AIICO Insurance Plc has just taken a bold step into the future with the launch of its new brand identity, showcasing a delightful blend of innovation and tradition. This exciting transformation, which was unveiled recently in Ikoyi, Lagos, not only refreshes the company’s visual appearance but also embodies its commitment to high-quality customer service and unwavering reliability.
In a world that’s constantly changing, AIICO wants to resonate with the vibrant, dynamic needs of modern consumers while remaining firmly rooted in its values built over six decades. The unveiling of the refreshed identity signifies a new era for the company, emphasizing energy and optimism as it continues to serve a diverse clientele. From long-time policyholders who’ve trusted AIICO over the years to young, digital-savvy customers clamoring for contemporary, flexible insurance solutions, this rebranding initiative reflects the company’s approach to tailor its offerings for everyone.
Speaking at the event, Babatunde Fajemirokun, the managing director and chief executive officer of AIICO Insurance Plc, stated that this brand refresh represents more than just a cosmetic change; it marks a cultural and strategic shift for the organization. He highlighted that “this refreshed identity embodies the vibrancy, resilience, and forward momentum of our brand. While our appearance has evolved, our promise remains unchanged: to protect, to serve, and to prioritize the customer in everything we do.”
Additionally, Olusanjo Shodimu, the chief Digital and Information officer (CDIO), reiterated that the brand’s reimagining aligns seamlessly with AIICO’s commitment to digital transformation. He noted that this new identity is a glimpse into AIICO’s future—one focused on digital enablement, smarter processes, and connected experiences for customers and partners alike. “This new identity is a visual and strategic signal that AIICO is ready for the future,” he said.
This comprehensive rebranding touches all aspects of AIICO’s presence—from its digital platforms and office environments to customer interaction points, ensuring a uniform, modern, and engaging experience at every touchpoint. As AIICO Insurance Plc fortifies its standing as a bridge between legacy and innovation, it’s ready to serve its stakeholders more effectively than ever.
Founded in 1963, AIICO has consistently been at the forefront of providing exceptional life and general insurance, health insurance, and investment management services in Nigeria. The company’s dedication to creating and protecting wealth for individuals, families, and corporate entities remains strong, proving that even as the world evolves, trust and commitment to service excellence will always be in style.
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