Sunday, August 1, 2021

UAE’s ‘digital economy’ too needs travel to make a…

Yes, 2020 was the breakthrough year for UAE’s online shopping – but the size of the online deals’ market could have been even bigger if travel had not taken a hit.
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Dubai: Even the UAE and Gulf’s ‘digital economy’ needs travel demand to return to normalcy.

The unprecedented drop in online travel bookings was the main reason why the overall transaction levels in 2020 through apps or portals actually shrunk to $44 billion from $52 billion in 2019 within the Middle East and North Africa markets. Online travel bookings dropped from 2019’s 59 per cent of the overall online deals to 34 per cent last year, according to data from RedSeer Consulting. This too only because of the sudden increase in travel activity during the final two months of the year, when borders and travel corridors opened up temporarily.

Will travel recover this year and again push online bookings to somewhere near normal times? Hopes of a summer…

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