The Chartered Institute of Marketing, Ghana (CIMG) is calling for businesses to invest in marketing professionals and continuous skills development as artificial intelligence and emerging technologies transform the industry.
During the Institute’s 3rd Graduation, 45th Induction and Conferment Ceremony on October 31, 2026, National President Michael Abbiw emphasized the need for organizations to enhance their marketing capabilities to adapt to changing consumer behavior and sustain growth in a technology-driven market. He highlighted that marketing has evolved into a strategic function that helps organizations understand consumers, create value, and drive sustainable growth.
CIMG Advocates for Marketing Investment in Ghana
CIMG is urging businesses to prioritize investment in marketing professionals. The organization believes that stronger marketing capabilities are essential for keeping pace with the rapid changes in consumer behavior driven by technology. Abbiw noted that marketing is no longer just about product promotion; it is a critical business function that fosters understanding and trust between organizations and consumers.
The influence of artificial intelligence and other technologies is reshaping the skills required in marketing. Continuous learning and professional development are becoming increasingly important for practitioners to adapt to these changes and deliver measurable business results.
New Membership Portal Launched by CIMG
As part of its efforts to strengthen the marketing community, CIMG has launched a new digital membership portal alongside a redesigned corporate website. This platform aims to enhance access to the Institute’s services, allowing members to update profiles, verify membership status, and access certificates and other documents.
The portal also features a job section designed to connect marketing professionals with employment opportunities in various fields, including marketing, brand management, and business development. Abbiw encouraged employers to collaborate with CIMG by sharing job vacancies to support the growth of the marketing profession.
Future Directions for Marketing Professionals
- Employers are encouraged to invest in the professional development of their employees.
- Newly inducted members are challenged to apply their knowledge to solve business problems.
- Practitioners must demonstrate integrity and a commitment to continuous learning.
Investing in marketing professionals is crucial for business growth in Ghana.
