Livingroom Dubai has won the Emirates Post business in one of this year’s biggest and most hotly contested pitches. The pitch covers all aspects of the organization as it continues its transformation.
“Our recent wins of the Bahrain Economic Development Board and TDRA, as well as our ten-year relationship with the RTA, demonstrates that we understand what it takes to produce really good work on large complex clients. Also, our unique offering of data-led strategic thinking with crafted creativity and performance marketing is proving appealing to forward-thinking clients,” said Dani Oneisse, CEO of Livingroom.
The combination of performance marketing and creative production is relatively unique in the region but there is a growing global trend and demand from regional clients for this holistic solution. More and more clients are embracing the need for their creative to be in harmony with their media and vice-versa. The ability to create content continually is now a necessity and not just a nice one to have.