Vietnam to promote brocade fashion at World Expo 2020 Dubai

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The Vietnam Pavilion at the World Expo 2020 Dubai. (Photo: the organisation board)

The event will be held by the Ministry of Culture, Sports and Tourism in coordination with the Central Highlands Dak Nong provincial People’s Committee with the participation of about 50 beauty queens, runner-ups, models and more than 100 artists, artisans and actors.

It aims to feature the overall picture of a colourful Vietnam with cultural characteristics stretching across the country.

The programme will contribute to promoting the cultural value of traditional brocade weaving, introduce products of ethnic minorities in Vietnam, and bring these products to international markets, towards building a national brand in the brocade-based garment and culture industry.

Diverse activities such as traditional art performance, displaying and introducing handicraft products as well as dishes and culinary arts will be held. These activities will help international friends understand more about Vietnam with achievements in economy, society, science and technology, thus contributing to promote trade, tourism and investment in the coming years.

In the framework of the expo, each country will organize a national day. Vietnam’s Day will be held on December 30 with events to promote the country in many fields.

The Ministry of Culture, Sports and Tourism is coordinating with relevant ministries, sectors and units to plan activities such as a ceremony to raise the Vietnamese flag, a parade to show the national flag, a film week, a painting exhibition, and a programme to provide information about Vietnam’s foreign policy, economy, investment, trade and tourism./.