Conagra Brands Canada Announces Exciting Leadership Changes in Marketing Division
In an exciting shift within the marketing landscape at Conagra Brands Canada, two accomplished leaders are stepping into new roles that promise to invigorate the company’s strategic direction, particularly in the grocery and frozen food segments.
Myriam Ouaiss Takes on New Challenges
Myriam Ouaiss has been promoted to the position of Director of Marketing for the grocery group at Conagra. With nearly six years of dedicated service to the company, Ouaiss brings a wealth of experience in innovation and brand management. Her robust background also includes over a decade in marketing with consumer packaged goods (CPG) companies in Morocco, such as Unilever. This rich blend of experience is sure to enhance Conagra’s marketing strategies, propelling the grocery division to new heights.
Zora Crowder Transitions to Frozen Food Leadership
Zora Crowder, who previously held the title of Marketing Director for grocery, is now taking the reins as the Director of Marketing for the Frozen group. Crowder’s experience before joining Conagra includes roles at esteemed organizations such as Pinnacle Foods, Edgewell Personal Care, Energizer Holdings, and Kraft Foods Group. This diverse background equips her to lead the Frozen division, where she will leverage her insights and creativity to grow this important segment of the business.
A Bright Future Ahead
The leadership changes at Conagra Brands Canada showcase the company’s commitment to evolving and adapting within the competitive food industry. Both Ouaiss and Crowder are expected to bring fresh perspectives and innovative ideas that will resonate well with consumers.
Conagra Brands, known for its diverse portfolio of food products, is strategically poised to leverage these leadership transitions to enhance its offerings and marketing campaigns. With a focus on listening to consumer needs and trends, the company aims to foster greater connections with its audience.
As the industry continues to evolve, stakeholders and consumers alike will be keen to see how these new appointments will contribute to Conagra’s growth story. The future looks bright for both Myriam Ouaiss and Zora Crowder as they embark on these exciting new chapters in their careers.
Stay tuned for more updates on this dynamic company as they carve out their path in the Canadian grocery and frozen food markets!
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