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HomeNewsPUMA kicks off Afcon fever with bespoke fashion collection

PUMA kicks off Afcon fever with bespoke fashion collection

PUMA have now unveiled a stunning fanwear collection for the upcoming Africa Cup of Nations in January next year. Here’s a look!

The story

On 13 January 2023, the 34th edition of Afcon will kick off in the Ivory Coast, as 24 teams will battle for the continent’s biggest title. The groups have already been drawn and PUMA has already confirmed that they will be one of the official leading partners of CAF ahead of the pretigious showpiece.

With just over two months to go, the global sports company has launched the football Culture Fanwear Collection featuring custom lifestyle apparel to celebrate the flagship competition.

Read: Another confederation scores PUMA deal after CAF

In a statement, the brand said: “The bold and beautiful collection takes bespoke details from each of PUMA’s African Federation Away jerseys and reinterprets them to create unique garments that bring to life the cultural iconography from each nation.

“The iconography includes the lion jaws of Senegal, the elephant tusks of Côte d’Ivoire, the pyramids of Egypt, the textiles of Ghana and zellige art of Morocco.”

See some of the collection in the gallery below!

Ghana's PUMA fanwear.

Ghana’s PUMA fanwear.

Ivory Coast's PUMA fanwear.

Ivory Coast’s PUMA fanwear.

Morocco's PUMA fanwear.

Morocco’s PUMA fanwear.

Egypt's PUMA fanwear.

Egypt’s PUMA fanwear.

 The supporters apparel for each nation includes a t-shirt, tracksuit (jacket and pants), hoodie, shorts, and bucket hat – with all these items set to be available at PUMA.com and Totalsports from 13 November 2023.

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