Pixel Artworks opens new immersive showroom in Dubai



Lighting specialist Pixel Artworks has announced the official opening of its new Middle East office and state-of-the-art immersive showroom located in Dubai’s Design District (d3). While the Pixel Artworks ME team has been based in Dubai for the last two years, the launch of this new facility is said to underline the company’s commitment to the local market.

“With 15 years of innovation, creativity and technical expertise behind us, we’ve been able to deliver some of the Middle East’s most ambitious AV installations over the past two years,” commented Dan Alldis, global development director, Pixel Artworks. “When you see some of the incredible work we have produced, it is easy to forget that it starts with a single pixel – so we are excited to be able to welcome visitors to our new regional office and immersive showroom and demonstrate just how we push the boundaries in light technology.”

Pixel Artworks projects typically employ a combination of experiential design and technical expertise, together with sophisticated animation, immersive audio and interactive elements, to create virtually limitless concepts from giant airport activations to choreographed live shows to 360° immersive environments.

Recent installations in the Middle East have included: Essence of Expo – an AV installation featuring 10m x 10m tall LED sculptures that transformed Dubai International Airport’s Terminal 3 Arrivals Hall into a giant LED and audio installation; a pop-up travelling LED and OLED cube which toured various districts of Dubai, including Downtown Dubai Mall, highlighting aspects of Expo 2020; Tamawuj – live and interactive LG OLED Mirrorbox installations at Dubai International Airport Terminal 3 Departures Hall and Abu Dhabi International Airport Departures Terminal 3, allowing passengers to interact with the display and “paint with light”; and one of the world’s tallest projection mapping shows ever displayed onto the Four Seasons Hotel in Bahrain for the launch of Gulf Air’s new 787 Dreamliner.

The showroom experience at Pixel Artworks’ new facility will gives visitors a taste of how some of its projects have been designed and created, in a completely immersive environment.