VIDEO: Amitabh Bachchan invites India to Expo 2020 Dubai in latest ad campaign


Explorers, travellers and wanderers are all invited to come to Dubai for a once-in-a-lifetime experience at Expo 2020 in the World Expo’s latest advertising campaign released in India and the UAE. The ad brings together three creative superstars, with musical narration by Bollywood legend Amitabh Bachchan, concept and composition by acclaimed poet and writer Prasoon Joshi, who is also the CEO of McCann Worldgroup India, and music direction by musical maestro Shankar Mahadevan. The trio are collaborating for the first time ever to drive awareness of the largest event held in the Arab world, currently running in the UAE until 31 March 2022. The Expo 2020 campaign spotlights the array of varied experiences Expo 2020 has to offer, from projections on the Al Wasl dome, the largest 360-degree projection surface in the world, to its architecturally-stunning buildings – including 192 Country Pavilions – to thrilling performances on site every day. Expo 2020 opened its doors on 1 October 2021, and has seen a staggering 8,958,132 million visits in its first three months. India has continued to represent a top international visitation market for the event. Singer and composer Shankar Mahadevan said: “When we began working on this project, the biggest