Immersive showroom experience: Pixel Artworks launches new office in Dubai


Pixel Artworks employs a combination of experiential design and technical expertise, together with sophisticated animation, immersive audio and interactive elements, to create virtually limitless concepts from giant airport activations to choreographed live shows to 360-degree immersive environments.

Recent installations in the Middle East include:

  • ‘Essence of Expo’ – a dazzling AV installation featuring 10 x 10m tall LED sculptures that transformed Dubai International Airport’s Terminal 3 Arrivals Hall into a giant LED and audio installation;
  • A pop-up travelling LED and OLED cube which toured various districts of Dubai including Downtown Dubai Mall, highlighting aspects of Expo 2020;
  • ‘Tamawuj’ (‘Ripple’) –  live and interactive LG OLED Mirrorbox installations at Dubai International Airport Terminal 3 Departures Hall and Abu Dhabi International Airport Departures Terminal 3, allowing passengers to interact with the mesmerising display and ‘paint with light’;
  • Gulf Air – Bahrain – one of the world’s tallest projection mapping shows ever displayed onto the Four Seasons Hotel in Bahrain. The project produced for Gulf Air featured an aviation style projection for the launch of their new aircraft, the 787 Dreamliner

The showroom experience at Pixel Artworks’ new facility gives visitors a taste of how some of its projects have been designed and created, in a completely immersive environment.