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HomeAfricaValu Partners with noon

Valu Partners with noon

Through this partnership, noon will provide Valu financial solutions to simplify transactions for both local merchants and customers.



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Fintech company Valu, a subsidiary of EFG Holding Company, has entered into a partnership with online payments gateway, noon Payments.

Bassel El-Tokhy, Group Chief Operating Officer of Valu, said, “Valu is excited to deepen its collaboration with noon through partnering with noon Payments, a trusted partner in our journey to provide seamless financial solutions for customers across the MENA region.”

“With this latest partnership with noon Payments, we are reinforcing our dedication to empowering consumers with flexible payment options that enable them to make purchases they desire while managing their finances reliably,” El-Tokhy added.

Moustafa Maher, Country Manager of noon Payments Egypt, said, “We are pleased to be partnering with Valu to integrate noon Payments’ cutting-edge payment solutions with its innovative financial services.”

“This partnership aims to provide local businesses and consumers in Egypt with a seamless experience, while supporting growth in our local economy,” Maher added.

Through this partnership, noon will offer Valu financial solutions to simplify transactions for both local merchants and customers alongside its multiple online payment methods.