The buzz around the South African Social Media Awards (SASMAs) is palpable as the highly anticipated event gears up for its annual return on November 22, 2025. Nominees for this year’s awards showcase some of the brightest online stars from across South Africa, and it’s clear that the excitement is only building as voting lines remain open until November 8.
The SASMAs have carved out a unique niche in the digital arena, recognizing individuals and brands that excel in promoting creativity and cultural conversations through social media. Unlike other awards focused mainly on marketing, the SASMAs honor influencers and creators who truly shape our online interactions, making it a much-respected platform for digital recognition within the country.
Leading the charge this year is none other than Lasizwe Dambuza, a multi-talented television host and media personality. Lasizwe has earned three prestigious nominations, including African Social Media Star of the Year and Social Media Personality of the Year. His YouTube dating show, Awkward Dates, which features entertaining blind dates with celebrities, has made waves and is nominated for Popular Content Across All Social Media Platforms. Produced by his company TD Media, the show has become a treasured favorite among fans, solidifying Lasizwe’s status as a cornerstone of South African digital entertainment.
However, what sets Lasizwe apart this year is not just his nominations but his heartfelt message on Instagram, urging fans not to vote for him. He expressed, “Please don’t vote for me. These three nominations already mean my work is appreciated. That, for me, is a win.” This humble appeal is a reflection of his awareness of the challenging economic climate faced by many fans. He acknowledges the cost associated with voting—each vote needing a minimum of R10—and emphasizes that those resources could be better spent on essentials like food and transport.
His candidness has sparked a spirited conversation online, with many praising him for prioritizing his supporters’ well-being and recognizing that their love and support are the true awards, far more valuable than any trophy.
In addition to Lasizwe, the SASMAs feature rising star Ashley Ogle, known from Big Brother Mzansi, who is also vying for multiple awards including Emerging Social Media Personality of the Year and Most Popular Hashtag on Social Media.
With powerful names like Lasizwe and Ashley in the mix, the upcoming SASMAs promise to be an event that not only celebrates the best of South African social media talent but also emphasizes the importance of community support over material accolades. Whether fans choose to cast their votes or not, one thing is for sure: this year’s ceremony will reflect the evolving landscape of digital engagement in an inspiring light.
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