBfJou) offers 134 modern guest rooms. Whether travellers are visiting Kinshasa for work or fun, the hotel caters to their needs with its approachable design, and stylish comfort.
Reflecting the brand's signature style, the hotel offers today's independent travellers the Four Comfort Bed, fast and free Wi-Fi, and an energising start to the day with fresh coffee and breakfast options. After a productive day, guests can unwind over a meal at Lufira Restaurant, sip a signature cocktail at the stylish 83 Sky Lounge Bar, or enjoy a refreshing local beer on tap through the brand's Best Brews™ programme.
Additional amenities include a 24-hour fitness centre, and a rooftop outdoor pool with panoramic city views. Four Points by Sheraton Kinshasa also boasts approximately 230 square metres of meeting space across four rooms, each equipped with modern conference facilities and advanced audiovisual technology, making it a prime venue for corporate meetings, workshops, and social events.
Both Protea Hotel by Marriott Kinshasa and Four Points by Sheraton Kinshasa participate in Marriott Bonvoy®, Marriott International's award-winning travel programme. Members can earn and redeem points across an extraordinary portfolio of global brands, enjoy exclusive experiences through Marriott Bonvoy Moments, and unlock benefits such as free nights, mobile check-in, and Elite status recognition.
Distributed by APO Group on behalf of Marriott International, Inc..Media contact:
Birgit Deibele
Senior Director of Communications – Sub-Saharan Africa, Marriott International
Email: Birgit.Deibele@marriott.com
Protea Hotels by Marriott:
Protea Hotels by Marriott® is the leading hospitality brand in Africa and it is one of the most widely recognised brands on the continent with over 60 hotels across 10 countries including Angola, Botswana, The Democratic Republic of the Congo, Malawi, Namibia, Nigeria, South Africa, Tanzania, Uganda and Zambia. Protea Hotels by Marriott® is ideal for both business and leisure travellers by offering properties in primary and secondary business centres and desirable leisure destinations. Each hotel offers modern facilities, proactive and friendly service and consistent amenities such as full-service restaurants, meeting spaces, complimentary Wi-Fi, and well-appointed rooms, ensuring global standards for a high quality, relaxed and successful stay.
About Four Points by Sheraton®:
Four Points by Sheraton is a global brand with over 365 hotels in over 45 countries and territories. At Four Points, travel is reinvented where timeless classics are woven with modern details, paired with genuine service in a casual environment around the world. Four Points hotels can be found in the heart of urban centers, near the beach, by the airport, or in the suburbs. Each hotel offers a familiar place to kick back and relax with an authentic sense of the local, where guests can watch sports and enjoy the brand's Best Brews® program. Four Points is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments (https://apo-opa.co/3Ma51H3) and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit www.MarriottBonvoy.com. To learn more about Four Points, visit us online https://Four-Points.Marriott.com/.
Uganda Elected to Unido Industrial Development Board (IDB) 2025- 2027
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Uganda has been elected to the Industrial Development Board (IDB) of the United Nations Industrial Development Organization (UNIDO) for the period 2025- 2027 at elections conducted during the 21st UNIDO General Conference held in Riyadh, Saudi Arabia from 23rd to 27th November 2025.
The Industrial Development Board is composed of 53 Members and is responsible for reviewing implementation of UNIDO's work programme, the regular and operational budgets, and makes recommendations to the General Conference on policy matters, including the appointment of the Director-General. Uganda's Delegation to the General Conference was led by H.E. Isaac Sebulime, Ambassador of the Republic of Uganda to the Kingdom of Saudi Arabia and comprised of officials from the Uganda Permanent Mission in Vienna and the Ministry of Trade, Industry and Cooperatives.
In his address to the General Conference, Amb. Sebulime commended UNIDO for promoting inclusive and sustainable industrial development worldwide. He noted that Uganda is particularly interested in accelerating the country's national development agenda by using UNIDO's expertise in transformative partnerships, knowledge transfer, and agro-industrialization. ‘Uganda's focus on promoting innovation, improving productivity, and increasing the level of value addition from primary processing of raw materials to secondary and tertiary manufacturing of medium to high technology products for exports, aligns closely with UNIDO's mission', he added.
According to UNIDO, 125 million people worldwide depend on coffee for their livelihoods. Uganda is currently one of five countries (Uganda, Kenya, Malawi, Ethiopia, Tanzania) earmarked to receive assistance in the coffee value chain development through the UNIDO-Italy programme for Advancing Climate-Resilience and Transformation in African Coffee (ACT). The programme worth €15 million is aimed at improving the lives of the people at the beginning of the coffee supply chain by providing better jobs and better incomes for families and communities. The General Conference was held as the Global Industry Summit under 3 key thematic areas, namely: Investment and Partnership; Women and Empowerment; and Generation Future. The Session on Women Empowerment focused on the essential role women play in the economy and industry, and the importance of equal rights, equal access to education, training and finance, and equal opportunities in the workplace and in professional life.
Delivering the Key note address, Her Highness Princess Mashael Saud Al-Shalaan, founder of AEON Collective, highlighted the fast progress that has been made in Saudi Arabia's development and the significant progress made in providing equal opportunities for women - from equal pay to more female participation in STEM education. She emphasized that both equality and gender equity should be at the heart of industrial policy and called upon governments to truly listen to women's voices, ‘to understand their needs, recognize the barriers they confront, and support them in rewriting those stories - keeping what empowers them and changing what holds them back'.
During the General Conference, Nature Bio Foods, an Indian Company with operations in Uganda was announced winner of the UNIDO One World Sustainability Awards under the Category of Sustainable Supply Chains. The Award was received by Mr. Amit Singh, Sustainability Lead, who noted that one cannot talk about sustainability without talking about agriculture. Therefore, sustainability is about ‘how to increase the income of the farmers, how to reduce the cost of cultivation, and how take the farmers to the stage where they can grow and prosper.'
Nature Bio Foods is a Subsidiary of LT Foods, which is headquartered in India. The company opened a processing plant in Uganda in 2023 and is currently working with 16000 farmers involved in the production of soyabean, sorghum, chia seeds and sesame seeds for export.
Distributed by APO Group on behalf of The Republic of Uganda - Ministry of Foreign Affairs.Scotland London Africa Week 2025 Celebrates Exceptional Engagement, Real Business and Strong Momentum for United Kingdom (UK)-Africa Trade
Scotland London Africa Week 2025 has concluded with outstanding feedback from delegates who described the programme as energising, insightful and productive. Across the week leaders from Scotland, London and Africa came together for high-level engagement, practical discussion and fresh opportunities for collaboration.
The week opened at Old Admiralty House with a strategic briefing from the Department for Business and Trade's Africa team. Delegates were introduced to the UK Government's 10-year industrial strategy and its eight growth sectors before the conversation explored the UK's approach to trade agreements in areas linked to skills and planning reform and how the department works with international partners while keeping a clear focus on priority opportunities.
Officials highlighted the 130 projects delivered through the Ricardo Fund and shared updates on the UK's Critical Minerals Strategy, the ETIP in Nigeria and the SACUM tariff review. Ben Ainsley delivered an in-depth overview of major African markets while noting that Africa, home to 30% of the world's population by 2050, is rapidly shaping global economic trends. His briefing covered Egypt, South Africa, Uganda, Ethiopia, Cote d'Ivoire, Senegal, Ghana, Kenya, Morocco and Nigeria.
A lively roundtable followed, with delegates raising questions on finance, clean energy, supply chain requirements and food security before continuing to Marlborough House for a meeting with the South African Chamber of Commerce UK and some of its members, kindly hosted by the Commonwealth Secretariat. Our delegates learned that South Africa remains the UK's largest trading partner in Africa with trade ties going beyond goods and aligning with many sectors Scottish businesses are active in. The day ended with an informal dinner that encouraged open conversation and new introductions between our own delegates.
The following day began at the Egyptian Bureau for Cultural & Educational Affairs where Minister Plenipotentiary Wael Abdelraheem and the Egyptian British Chamber of Commerce shared detailed insight on Egypt's trade and investment landscape. Delegates then received practical guidance on international trade documentation and visa requirements before being welcomed by the National Bank of Egypt UK for a networking lunch.
The afternoon moved to the Embassy of Ethiopia where the Ambassador hosted the group for an exceptional traditional Ethiopian coffee ceremony followed by a comprehensive briefing on opportunities across Ethiopia's rapidly developing economy. With a population of over 120 million people and a labour-rich workforce, Ethiopia is actively opening up multiple sectors for growth and foreign investment. Key opportunities highlighted include agribusiness and agro-processing, from large-scale crop production to value addition through processing of dairy, meat, cereals and packaging. The government's push to build integrated agro-industrial parks creates space for investment in machinery, processing equipment, cold-storage and supply-chain infrastructure.
The evening brought one of the week's highlights as delegates were welcomed to Dover House by kind permission of the Secretary of State for Scotland The Rt Hon Douglas Alexander MP. More than 60 dignitaries, industry leaders and businesses from Scotland, London and Africa attended. Anna Macmillan from the Scotland Office delivered the keynote, with Ebury and Diageo as generous event partners. Diageo served a selection of outstanding whisky cocktails and Ebury spoke about the importance of global trade to business resilience and growth.
The final day was held at Scotland House for the Scotland-Africa Women in Business event with speakers from across the globe and the Women in Trade Hub. Delegates and guests took part in an animated discussion on the Scottish Government's Gender Export Gap and shared ideas on how to accelerate women's international trade ambitions.
Frazer Lang, CEO of the Scottish Africa Business Association, said:
“This year's Scotland London Africa Week has delivered a real sense of purpose and progress. The depth of engagement from partners across government and industry has been outstanding and the enthusiasm from our delegates shows just how much potential there is for Scotland and Africa to grow together. We are proud to support that journey and delighted with the momentum created throughout the week.”
Seona Shand, COO of the Scottish Africa Business Association, added:
“The discussions this week were refreshing, honest and ambitious. From market insights to the inspiring energy of our Women in Business event, delegates left motivated and better connected. It is clear that Scotland's expertise aligns strongly with the priorities of many African markets and there is real appetite on all sides to build practical, long-term partnerships.”
Scotland London Africa Week 2025 demonstrated the powerful impact of direct engagement, shared knowledge and international collaboration. With enthusiastic participation from every sector, the week showcased Scotland's commitment to deepening its economic ties with African markets and highlighted the valuable role of SABA in driving these connections forward.
Distributed by APO Group on behalf of Scottish Africa Business Association (SABA).About the Scottish Africa Business Association (SABA):
SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland's world class expertise and Africa's priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa.
As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services.