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Dubai – The Winter

Summer holidays
by Lateefah Jones

This Dubai Tourism ad is full of possibilities for potential tourists looking to book their next holiday. Whether you love culture and the arts, shopping in the souks or the cutting-edge malls, the list of attractions and experiences shown and listed almost feels endless. It’s clearly a unique destination which offers vast deserts, impressive city landscape and beautiful beaches all in one place. Dubai is shown as the place everybody will enjoy whether you’re going with a young family, a group of friends or just as a couple.

It is hard not to notice that the ad is very cautiously presented. There’s plenty of shots included of people enjoying themselves but none of the couples are touching. The commercial feels very careful… which is unfortunately, not the most thrilling descriptor and detracts from what it set out to achieve.

Product Category: Tourist Boards

Territory: United Arab Emirates