Abu Dhabi (WAM)
Under the auspices of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs, the Abu Dhabi National Exhibitions Company (ADNEC), in collaboration with the Emirates News Agency (WAM), is organizing the first session of the World Media Congress , from 15 to 17 November 2022 under the slogan “Shaping the future of the media sector”, with great local, regional and international interest. The conference, which accompanies the congress, is the first of its kind in the Middle East region, to be held by the capital Abu Dhabi for 3 days at the Abu Dhabi National Exhibition Center. It provides an ideal platform that brings together a prominent elite of leaders, decision makers, experts, specialists and the media in the region and the world to discuss a range of issues and advanced ideas and solutions that play a key role in shaping the future of global media. The conference reviews the reality of the media at the global level in order to achieve innovative visions for the promotion of the sector in the region.
The conference attracts more than 200 CEOs and more than 1,200 participants and includes 40 dialogue sessions attended by 30 prominent international speakers. These discussion sessions focus on 3 main axes that highlight a number of factors affecting the media sector, such as digital technologies and artificial intelligence technology. And advanced technologies and innovation in the media sector, with the participation of executives, prominent media professionals, representatives of international media and major social media companies in the world. Mohammed Jalal Al Raisi, Director General of the Emirates News Agency, WAM, said that the media is an important partner in the development process of the United Arab Emirates, and the organization of the first edition of the World Media Congress reflects our strategy to strengthen cooperation and build partnerships at regional and international level, contributing to progress and leadership in this sector. He explained that the slogan of the conference, which accompanies the World Media Congress, reflects the vision and goals of this prominent international event in anticipating the future of the media sector in the region and working to maximize the use of advanced technologies such as digital technologies and artificial intelligence. to achieve a boom in this sector that supports its role as a key source of sustainable development in all areas.
Transfer and localization of knowledge
In return, Humaid Matar Al Dhaheri, CEO and CEO of Abu Dhabi National Exhibitions Company (ADNEC) and its group of subsidiaries, said: “Organizing this vital event is in line with our vision to support many promising vital sectors in the country, which provides a platform to support national companies and increase their presence and capacity. To compete globally by seizing potential investment opportunities in the media industry and entering into partnerships and agreements with global industry leaders. ” Al Dhaheri added: “These events help underline our mission to transfer and locate advanced knowledge and attract international expertise in all areas directly in the region and the world and revise its rationale, enabling decision makers to keep up with the rapid developing the media sector and broadening the horizons for professional media thinking. ” The conference is part of the activities of the World Media Congress, which attracts a group of media industry leaders, specialists and global influencers, as well as academics, young people and university students, which includes a broad international participation of experts and specialists, in addition to specialized workshops related to the sector.
The congress’s themes cover several topics, including digital communication, artificial intelligence, advanced technology and creativity in the media sector, in addition to a series of specialized sessions in journalism, radio, television, internet, social media and global influencers. . It also provides an ideal platform for international companies looking to enter the media industry markets in the Gulf, Middle East and North Africa regions. “World Media Congress” is an inspiring platform to learn about the reality of the media industry in the region and the world and to develop a forward-looking vision for the future of this industry, which has become an important catalyst for sustainable development in society.