Tile
of Spain,
the official umbrella brand that represents the Spanish Ceramic Tile
Manufacturers Association (ASCER), has expanded its distribution to the GCC
ceramic tiles market, which is valued at US$7.8 billion.
Tile of Spain’s renewed sales and distribution push is a boost
to the United Arab Emirates (UAE) Green Economy program, which includes increasing the environmental
efficiency of housing and buildings as one of the important development areas.
The move is focused on bringing sustainability, innovation, and custom-made
ceramic building materials to the region.
Tile of Spain, a global leader in
the construction of sustainable ceramics and a pioneer in acquiring the first
Environmental Product Declarations class III environmental badges, according to
the ISO 14020 standard, aims to raise the region’s bar of sustainability and
green cities in the120 billion dollar industry.
UAE – a pearl for
the construction and ceramic industry
With the unveiling of large projects like the US$8 billion District 2020 and other ambitious projects like
the Dubai 2040 Urban Masterplan, demand for sustainable and innovative ceramic
designs is expected to soar.
Tile of Spain, a prominent player known for
cutting-edge designs and ecologically friendly products, plans to use its
members’ wide selection of ceramic products to invigorate the market and in
turn boost market competitiveness and attract international corporate ventures
to the UAE and the wider GCC region.
Ceramic tiles account for up to 35% of the overall tile market in the UAE, with yearly demand
increasing due to new projects announced every month. This is now expected to
rise following the UAE’s decision to overhaul the visa residency system – a
welcome move that’s likely to drive the country’s real estate market resulting
in an influx of property buyers and developers.
“The UAE market is a gem for people in the construction and
ceramics industries, and as the most popular hub for export and import, we
foresee exponential growth over the next five years. Tile
of Spain’s expanded distribution is critical to the region’s vibrant real
estate and property development space. We are confident that this strategic
move will boost the GCC market, paving way for innovative, cutting-edge design,
and most importantly, sustainable property development in line with the sustainability
agenda,” said Mr. Vicente Nomdedeu, president and chairman, ASCER –
Tile of Spain.
With the implementation of effective anti-dumping tariffs on ceramic tile imports from Asian markets, demand for affordable,
high-quality tiles is likely to increase. Furthermore, because the UAE is the
most popular trade and logistics hub in the GCC, admission into the country
would help the region’s economy grow even faster and attract more business.
GCC’s ceramic tiles market was valued at US$7.8 billion in 2020,
and it is expected to increase at a CAGR of 7.9% by 2028.
Growing disposable income to propel market growth
UAE’s ceramic tile consumption is
predicted to climb by 70% over the next five years, owing to the region’s rising
disposable income, ballooning population, coupled with the UAE’s continuous
development activity.
The industry’s growth is expecting
a positive boost in the next few years with a major focus on design,
sustainability, energy efficiency, and health and hygiene. This, according to Mr.
Nomdedeu, positions Tile of Spain as a strategic partner whose wealth of
expertise will reenergize the market as well as offer the consumer a wider
range of ceramic products.
“Owing to our member’s pioneering moves,
Tile of Spain is poised to inject the much-needed expertise in the region’s
circular economy and bioclimatic architecture. Our combined product
offering makes Tile of Spain a
perfect fit in the UAE construction and interior design market,” added Mr. Nomdedeu. With
UAE’s ambitious vision to reduce energy consumption by 25% and achieve net-zero
by 2050, bioclimatic architecture, a model that reduces negative environmental
impact and ensures thermal comfort with the aid of nature, is poised to be the
next big thing in the region’s ceramic tiles market.