STORY Hospitality to launch its second property under 4-star brand CUE Hotels in Abu Dhabi


STORY Hospitality, an integrated management platform based in Abu Dhabi, has announced the launch of its contemporary 4-star lifestyle brand, CUE Hotels. The hotels under CUE represent a modern, urban ambience. 

CentreVille Hotel & Experience is the first hotel that was opened under the CUE brand in January 2021 and rebranded as CUE Podgorica. The second CUE hotel is expected to open in Abu Dhabi by the end of Q1 2022. 

CUE Hotels bring a distinctive touch to STORY Hospitality with its fresh approach to today’s hotel landscape. Conceived to transport and transform, CUE Hotels stands for happy chic. The brand claim says it all: ‘Unplug & Play’ and extends an invitation to step into a sensory wonderland with the aim to invite guests to disconnect from the virtual realm and dive into reality where visceral memories are made, and human connections are ignited. 

Commenting on the launch Claudio Capaccioli, CEO, STORY Hospitality says: “We’re pleased to announce the launch of CUE Hotels, a perfect sensory wonderland for today’s aspirational traveler. Our endeavour is to provide our guests with a more close, personal and authentic service that will leave them feeling refreshed and recharged. Today’s explorers crave places with a personality that embraces their surroundings or tells a story, our CUE Hotels offer a unique experience and inspiration that are as rich as the location destination itself and will always be a reference in the cities where they are present.” 

The first hotel rebranded under CUE Hotels is CUE Podgorica, located at The Capital Plaza complex in the heart of Montenegro’s capital city Podgorica. Since its opening, the hotel became a key reference in the city, featuring six floors,122 rooms, furnished apartments, conference halls, a gallery space and a Roof Top Penthouse Suite and terrace for private events and celebrations providing a view of the city and mountains. 

“The launch of CUE Hotels is to address our guests needs in the upscale sector; enhanced and more personalised service, seamless technology and authentic experience in the best locations around the world. The concept behind this brand is to create a playful environment, a colourful stay and stimulate social interaction intended for today’s travelers seeking a unique and authentic experience in a place where new things are happening around all the time” adds Capaccioli. 

In the UAE, STORY Hospitality will open its second property under CUE Hotels in Abu Dhabi; CUE Abu Dhabi is expected to open by the end of Q3 2021.