Africazine:
LUSH Hair is championing Eswatini’s creative industry through a new campaign.
The initiative promotes the “Made in Eswatini” movement while showcasing local talent across various sectors. It features prominent figures from the creative, fashion, and media industries, aiming to enhance the branding of locally manufactured products.
LUSH Hair Launches Nationwide Campaign in Eswatini
The campaign, led by marketing strategist Celiwe Dlamini, highlights the rich creative landscape of Eswatini. It includes contributions from digital creators, musicians, and influencers, showcasing the diverse talents within the country. Participants like Tiitee McBubbles, Bianca Dlamini Holman, and reigning Miss Eswatini Temvelo Mtsetfwa bring a vibrant mix of fashion and storytelling to the forefront.
Organisers emphasize the importance of national pride and local ownership in promoting domestic production. This initiative not only aims to elevate local brands but also seeks to position them competitively in the Southern African market.
Eswatini: Key figures on LUSH Hair Campaign
- E5 000 for each of four pupils
- Support program runs until 12 January 2026
Support for Local Students Included in Campaign
As part of the campaign, LUSH Hair has introduced a back-to-school support initiative. Four pupils will receive financial assistance to cover school fees, uniforms, and stationery. Winners will be announced weekly, engaging the community through various media platforms.
Future Steps for the Campaign
- Winners of the back-to-school initiative will be announced weekly.
- The campaign will continue to promote local talent until January 2026.
Supporting local talent is key to Eswatini’s creative and manufacturing growth.
