White Party is Set to Return at Nikki Beach Dubai


UAE, Dubai, October 2021: Nikki Beach Dubai will be marking the start of the season with the return of the iconic White Party. On October 30th, guests will don their all-white attire and Celebrate Life at the annual event, themed The Escape.

In honor of the vast deserts and Bedouin traditions in the region, guests will wander through an immersive experience designed with the nomadic desert-dwellers in mind. The ambiance will be brought to life with organic touches including greenery, pompas and cactus in ornate pottery and planters, flowing tasseled fabrics in neutral colors and amber accent pieces. Woven rugs in rustic colors juxtaposed with simplistic linens will highlight a mix of local, cultural elements.

Set under a palm tree-lined sky, guests will enjoy a seated meal or lounge poolside on sunbeds or cabanas while soaking up Nikki Beach’s legendary music and first-class entertainment from day into night. DJ Alexis Nohra and Mademoiselle Sabah, the brands Global Music Ambassador will set the tone for beautiful dreamers to celebrate through the night barefoot in the sand, amidst the brand’s iconic boho decor.

“The Nikki Beach White Party concept is highly anticipated across all of our locations. The idea actually first came about when Naomi Campbell hosted her birthday with a strictly all white clothing themed party for the launch of Nikki Beach Saint Tropez in 2002,” says Jack Penrod, Nikki Beach Global Owner Chairman. “The concept was so good that it stuck. People fly in from various destinations to attend our sought-after White Parties.”

As one of the most coveted invitations around the world, guests will dress in all white to compliment the theme while Nikki Beach staff and entertainment will wear a mix of crisp linen and bohemian fringed and beaded looks.

Since the opening of Nikki Beach Dubai, the brand has maintained its reputation of being one of the most desired destinations in the city. Located in the heart of Dubai’s magnificent Pearl Jumeira coastline, with panoramic views of the Burj Khalifa, Nikki Beach Dubai is known for its bohemian luxury ambience.

Guests are invited to Celebrate Life on October 30th (Saturday), from 12pm to 9pm. For pricing and inquiries, please contact:


+971 437 6 61 62

About Nikki Beach Global:

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks over 20 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 13 beach clubs, 5 hotels and resorts, a fashion division (including lifestyle boutiques), special events and Nikki Cares, a 501c3 non-profit charity.

Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Versilia, Italy; Barbados, Caribbean; Costa Smeralda, Italy and Montenegro, Tivat. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and Montenegro, Tivat.

For more information, please visit www.nikkibeach.com

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