It’s a tale of transformation in South Africa, showcasing the incredible impact of partnerships dedicated to empowering youth. Since 2018, a dynamic collaboration between Michelin—a world-renowned leader in mobility and innovation—and Sparrow FET College has been changing lives through skills development, essential training, and real job opportunities.
Through the Michelin-sponsored Tyre Repair and Maintenance programme, over 100 learners have embarked on a journey that goes beyond acquiring technical skills. This initiative has helped young individuals gain confidence and discover a sense of purpose. The success stories are inspiring: many graduates are now employed, while others have chosen to further their education, proving that hope and determination can steer life in a positive direction.
What’s more impressive is that Michelin’s support transcends mere financial contributions. The company has invested in providing essential equipment, actively participating in training sessions, and engaging in the learners’ journeys by attending graduation ceremonies and offering mentorship. Their commitment to inclusivity shines through their educational offerings for neurodiverse learners, underscoring a dedication to diversity and community welfare.
Elmarie Roberts, HR Director at Michelin SSA, passionately expressed, “For us, it is never just about ticking boxes. It is about showing up for the young people of South Africa in ways that truly matter.” Indeed, witnessing the growth of these learners—from graduation to confident young adults stepping into their futures—is the most rewarding aspect of this collaboration.
Among the most touching narratives is that of Rudzani, a former student who transformed his life through this programme. Now serving as a facilitator, he embodies the positive change that can occur when young people are nurtured and believed in. Michelin has demonstrated a long-term commitment to this partnership, investing over 10 million rands, and both organizations eagerly look to the future, aiming to expand the programme to encompass new trades and entrepreneurial skills.
The latest graduation ceremony on July 11, 2025, for the class of 2024/25 was a moment filled with joy and reflection. Learners celebrated their accomplishments while looking forward to inspiring the incoming class. Michelin’s presence underscored the importance of community, reminding students that they are not alone on their journey.
Overall, initiatives like this shine a spotlight on the power of collaboration between businesses and communities, focusing not only on imparting skills but also on fostering confidence and hope for a brighter future for South Africa’s youth. Together, they are paving the way for endless possibilities ahead.
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