Ascott Expands Its Footprint in Morocco: Welcome to Citadines Almaz Casablanca!
In a vibrant move that’s capturing attention across the hospitality sector, Ascott has proudly announced the grand opening of Citadines Almaz Casablanca. This new apart’hotel, featuring 61 well-appointed units, signifies an exciting chapter for Ascott’s expansion strategy in Morocco – a country known for its rich heritage and cultural diversity.
Positioned a mere 30 minutes away from Mohammed V International Airport, Citadines Almaz Casablanca offers optimal convenience for both leisure and business travelers. The hotel is designed with the modern traveler in mind, featuring state-of-the-art amenities that include a fully equipped gym, a delightful restaurant, and versatile meeting spaces. This stellar combination ensures that guests can effortlessly transition between living, working, and enjoying their stay.
Future Expansion Plans: What’s Next for Ascott in Morocco?
Ascott’s ambitious plans for Morocco don’t stop at Casablanca. In Q4 of 2026, the company is set to unveil Citadines Connect Belvedere Casablanca, a 60-unit hotel designed with the corporate traveler in mind. Located near the city’s central business district and the historic Medina, it combines modern conveniences with easy access to cultural highlights, making it an attractive option for both work and leisure.
Further enhancing Ascott’s Moroccan portfolio is the Ascott Hivernage Marrakech, also slated for Q4 2026. This elegant 100-unit serviced residence is nestled in the prestigious Hivernage district, offering not just luxurious accommodations but also breathtaking views of the Atlas Mountains. Guests will find themselves close to key landmarks and the vibrant souks of the Medina, allowing for a unique blend of relaxation and cultural experiences.
Additionally, the Unlimited Collection Marrakech, aimed to open in Q4 2026, will feature 90 lifestyle rooms in the dynamic Gueliz area, renowned for its rich blend of culture and commerce.
Looking ahead to 2027, Ascott has plans for Citadines Bab Tangier, a substantial 130-unit property conveniently located near Tangier International Airport. This addition will further establish Ascott’s commitment to enhancing Morocco’s hospitality landscape.
Expressing his enthusiasm for this expansion, Vincent Miccolis, Managing Director for MEAT at The Ascott Limited, stated, “We are excited to deepen our presence in North Africa and specifically Morocco, a country that holds immense potential. We are seeing an increasing need for serviced apartments and lifestyle hotels that align seamlessly with Ascott’s expertise.”
With Morocco’s dynamic market and diverse offerings, Ascott’s expansion seems poised to not only cater to the rising demand for quality accommodation but also enrich the local tourism landscape. For travelers seeking both comfort and a taste of Moroccan culture, Ascott’s new ventures promise a warm welcome in each destination.
Stay tuned for more updates from Ascott and other emerging trends in the hospitality sector on Africazine.
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#Morocco #Lifestyle #Tourism #BusinessNews #WorldNews
