Its 100% for UAE consumers and merchants as Hundred connects them


numbers speak for themselves: 100,000+ retail offers, 90,000+ retail outlets,
24+ banks, 400+ bank cards. All this in the space of just seven months! With ‘Easy
Access to Offers as its tagline, Hundred – the Dubai-based mobile app and web
platform startup – is addressing the pain points of UAE residents by
conveniently super aggregating the best offers and deals for consumer products
and services into one, simple-to-use digital interface.

intrinsic benefit of the Hundred app is its singular ability to aggregate and
personalise retail offers and deals that deliver much-needed savings to price-conscious
users, based specifically on their bank cards, loyalty cards, corporate or coop
cards, as well as other retail apps.

means that the Hundred app does all the heavy lift for users, instead of them
having to painstakingly pore through a huge mismatch of online and offline
retail sources, to find the best savings offers and deals going. Available for
download, for both iOS and Android devices, the Hundred app also indicates
retail outlets based nearest to users’ location across the UAE. Offers and deals
are constantly updated and classified into various easy-to-navigate spend categories.

Hundred exhibitor booth at Gitex Global 2021

With Gitex Global x Ai Everything aggregating the global tech community in-person at Dubai World Trade Centre (October 17-21, 2021) and where the Hundred booth is attracting much interest from the assembled fintech community, Nitin Agarwal, President of Hundred Technology Mena DMCC, summed up Hundred in an exclusive interview with MENews247.

MENews247: Can you sum up
Hundred in less than 10 words?

Nitin Agarwal: Hundred is a native, super aggregator

Hundred is a recently launched Dubai-based mobile app and web platform

MENews247: What led to the
start of Hundred? What gap for such a bespoke app did you perceive in the UAE

Nitin Agarwal: There are essentially two aspects
behind Hundred. The first aspect was to create something which makes a positive
contribution to [UAE] society. With our app there are a lot of savings that
consumers can benefit from, especially in the time of the pandemic. Before we
launched Hundred earlier this year, consumers were not able to easily source
and avail of the best retail offers and deals because of the lack of such information
in a single, easy-to-use app format.

That was a main aspect behind the launch of Hundred. And, the pandemic has actually accelerated the success of the app. A recent study by PwC [PricewaterhouseCoopers] found that about 60% of people had reduced income levels during the pandemic period, and 42% of people also had higher household expenses. This scenario confirms that consumers’ income levels are rather compressed, even as their household expenditure is on the rise. In both these cases, our super aggregator app delivers timely savings to people – enabling them to make maximum use of their hard-earned money, while also enjoying their favourite world-class brands and services, just by a tap of their smart device.

second aspect of Hundred involves the B2B side, networking merchants; banks,
retail outlets and other service providers that results in a win-win scenario
for all the business stakeholders, and the consumers as well.

MENews247: Since launching
in Q2 2021 how has the UAE market reacted to the rollout of Hundred?

Nitin Agarwal: The market [UAE] response has been
quite encouraging. As of today, we have more than 90,000 retail outlets
onboard. Every month, we are adding more than 2,000 retail outlets and this
number will only go up.

From a consumer acquisition perspective, we have got a fairly decent base right now. We have approximately 2,500 customers downloading our app. And, on a pretty much daily basis, we are growing at about 1½ to 2%.

Hundred offers consumers in the UAE savings on a range of products

MENews247: Who is your
core customer (consumer category) in the UAE?

Nitin Agarwal: Our core customer is anyone who is
looking for an offer, deal, or discount, which offers him/her net savings. We
are talking about people in the income range, broadly, from AED7,000 to
AED25,000. We are also more attractive to a younger population that is more
tech-savvy, as compared to an older population.

MENews247: Apart from your
UAE home turf, do you plan to launch Hundred in the rest of the GCC region?

Nitin Agarwal: Yes, we plan to set up pretty much
across the GCC region. We are already mapping out the opportunity to do so. We
definitely plan to enter most of the GCC countries by the end of 2022.

MENews247: What pain
points are you answering, for customers (consumers and merchants alike)?

Nitin Agarwal: The consumer’s main pain point is very,
very clear, and which we are solving by delivering Easy Access to Offers
[Hundred tagline]. So, easy access to offers; never miss it, never miss a
discount. This is exactly what a consumer is looking for. Our super aggregator
app is free-to-use, we do not charge the user [consumer] anything.

merchants’ perspective, they are looking for an established and cost-effective
digital platform that offers them direct access to advertise their offers,
deals or promotions to consumers. Many a small merchant is unable to afford the
technology, social media engagement, content creation, etc., that they need to
market their products or services. Hundred effectively helps them in this
regard. We also give our merchants very precise analytics; extremely useful data
that they can use to target the right audience.

MENews247: How large is
the Hundred team?

Nitin Agarwal: We have about 100 professionals
overall, including direct and indirect departments.

Nitin Agarwal terms Dubai as being the startup capital of the Middle East

What benefit do you get from being based out of Dubai?

Nitin Agarwal: Dubai offers a lot of freedom in
setting up a world-class business. Also, it is to the advantage of Hundred that
Dubai in particular, and the whole of the UAE in general, has quality
customers; comprising a resident population that is well-educated and open to
new digital technologies. No other city in the region truly offers startups the
potential that Dubai can offer.

How does Hundred guarantee
users’ cyber security?

Nitin Agarwal: Honestly, in these times, an excellent question. When we capture a user’s relationship with a bank or any other relationship, we do not seek and store card numbers. We are only a content display provider. We do not conduct any transactions and so, there is no need for a user to submit a 16-digit card number or CVV code. Also, at the backend, including servers, we deploy and use absolutely cutting-edge cyber security and have our own in-house digital data protection team.

Nitin Agarwal, President of Hundred Technology Mena DMCC