Developed and launched in the UAE, kids’ social networking App Play:Date has announced that it has received growth investment worth $100,000 from Boopin, one of the UAE’s fastest growing fully-fledged ‘local to global’ digital marketing agencies.
The investment is a combination of cash and cash equivalents, enabling Play:Date to fuel continued growth, innovation and expand reach of the app. Boopin’s expertise and skill set in its discipline of digital marketing, advertising and branding will support and strengthen Play:Date further.
Shamim Kassibawi, founder & CEO of Play:Date, said: “As we move into our seed funding round, it is key for us to onboard the right strategic partners that add value and bring their knowledge and experience to the table. Joining hands with Boopin, a local start-up that has successfully established subsidiary branches in Abu Dhabi, Shanghai and Singapore, was a natural fit to support Play:Date in our next stage of growth and international expansion.”
Shadi Abdulhadi, founder and CEO of Boopin, said: “At Boopin, we are keen to support socially impactful start-ups and Play:Date fits that exact criteria. We’re extremely happy to be able to equip the Play:Date team with the necessary skills and tools to become globally competitive.”
Play:Date promises to create a convenient way for parents to build their kids social circle and provide families with affordable experiences that can be enjoyed altogether as one. The app is available for download on iOS and Android.