Popular London cafe EL&N (pronounced “Elan”) has announced it’s expanding overseas, with branches set to open in the UAE, Kuwait and Qatar.
The chain, the name of which stands for “eat, live and nourish”, first opened its doors at a venue in Mayfair in 2017 and quickly became famous for its Instagrammable interiors, dripping in pink and replete with neon signs nestled in flower walls.
It has often made headlines for being one of the city’s most Instagrammed spots and for its quirky latte art, and venues across the English capital have since opened, with eight locations, including at Carnaby Street, Selfridges and St Pancras Station.
The UAE’s outpost will open in the first or second week of June and will be located in Dubai’s DIFC, in Gate Village 3, next to the equally Instagram-famous Saltbae Burger.
While it will be very similar to the London branches, we’re told customers can expect a more artistic approach with modern twists and bright, bold colour pops.
The menu will encompass the cafe’s classics, including the signature smashed avocado on sourdough bread, and pink chicken and waffles, alongside a collection of cakes and patisseries, plus coffee and mocktails.
“We have always dreamed of bringing our brand to Dubai as it’s the perfect demographic for us,” founder Alexandra Miller told The National. “We can’t wait to show Dubai what we have in store.”
In a video on YouTube announcing its expansion, Miller also says they will be taking EL&N to “all corners of the globe”.
She adds: “We can’t wait to create more picture-perfect memories with you, one city at a time.”
The first of its international outposts will open in Qatar, in The Galleria Mall at Msheireb. A sneak peek of the venue was shared exclusively with The National ahead of its opening, pictured below.
Elsewhere, the Kuwait venue will be opening in early May, at The Avenues Mall, in between the Cheesecake Factory and Victoria’s Secret store.
Updated: April 9, 2021 05:17 PM