The collaboration brings the vibrancy of Mikael B’s mural in Santa Monica to PanzerGlass’ ClearCase range
UAE. Device hygiene and mobile screen protection specialist PanzerGlass and Dubai Duty Free have teamed up to unveil the limited-edition Mikael B Clear Case at Dubai International (DXB).
Dubai Duty Free is the first retailer to launch the limited-edition range in travel retail.
PanzerGlass commissioned LA-based artist Mikael B to design a mural on Santa Monica Boulevard. The colourful design has been recreated onto the brand’s sustainable ClearCase iPhone range.
PanzerGlass, in association with The Perfect World Foundation — David Attenborough Forest, will be planting one tree for every Mikael B Limited Artist Edition ClearCase sold at Dubai Duty Free stores worldwide.
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PanzerGlass Global Sales Director New Channels Alan Brennan commented, “We are delighted that our partners Dubai Duty Free are the global launch platform for this unique collaboration with Mikael B, that brings differentiation and product innovation to the travel retail channel. It also allows shoppers to give something back through The Perfect World Foundation initiative.”
Dubai Duty Free Vice President Purchasing Sharon Beecham said: “We are happy to be the first travel retailer to launch the PanzerGlass Mikael B limited artist edition ClearCase iPhone range and it is a great initiative to plant one tree for every case sold at Dubai Duty Free.”
As reported, PanzerGlass recently extended its travel retail footprint with Dubai Duty Free in December 2020, where it debuted its range of All in 1 Antibacterial Screens and Sprays.
One for one: For every Mikael B Limited Artist ClearCase sold in Dubai Duty Free, PanzerGlass will be planting one tree in association with the Perfect World Foundation
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PanzerGlass is part of the Juhl Bach Holding, one of the largest family-owned holding companies in Denmark.  The company manufactures a diverse product portfolio, including screen protectors, mobile covers, phone cases, PC Privacy, watch protectors, charging cables, automotive protection, and screen cleaning solutions. |
