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Junior Achievement (JA) Africa (https://JA-Africa.org) successfully concluded the 15th edition of the JA Africa COY Competition, held from December 3–5, 2025, in Abuja, Nigeria, bringing together Africa's brightest young entrepreneurs to showcase innovative business solutions aligned with the theme “ACT! Action for Climate Transformation.” The continental finals convened student companies from across Africa who had progressed through national JA Company Program competitions to compete across six innovation tracks: Innovation & Technology, Artificial Intelligence (AI), Financial Technology (FinTech), Digital Media & Creation, Renewable Energy, and Circular Economy & Sustainability.

Following three days of dynamic pitching, mentorship engagement, exhibitions, and rigorous judging, Nigeria's Smartgenix was crowned the overall Company of the Year 2025 for demonstrating exceptional innovation, execution strength, and high-impact potential. Mauritius' Plantura claimed Second Place, while Uganda's Renewablock secured Third Place, rounding out the podium with solutions focused on sustainability and inclusive development. As the continental champion, Smartgenix will proceed to represent Africa at the global finals of the De La Vega Global Entrepreneurship Award, where it will compete against winning teams from other regions for a grand prize of US $15,000.

Additional recognitions were distributed among other deserving teams, thanks to the generous support of various sponsors, including FedEx, PMIEF, FirstBank Nigeria, Delta Air Lines, Bank of America, Kuda Microfinance Bank, Boeing, and Entrepreneurs' Organization.

Summary of Signature Award Winners:

• FedEx Global Possibilities Award: XeroLabs, Ghana
• PMIEF Best Application of Project Management Award: Kwakhanya PlantIQ, Eswatini
• FirstBank Nigeria CEO Entrepreneurship Award: Plantura, Mauritius

Summary of Branded Award Winners:

• Delta Air Lines Girls LEAD! Award: 16 girls awarded: Matse Takitsi, Fakudze Temantolo Siphesihle, Dlamini Gcinile Lenhle, Dhristi Gooroochurn, Ameydee Shalinee Chocken, Yezhilly Gopaulen, Lashna Gungabissoon, Ihimbazwe Niyikora Kevine, Uwayo Ange Kevine, Abarurema Hirwa Emma Reponse, Kendy Neilla Gisa, Atuhaire Gabriella Kusiima, Comfort Musukuma, Grace Chilinda, Ndanji Nanyangwe, and Wana Sanyikosa
• Bank of America Best Financial Performance Award: Renewablock, Uganda
• Kuda Young Entrepreneurs Award: Kwakhanya PlantIQ, Eswatini
• Boeing Sustainable Innovation Award: XeroLabs, Ghana
• Entrepreneurs' Organizations Rising Leader Award: Ameydee Chocken, CEO of Plantura, Mauritius

Reflecting on the success of COY 2025, Simi Nwogugu, President and CEO of JA Africa, said, “The creativity, courage, and solution-driven mindset we witnessed at COY 2025 remind us why Africa's youth are our greatest asset. Through entrepreneurship education, we are not just preparing young people for the future of work; we are empowering them to lead climate action, create jobs, and build resilient communities across the continent.”

The competition concluded with the JA Africa Stakeholder Convening held on December 5 in Abuja under the theme “Unlocking Africa's Youth Dividend: Radical Pathways for Inclusive Skills, Entrepreneurship, and Employment Systems.” The high-level gathering brought together policymakers, educators, private sector leaders, philanthropic institutions, and development partners to catalyze strategic collaborations aimed at strengthening entrepreneurship education, expanding skills pathways, and scaling youth employment systems across Africa.

COY is anchored in the JA Company Program, which equips young people aged 14–17 with hands-on experience in business creation, financial management, teamwork, leadership, and venture pitching. As youth unemployment continues to pose a major development challenge across the continent, programs such as COY remain essential in bridging education to enterprise creation, equipping young people not only to seek employment but to become job creators and innovators within their communities. Alumni of the program across Africa have gone on to establish registered businesses, secure international scholarships and fellowships, and lead social and technology ventures.

The 15th edition of the JA Africa COY was made possible through the generous support of its partners: Headline Sponsors – FedEx, Project Management Institute Educational Foundation (PMIEF), and FirstBank Nigeria; Platinum Sponsors – Delta Air Lines, Bank of America, and Kuda Microfinance Bank; Gold Sponsors – Boeing and the Entrepreneurs' Organization (EO); and Media Partner – What Media Group

Media Contact:
Ellen Ukpi
Director, Marketing & Communications
Junior Achievement Africa
Email: ellen.ukpi@ja-africa.org

JA Africa:
Junior Achievement (JA) Africa is one of the largest and most impactful youth-serving NGOs on the continent, reaching over 1.5 million young people annually across 23 countries. Through hands-on learning experiences in entrepreneurship, work readiness, financial literacy, and STEM education, JA Africa equips young people with the skills and mindset to thrive in a rapidly evolving global economy. JA Africa's mission is to prepare and inspire Africa's youth to become ethical leaders, job creators, and agents of change who drive sustainable development across the continent.

FedEx Corp:
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce, and business services. With annual revenue of $89 billion, the company offers integrated business solutions utilizing its flexible, efficient, and intelligent global network. Consistently ranked among the world's most admired and trusted employers, FedEx inspires its more than 500,000 employees to remain focused on safety, the highest ethical and professional standards, and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit Fedex.com/about.

PMIEF (Project Management Institute Educational Foundation):
For 35 years, PMIEF has helped put youth on the path to success by incorporating project management skills into their daily lives. Our goal is to forge partnerships with nonprofit organizations that support and prepare youth for success by offering project management expertise, resources, and volunteers to aid them in making their dreams a reality. www. PMI. org/pmi-educational-foundation (http://apo-opa.co/3MOeLa7)

Delta Air Lines:
Delta Air Lines is a major United States airline headquartered in Atlanta, Georgia, operating nine hubs, with Hartsfield–Jackson Atlanta International Airport serving as its largest. Together with its regional subsidiaries under the Delta Connection brand, the airline operates more than 5,400 flights daily and serves 325 destinations in 52 countries across six continents. Delta is a founding member of the SkyTeam alliance, expanding its global network, and is the second‑oldest operating commercial airline in the U.S. The airline ranks first globally in revenue and brand value among major airlines and consistently leads industry performance rankings, including The Wall Street Journal's 2022–2024 airline rankings and Condé Nast Traveler's 2024 Readers' Choice Awards for Best Airlines in the U.S.

Delta Air Lines is committed to empowering young people around the world through education and global citizenship programs. Its long-standing partnership with JA Africa expands access to STEM learning, leadership development, and real-world career exposure for Africa's youth. https://www.Delta.com/MEA/en/about-delta/overview

First Bank Nigeria:
FirstBank of Nigeria Limited is the premier commercial bank in Nigeria, with a history of over 130 years of providing dependable and reliable financial services. As a leading financial services provider in Sub-Saharan Africa, FirstBank has consistently supported inclusive economic development by enabling individuals, businesses, and communities to achieve their financial goals. It offers a comprehensive range of retail and corporate banking services, backed by an extensive network of branches and digital channels that ensure seamless banking experiences for millions of customers across Africa and beyond. FirstBank is a member of the FBN Holdings Plc group.  www.FirstBankNigeria.com/

Bank of America:
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.

Visit BofA Fast Facts for more information about the company.

Kuda Microfinance Bank:
Kuda Microfinance Bank is a CBN-licensed subsidiary of Kuda Technologies, a fintech company on a mission to make financial services accessible, affordable, and rewarding for every African on the planet.

Founded in 2019 by Babs Ogundeyi and Musty Mustapha, Kuda offers a modern alternative to traditional finance by delivering free money transfers, instant credit, savings tools, and business banking through digital channels.

The company has raised over $90 million from institutional investors, including Valar Ventures and Target Global, and it serves more than 7 million customers across Nigeria. Kuda.com/

Boeing:
As a leading global aerospace company, Boeing develops, manufactures and services commercial airplanes, defense products and space systems for customers in more than 150 countries. As a top U.S. exporter, the company leverages the talents of a global supplier base to advance economic opportunity, sustainability and community impact. Boeing's diverse team is committed to innovating for the future and living the company's core values of safety, quality and integrity.

Boeing's relationship with the Middle East extends back to 1945. Since then, Boeing has established a number of offices across the region, first in Riyadh in 1982, then a dedicated Boeing Defense, Space and Security office in Abu Dhabi in 1999, a regional headquarters in Dubai in 2005, an office in Doha in 2010, and a new office in Kuwait City in 2021. In addition, Boeing has field service teams across the region and two distribution centers for airplane spare parts in Dubai. For further information, please visit: www.Boeing.com

Entrepreneurs' Organization (EO):
The Entrepreneurs' Organization (EO) is the world's largest membership network created by entrepreneurs, for entrepreneurs, everywhere. Since 1987, EO has been supporting the world's leading builders of business to realize more of their potential by fostering connection, strengthening leadership, and creating belonging across industries and borders. EO exists with a clear purpose: to move the world forward by unlocking the full potential of entrepreneurs.

Its mission is engaging entrepreneurs to learn and grow, and its vision is to build the world's most influential community of entrepreneurs.

Nearly 20,000 members across more than 220 chapters in 80 countries make up EO's global network. EO members are founders and owners of thriving businesses with a median revenue of over US $5 million, representing diverse industries and regions around the world. They connect through local and global experiences that go beyond business to holistically support the whole entrepreneur.

For more information or to get involved, please visit: EONetwork.org.

What Media Group:
What Media Group is a holding company focused on strategic investments in Africa's media and entertainment sectors. The group identifies high-growth opportunities across the continent's rapidly expanding media landscape and provides financial investment, strategic guidance,- and operational support to innovative companies. With a commitment to both commercial growth and social impact, What Media Group prioritizes brands that elevate local talent, strengthen cultural expression, and contribute to the sustainable development of Africa's creative industries. www.WhatMediaGroup.com/
 

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For the first time, the Group of 20 (G20) – the world's most influential economic forum – meets on African soil.

It's a moment that shifts Africa from the margins of global commentary to the centre of global agenda-setting. And when the world's most powerful governments, institutions, and investors look in this direction, one question becomes unavoidable:

Who is shaping what they see – and how do they interpret it?

In geopolitics, perception is never neutral. Narratives influence priorities. Priorities influence negotiations. Negotiations influence outcomes that last decades.

This G20 isn't just about visibility.  It's about authorship.

Visibility Without Ownership is a Risk

Global attention is an opportunity – but also a vulnerability.

Africa has experienced this pattern before: headlines arrive before context, assumptions travel faster than evidence, and external voices frame internal realities.

Narrative leadership matters because it shapes the starting point of every conversation that follows.

As APO Group Founder and Chairman, Nicolas Pompigne–Mognard notes:

 “As global attention turns toward Africa, controlling our narrative becomes a strategic imperative. If we don't define who we are and what we stand for, the world will do it for us – and not always accurately. Owning our narrative ensures that Africa's progress, priorities, and potential are communicated with clarity and intention.”

The G20 is a test of that ownership.

Three Reasons Why Narrative Power Matters at this G20

1. Africa deserves representation rooted in reality

The Africa driving fintech adoption, renewable innovation, cultural influence, and demographic momentum is not the Africa reflected in decades-old coverage.  This G20 is a chance to replace outdated assumptions with evidence – but only if African storytellers lead.

2. Global decisions depend on the narratives leaders consume 

Sherpa teams, ministers, and heads of state do not enter a vacuum; they enter a room shaped by what they have read, heard, and been briefed on.

Narrative cues influence how Africa is positioned:

• stable or volatile
• investable or risky
• strategic partner or peripheral actor

Control the narrative, and you influence the lens through which decisions are made.

3. Economic opportunity follows clarity, not noise

Capital, development finance, and long-term partnerships follow credible stories that land with precision and proximity. Africa cannot afford narratives framed by those who lack the context to interpret its complexity.

The G20 is Where Framing Becomes Policy

The public narrative often becomes the political narrative.

What dominates the news cycle filters into:

• briefing books
• Ministerial talking points
• Sherpa discussions
• stakeholder priorities
• final communique negotiations

A misframed story becomes a misaligned agenda. A well-framed one becomes leverage.

G20 Priorities Often Mirror the Stories that Rise to the Surface

Global trends reveal where African narrative agency is most urgently needed:

Climate finance

Africa produces less than 4% of global emissions yet only receives 3–4% of climate finance. This mismatch is fuelled by narratives that cast Africa primarily as a site of vulnerability rather than opportunity.

Digital public infrastructure

African markets are defining the frontier of mobile-first innovation, yet global reporting rarely reflects this leadership – shaping how DPI partnerships are prioritised.

Energy transition

Africa holds vast renewable potential, but international narratives often flatten the sector. This directly influences investor appetite.

Global supply chains

From critical minerals to pharmaceuticals to agriculture, Africa's role is structural – yet too often framed as supplementary. Narrative accuracy can alter how global supply chain resilience strategies are designed.

In a G20 year, these narratives don't just shape perception – they shape negotiation outcomes.

The G20 Spotlight Demands Strategic Media Distribution

This isn't a normal news cycle. This is a force multiplier moment.

Narrative ownership is about placing the story – with precision – where it shapes the right conversations. At APO Group, our model is built for this purpose: African stories delivered with regional nuance, cultural fluency, and continent-wide reach.

Effective media distribution means ensuring your message reaches:

• the right journalists
• in the right markets
• at the right moment
• backed by measurable impact

This is how influence is built before global leaders even land.

Africa Doesn't Need a New Story – It Needs the Microphone

Hosting the G20 is historic, but its significance depends on whether Africa owns the framing, not just the moment. The responsibility now is to ensure the world sees the continent as it is: dynamic, ambitious, complex, and central to the global future.

Because narrative power is strategic power.

And this is the moment to claim it.

The twentieth meeting of the G20 convenes in Johannesburg, South Africa, with leaders gathering from 22–23 November 2025.

About APO Group:
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including a PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy Agency of the Year South Africa in 2024 and again in 2025 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. Additionally, in 2025, we were honoured with the Gold distinction for Best PR Campaign and Bronze in the Special Event category at the Davos Communications Awards.

APO Group's esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa's Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With a multicultural team across Africa, we offer unmatched, truly pan-African insights, expertise, and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences.

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