South African Social Media Awards 2025: Celebrating Online Creativity
The buzz is palpable as the South African Social Media Awards (SASMAs) gear up for a spectacular return on November 22, 2025. This year’s edition promises to be a vibrant celebration of creativity and innovation in the digital realm, shining a spotlight on South Africa’s top influencers, brands, and cutting-edge campaigns that have made significant impacts across social media platforms.
As one of the most prestigious events in South Africa’s digital landscape, the SASMAs distinguish themselves by honoring those who are reshaping our online culture. With an impressive total of 25 award categories, the ceremony will acknowledge everything from viral social media challenges to compelling video narratives that have captivated audiences across the nation.
A key highlight of this year’s SASMAs is the distinguished panel of judges, comprised of five notable figures from the entertainment and media sectors. Their diverse backgrounds and wealth of experience promise to bring critical insights to the judging process, ensuring that this year’s awards are thorough and inspiring.
Leading the panel is Liyema Pantsi, a multifaceted influencer and singer. Liyema has an innate ability to connect with audiences, making her perspective invaluable. Next is Poloko Global, a renowned speaker and communication coach, dedicated to helping individuals convey their messages effectively. Adding her touch to the panel is Sinemivuyo Mpulu, an incredibly talented voiceover artist recognized for her work across various media campaigns.
Further enriching the judging panel is Dezz Lee, an accomplished actor and television host, known for his engaging storytelling skills, and Karen Mthethwa, a respected radio host celebrated for her keen ear for impactful content and personalities.
In an exciting turn of events, fans can actively participate in the awards by casting their votes for their favorite online stars, influencers, and brands until November 8. This democratic approach not only empowers the audience but also provides creators and businesses with the recognition they deserve.
With such a dynamic line-up of judges and the enthusiastic involvement of fans, the countdown to the SASMAs is definitely on. Whether you’re a content creator, a brand, or simply an avid social media user, mark your calendars and get ready for an unforgettable night of celebration and inspiration.
Stay tuned for what promises to be a landmark event in the realm of social media!
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