Spain is the Guest of Honor Country in the 40th edition of the Sharjah Book Fair, one of the world’s leading publishing events and the largest in the Arab world, held since 1982.
As Guest of Honor, Spain has a joint stand at the fair in which the Spanish Business Council in the UAE the Spanish Embassy and the Turespaña Office in Abu Dhabi have collaborated to highlight and exhibit the cultural and literary sides of Spain.
The event saw the Minister of Culture and Sports of Spain, Mr. Miquel Iceta, who attended the opening of the fair highlighting “Our roots are deep & close and culture is a bridge between nations”.
”The Spanish Tourism Office highlights the importance of cultural tourism since there is a growing interest of visitors in genuine cultural experiences, something that brings along considerable opportunities but also complex challenges for the tourism sector. This is a great opportunity to boost cultural tourism between our countries” says Daniel Rosado, Director of the Spain Tourism Office in UAE.
“Tourism is all about experiences and expectations. Writers have made us travel the world through their words, so thinking of literary routes is a very interesting & unique way to approach this phenomenon”, Rosado said. Mr. Daniel Rosado, also presented two publications that was personally conceptualized by him – “The Adventures of Saeed in Spain“ and “Spain , a literary destination “for children & adults respectively at the book fair that was well received by the audience.
The tourism Office also put up an interesting display of “The Arab Legacy in Spain”, that was specially created for all the visitors to enjoy and discover more about the common links and history of Arabs and Spaniards.
Besides this, Turespana also has a lot of ongoing activities for kids and adults alike that will allow the visitors to get to know the country and its culture better, giving them the chance to win a trip to Spain: https://www.spain.info/gcc/en/winatriptospain.
All the activities are initiated with the aim of promoting sustainable quality tourism, in which the visitor’s essential motivation is to learn, discover, experience and consume the tangible and intangible cultural attractions of a tourism destination. The fair is open until the 13th November and is open to all.